Tesla's Model Y price increased by 5,000 yuan, with a starting price of 263,900 yuan
Tencent Auto News reported on the morning of April 1 that Tesla's official website in China showed that the price of all three models of Model Y increased by 5,000 yuan, the price of the rear-wheel drive version was raised from 258,900 yuan to 263,900 yuan, the price of the Model Y long-range version rose from 299,900 yuan to 304,900 yuan, and the price of the Model Y high-performance version was raised from 363,900 yuan to 368,900 yuan.
At the same time as the official price rises, Tesla's 8,000 yuan official car insurance subsidy policy and the maximum 10,000 yuan car paint reduction policy have also expired on March 31, so the price increase is equivalent to 23,000 yuan more expensive than before.
In the past six months, Tesla's Model Y model has undergone several price adjustments, of which the rear-wheel drive version has risen once and lowered once, while the long-range version has increased three times and reduced the price once. Before this round of price increases, the Tesla Model Y rear-wheel drive version was priced at 258,900 yuan, and the long-range version was priced at 299,900 yuan.
Tesla's price adjustment statistics in the past six months
Tesla has not only adjusted the price of products in the domestic market, as early as March 16 and March 17, Tesla has officially announced that it will increase the price of Model Y in the North American market and some European countries, increasing by $1,000 and €2,000 respectively.
Compared with the previous price adjustment without warning, this round of Tesla's domestic price increase was announced in advance, and this move is also to reserve time for consumers to shoot.
From a global perspective, the root cause of Tesla's price increase may be due to the pressure it faces on its stock price and profits. Tesla's stock price has been under pressure recently, and according to the financial report, Tesla's gross profit margin fell to 17.6% in the fourth quarter of last year, the lowest level since 2019.
On March 29, local time, Tesla announced that its 6 million new car rolled off the assembly line. Compared with the previous speed, it took 12 years for Tesla's first 1 million vehicles to roll off the assembly line in the world, 18 months for Tesla to roll off the assembly line for the second 1 million vehicles, 11 months for Tesla to roll off the assembly line for the third 1 million vehicles, 7 months for Tesla to roll off the assembly line for the fourth 1 million vehicles, 6 months for Tesla to roll off the assembly line for the fifth 1 million vehicles, and more than 6 months for Tesla to roll off the assembly line for the sixth 1 million vehicles. From 4 million to 5 million to 6 million, it took about half a year to break through the million vehicle mark the last two times. This also reflects that Tesla is currently experiencing growth bottlenecks.
As soon as this Monday, Tesla will release its first-quarter delivery data, and its performance will undoubtedly attract attention against the backdrop of Tesla's stock price continuing to fall this year.