Cadillac's "Coconut Tree Wind" poster sparked heated discussions Netizen: It's almost "for Xiaomi" written on the face

Fast Technology reported on March 31 that Cadillac's new mid-size SUV OPTIQ will be launched in April this year.

In terms of the promotion and distribution of new cars, Cadillac has changed its style from the past, and a poster full of "coconut tree style" has attracted the attention of netizens.

The poster is in the style of "keyword", the upper left corner is "Sorry Lei Jun", and the rest is the highlight of the model of Aoge.

For example, "We will help you build a good SUV within 500,000 yuan".

"We don't care too much about pushing the 800V architecture ahead, and we are a safety student."

"There is no inverted battery technology, but our battery and the key three-electric system are guaranteed for life"

"We didn't think about parasols, awnings, and we could sell them separately for money, and Aoge was all equipped for free."

"Aoge glass heart, there was no explosion of handsome frameless glass, we had to equip the car with double-layer acoustic glass, a bit thick, but good sound insulation."

"Aoge doesn't like to learn too much, we are neither like Porsche, nor like Tesla, we just want to be ourselves beautifully."

"Ogo is not very good at inventing, and I haven't invented the keys that are attached to the touch screen and cost money to install them."

For Cadillac's alternative promotional poster, netizens knew at a glance that it was targeting Xiaomi SU7, and some netizens said, "It's almost written on the face of the Xiaomi car."

However, netizens have different opinions on Cadillac's approach, some netizens think that "the way is novel and unique, and the communication effect is better"; some netizens said, "Stepping on Xiaomi cars and elevating oneself is a taboo in public relations and communication, and it is easy to disgust rice fans and other car fans and friends."

What do you think about this?