At present, Chinese consumers are gradually moving towards a higher level of consumer goods market, and many brands in various industries have emerged with popular "star products". After continuous innovation and change, the art paint industry has ushered in the era of "big single product" and "big explosive product" through the gradual deepening of formula upgrading and brand precipitation, and the development trend of the strong Hengqiang is becoming more and more obvious. Those companies with strong R&D strength, brand influence and market channels occupy a clear advantage in the competition.
The head art paint brand Bauhinia has a new trump card, pointing to the phenomenal explosive products. On March 27, the 2024 Bauhinia New Product Launch Conference with the theme of "Natural and Extraordinary" was held in Guangzhou. At the meeting, Bauhinia released two new products: "Bauhinia BCGart Limestone Art Paint" and "Bauhinia Pure Natural Inorganic Beibian Native Silicone-based Infant Wall Paint Products". These two products not only represent Bauhinia reaching new heights in terms of innovation and environmental quality, but also demonstrate its keen insight into market trends and in-depth understanding of consumer needs.
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Industry leaders gather to unveil new products
Feng Bingguang, Co-President of Bauhinia New Materials Group, delivered a speech at the press conference, introducing the uniqueness of the two new products and the R&D concept behind them. He said that these two products have patented technology and have their own characteristics, representing a new direction of differentiated innovation in their respective categories. At the same time, Feng Bingguang also talked about the spirit of the national conference of "firmly grasping the primary task of high-quality development and developing new quality productivity according to local conditions", emphasizing that Bauhinia will continue to march into the field of high-end products, adhere to the brand concept of "high-performance performance achieves a healthy life", and is committed to providing consumers with better and more environmentally friendly products and services.
An Kangyi, chairman of the Art Paint Branch of China Coating Industry Association, has high hopes for the new Bauhinia art paint products, and spoke highly of Bauhinia as a high-end art paint head brand for its outstanding contribution to the development of the industry. He said that Bauhinia adheres to its original intention in the fierce market competition, is determined to innovate, and the product performance launched effectively solves the long-term pain points of the industry and injects new vitality into the prosperity and development of the industry.
To the surprise of the audience, Gao Hong, the former head coach of the Chinese U16 national women's football team and the current director of competition training of Evergrande Football School, was also invited to speak on stage. She shared the story of Bauhinia and the Chinese women's football team, and said that she would work with Bauhinia to explore more possibilities in the field of sports marketing. This cross-border cooperation not only shows the confidence and strength of Bauhinia as a national brand, but also injects new vitality and passion into the art paint industry.
New products and new potential energy, the leaders of the association praised the Chinese women's football platform, Bauhinia through this set of combination punches, from technology, products to the customer side, a comprehensive marketing war, to tap new increments.
With the countdown of 5, 4, 3, 2, and 1, the theme words of the conference flew on the big screen, and the atmosphere reached a climax. Under the witness of everyone, the new product launch conference of Bauhinia [Natural and Extraordinary] was officially launched! This moment not only marks a solid step forward for Bauhinia in the field of art coatings, but also indicates that it will show more powerful strength and influence in the future market competition.
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The sword refers to the industry's phenomenal single product
In recent years, with the continuous improvement of consumers' pursuit of quality of life, higher requirements have been put forward for the decoration of the home environment. As an important part of home decoration, the market demand for art paints is also growing. As a leader in the art paint industry, Bauhinia has successfully seized market opportunities through continuous innovation and upgrading, bringing consumers more high-quality product choices.
Zhang Wei, director of Bauhinia Art Coating, introduced the Bauhinia BCGart Art Paint Limestone patent product to the participants in detail. He gave a comprehensive explanation of the Bauhinia Art Paint Wall Coating System, including 1982 series, solid color series, auxiliary material series and imported series, emphasizing Bauhinia's strategy of building multi-sales channels through complete supporting facilities. At the same time, the strong alliance between Bauhinia and France's largest paint manufacturer, Metz, also provides a strong guarantee for the product quality of Bauhinia, and the 40 popular colors customized designed by Lan Xiaoyu, the "first sister of soft decoration", for Bauhinia BCGart art paint, are leading the color trend of the industry, making home decoration glow with unprecedented vitality.
With the screen switching, Bauhinia Limestone products finally made a stunning appearance. Zhang Wei deeply analyzed the uniqueness of this product from multiple perspectives such as consumption background, living environment, and quality pursuit. He pointed out that as the "stone of life" given to human beings by nature, the lime stone has its natural and elegant, noble and atmospheric characteristics, which is perfectly compatible with the pursuit of product personalization by modern consumers.
Bauhinia lime paint innovatively integrates warm earth tones and uses micron-level 3D texture technology to create an artistic aesthetic on the texture of lime stone. It not only retains the true beauty of natural stone, but also gives the home space a richer color choice. Whether it is a simple style or a luxury style, Bauhinia Lime Stone can be easily controlled to meet the diverse needs of consumers.
Zhang Wei also emphasized the prevalence of "quiet luxury" and the fit of bauhinia lime stone. He said that with consumers' pursuit of high-quality life, quiet luxury has gradually become a new trend in home decoration. The Bauhinia Lime Stone uses the sound of "nature" to express longing, reflecting the beauty of "quiet luxury" that is more advanced and extraordinary. This is also the direction of BCG's art coating products in the future.
In addition to the visual and tactile upgrades, Bauhinia Limestone has also made great efforts in product innovation and technological innovation. As a product independently developed by Bauhinia BCGart, limestone not only innovates in the field of high-build products, but also breaks the tradition in construction methods.
Zhuang Haizhong, technical director of Bauhinia Art Coating, took the stage to display the process and introduce the color, and emphasized the importance of the construction method of the art coating. According to Zhuang Haizhong, for the art paint thick paste products are mostly scraped construction methods, Bauhinia Lime Stone innovates the thick paste roller coating construction process, thick paste roller coating is easy to achieve uniform coating in the construction, and through the light collection after roller coating, better realize the standard effect of restoring the model. This process not only improves construction efficiency, but also can effectively solve the long-standing construction pain points in the industry and provide consumers with standardized and high-quality services.
In order to let the participants more intuitively feel the unique charm of bauhinia lime stone, Xing Zhongrui of Bauhinia Professional Art Paint Project Department also carried out the construction demonstration of lime stone patented products on the spot, showing the unique charm of bauhinia lime stone to the fullest. Through her demonstration, everyone had a deeper understanding of the construction technology and quality characteristics of bauhinia lime stone.
In addition to art paint products, Bauhinia also launched a new Beibian native silicon-based children's wall paint product at the press conference. With the improvement of people's quality of life and the pursuit of healthy life, the living environment of infants and young children has gradually become the focus of parents' attention. As an important part of the infant room, wall paint is the focus of parents' attention for its environmental protection and safety performance. The release of Bauhinia Bebian's original silicon-based children's wall paint is a precise response to this market demand.
According to Li Qiang, director of Bauhinia Marketing Department, Bauhinia Beibian's original silicon-based children's wall paint series products not only uphold Bauhinia's consistent high quality standards, but also a new interpretation of high-end image. This series of products use the world's selected pure natural silicate mineral raw materials, without the addition of harmful substances, without the addition of compounds, to ensure the environmental protection and safety performance of the product. At the same time, the product has also passed the German Blue Angel certification, the Japanese industrial standard, the American children's product standard, the United States Green Guard indoor air quality gold certification, the French indoor air environment testing A+ certification and other ten authoritative certifications, fully proving its leading position in the industry in environmental protection and safety performance.
Li Qiang said that all along, Bauhinia has always adhered to the principle of quality, and has continuously promoted the upgrading and iteration of products with the R&D and innovation model of "user + talent + R&D". Bauhinia Beibian's original silicon-based children's wall paint products are not only a paint, but also a responsibility and responsibility. We hope that through this product, every family can enjoy a healthy and environmentally friendly living environment, and jointly protect the healthy growth of infants and young children.
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Innovation-driven development and extraordinary quality achievements
At the press conference, senior leaders and industry experts of Bauhinia New Materials Group gathered together to discuss the development trend of the art coating industry and the future planning of Bauhinia New Materials Group. In the forum session, Feng Bingguang, Co-President of Bauhinia New Materials Group, Xie Zhongcai, Vice President, Zhuang Haizhong, Technical Director of Art Coatings of Architectural Coatings Division, Guo Yunlong, Deputy Director of Technology R&D Center of Architectural Coatings Division, An Kangyi, Chairman of Art Coatings Branch of China Coating Industry Association, Cheng Meng, General Manager of French Metz Office in China, and Lan Xiaoyu, Bauhinia Color Consultant, conducted in-depth dialogues and exchanges on a number of hot topics.
Xie Zhongcai mentioned in the forum that the launch of the two new products not only highlights Bauhinia's persistent pursuit of natural and environmentally friendly raw materials, but also shows its extraordinary strength in product iteration and innovation. These two products not only solve the pain points of cost performance and construction technology in the market, but also reflect Bauhinia's deep accumulation in technology research and development and product innovation.
"The development of Bauhinia has always been closely linked to the extension of technology. Xie Zhongcai said that after 42 years of precipitation, Bauhinia has been committed to the pursuit of excellence in technology and quality to meet the needs of consumers and respect the laws of the market. In the face of the low-price involution phenomenon in the current market, Bauhinia provides more development space and sales direction for partners and consumers through the research and development and listing of new products.
Nowadays, consumer trends are becoming "specialized" and "personalized". For example, at a time when family demographics, living spaces, and lifestyles are constantly changing, users' demand for products is becoming more and more segmented, and in order to reach consumers more accurately, to make the operation of new products and explosive products simpler, products must be more efficient to match scenarios and people.
Looking back on the 42-year growth history, the reason why the pace of Bauhinia growth has never stopped is that it has gained a firm foothold in the uncertainties of the external environment and soared high when the "golden age" comes.
Bauhinia, which is committed to bringing more innovative and high-performance products to the market, is not only full of floral fragrance and has become the pride of the national paint brand, but also wants to bloom in all seasons and make greater contributions to improving the quality of people's home life. (Sino-foreign paint network)