Crown Lufang: At the beginning, the price increase had to wait for March, but now there is a discount of 70,000 yuan

Car fans

2024-05-31 08:29Posted in Hebei Automobile Creators

This Lu Fang is not written about the new model that has just been released, but the old model in the current inventory in the store. Because firstly, the new model has not arrived in the store, and secondly, the old model has too much discount, and this market looks very embarrassing.

I liked the original crown Lufang, not because of the product itself, but because I gave too much to sell this car. At the end of 21 and the beginning of 22, the price of a land release could be increased to about 30,000, which was no worse than his brother Highlander. By 2024, traditional fuel vehicles have lost their glory under the impact of new energy, and the market is crazy involution, and this car has changed from a price increase of 30,000 yuan in March to a discount of 70,000 yuan for existing cars.

Hello everyone, I am FAW Toyota Sales, and today I will talk to you about the real situation of the crown land release line.

How are the sales? What configurations and colors are sold the most?

We have 10 stores under the same brand in a big city, and the competition is very fierce. At present, there are about 10 batches of customers entering the store a day, and it has doubled on weekends. Now everyone knows that Lu Fang has a great discount, so there are a lot more customers who have seen this car recently than before, accounting for 4 out of 10.

In April, 37 cars were sold in the store, 5 were sold in Lufang, and 1 was handed over. The full commission for this car is 300, and the mortgage commission is 800. At present, there are 20 land releases in stock, which is unimaginable for 22 years. The configuration is basically Shuangqing Deluxe Edition and Premium Edition, and the colors are all white and black. In fact, customer choices are all black and white.

Who's looking at this car? What are car buyers like?

Most of the customers who see Lu Fang are middle-aged men aged 40-60. Occupationally, the contractor foreman and the self-employed are the second car of the family.

Customers generally have a low perception of the development of new energy, do not trust much, and do not want any technology and intelligent driving, but the pursuit of stability.

Mr. Zhou, a customer, is a typical user of Lufang. 46 years old, a management position in a state-owned enterprise, and his family has been upgraded. The eldest brother often takes his wife and children to the surrounding mountains in his spare time, and there are many Toyotas running on the road, so he still trusts this brand very much. Older people are not very interested in high-tech configurations, and they don't have the heart to toss, and the only need is stability.

The original words of the eldest brother are, if I pursue a refrigerator, sofa, big color TV, or intelligent driving or something, I will still come to see your broken car?

To put it bluntly, people who still choose a traditional fuel SUV like Lufang in 2024 basically don't trust new energy, such as worrying about battery life and energy supplement, afraid of battery safety issues, etc., in short, although it costs more fuel money, fuel vehicles don't have so many bad things.

During this time period, under the impact of new energy vehicles, the price of fuel vehicles is also much cheaper than in previous years. For example, Lu Fang is now discounted by 60,000 yuan, and the mortgage can be up to 70,000 yuan, and if there is a replacement, there is an additional subsidy of up to 16,000 yuan.

Which model is the most compared? What are the reasons for choosing or abandoning it?

The competitors of the manufacturer's internal training are Highlander and Tourang, and the most compared is the pro-brother Highlander, which can exceed 5 out of 10. Occasionally, I will encounter the comparison ideal, the world, the Volkswagen Tourang/Lancun, and the Nissan Exploration.

Against traditional opponents, such as Tourang, there are still 55 chances of winning, and everyone fights for brand reputation, space and fuel consumption in addition to price. Volkswagen and Toyota are half a catty, but Lu Fang Shuangqing has a great advantage in fuel consumption, as long as customers do not pick the interior, the signing rate is still very high.

We have no way to defeat the new energy of the world and ideals, and in the final analysis, we are not the same kind of people at all. Even if I waver, as long as I bring my wife and children to see the car, I will basically be defeated. The technology configuration of new energy vehicles is too rich, and Toyota obviously can't withstand it.

I received Mr. Zhang to see Crown Lu Fang before, and I liked it very much, but my wife and children looked disgusted, especially the children who shouted their ideal classmates in the car, and asked me innocently: Uncle, why does it ignore me? I'm embarrassed to ask. In the end, he said that he would go back and think about it, and called within two days to say that he had set the ideal L7.

There is one thing to say, there are 300,000 cars, and the car machine is simply a spicy chicken, slow start, screen card, and 100,000 new energy cars are not comparable.

Which configuration and purchase method do you choose?

At present, the best-selling 2.5L Deluxe and Premium Editions account for 7 units out of 10. Because it is a hybrid, the driving quality and fuel consumption performance are good. The hardest thing to sell is the 2.0T model, no matter what color and configuration.

Full in-store discount of 48,000:

Mortgage is divided into manufacturer finance and banks, and it is currently recommended to make a down payment of 2 into a loan for 5 years, so as to achieve a discount of 65,000, if you encounter a bargain, a discount of 70,000 is not impossible. If you borrow 200,000 yuan, you will get 50,000 yuan of interest for 5 years.

What are the complaints of customers after buying a car?

The configuration is too simple, and the guide price is 300,000 yuan to have a panoramic sunroof, leather seats, and electric seats;

The low configuration is that the beggars have nothing in the beggars, and the noise control is not good;

The car machine is comparable to the mentally retarded, and the use experience cannot catch up with the 100,000 new energy vehicles.

How much does maintenance cost?

The regular maintenance cost of both the 2.0T and 2.5L hybrids is 932. It includes engine oil, oil grid, labor costs, auxiliary materials, etc. The maintenance cycle can be carried out in accordance with the maintenance manual.

What other things should I pay attention to when buying a car recently?

At present, manufacturers have launched large subsidies for replacement, 10,000 for other products, if it is +3000 for the same brand, and +3000 for old cars more than 10 years old, up to 16,000. Civil servants, active/retired military manufacturers have an additional subsidy of 1,000 yuan.

View original image 136K

• 

• 

• 

• 

• 

• 

•