Global Accessibility Day is celebrated on the third Thursday of May every year, aiming to provide people with disabilities around the world with equal and accessible access to digital resources such as the Internet, software, and mobile devices. As a leading global technology company, Samsung is committed to social responsibility and continues to innovate and democratize accessible technologies. Through these efforts, Samsung is committed to building a world where technology is barrier-free and powerful technology is imbued with human warmth.
Technology products help make life easier
Relumino Mode is an accessibility feature designed for the visually impaired in 2023 Samsung Neo QLED TVs and QLED TVs (Q80C or above). Relumino is a feature that allows people with low vision to enjoy their favorite TV shows, movies, and games without the need for wearable hardware. This feature uses artificial intelligence to dynamically outline the edges of screen elements and rebalance colors, improving contrast and clarity for low-vision users to see people and objects more clearly. Relumino together mode also offers a standard screen and a Relumino Mode screen side-by-side, allowing people with low vision and their families to watch TV shows together.
Blurred binocular lenses are used to simulate the visual impairment's eyes in Relumino mode
Samsung's home appliance lineup is also equipped with the SmartThings smart home platform and Bixby voice control function, bringing users a new way of life. Through SmartThings, users can easily control various smart devices in their homes to realize the automation and intelligence of furniture life, while the Bixby voice control function allows users to complete various operations through simple voice commands, and enjoy a convenient mobile life without hands.
In addition, Samsung's AI-controlled washing machine, the Bespoke AI Laundry Combo, is not only equipped with an AI intelligent control screen, but also intelligently recognizes the type of laundry and the degree of stains, and automatically selects the most suitable washing program. For people with disabilities, this intuitive and intelligent operation can greatly simplify the laundry process, reduce the hassle of manual operation, and bring great convenience to daily life.
Bespoke AI Laundry Combo
With cutting-edge technology, Samsung brings great convenience to users with special needs, and fully demonstrates Samsung's ability to improve the quality of life and promote social inclusion.
Responsibility highlights brand value
Samsung's continuous investment and in-depth development of barrier-free technology plays a pivotal role in Samsung's development strategy, which is due to Samsung's strong emphasis on social responsibility and humanistic care.
In terms of innovative practices, Samsung continues to promote the development and application of barrier-free technologies, especially the integration of advanced AI translation technology into smart devices such as headphones, providing users with real-time and accurate language translation services, breaking down the barriers of language communication and facilitating cross-border communication. At the same time, translation technology can display words on mobile phones in real time, which is highly portable and real-time, and also brings good news to user groups who need special communication support, such as people with disabilities.
When it comes to social responsibility, Samsung understands the importance of accessibility and technology in building an inclusive society. Therefore, Samsung actively participates in and promotes the creation of a barrier-free environment, including through the establishment of an accessibility advisory group composed of employees with disabilities and their families, participates in the testing of products in the development stage, and provides feedback on accessibility features, taking into account the needs of people with disabilities and other groups. At the same time, Samsung also actively participates in various public welfare activities, advocating for all sectors of society to pay attention to accessibility issues and jointly promote the development of barrier-free causes. In terms of humanistic care, Samsung has always paid attention to the needs and feelings of people with disabilities and other groups, and is committed to providing them with a more friendly and convenient service experience. The company not only pays attention to accessibility in product design, but also strengthens the integration of barrier-free elements in the service process, such as setting up sign language customer service, so that every user can feel warmth and respect.
Sign language customer service provided by Samsung
These elements are intertwined and mutually supportive, forming an important part of Samsung's brand value, and together shaping Samsung's brand image and influence as a leading global technology company.
Samsung uses technology as a medium and barrier-free as a bridge, so that every user can enjoy the convenience and happiness brought by technology. On the occasion of Global Accessibility Awareness Day, we once again saw Samsung's determination and efforts to use technology to better serve society, and we look forward to Samsung's contribution to building an equal and friendly social environment in the future."