In 2023, Carberry Art Paint will put forward the category value [in the plane, beyond the ordinary], and convey the brand positioning of "first, but also leading" to the market and consumers.
At the beginning of 2024, the brand image of Carberry Art Paint will be upgraded and released. Starting from the brand positioning and category value of Jiabaoli Art Coatings, the changes and overall system upgrades at multiple levels such as logo, super symbol, brand main vision, brand color, and application extension.
Top: New logo, Bottom: Super Symbol
In March, the new brand image of Carberry Art Paint was unveiled in Beijing, bringing a more intuitive and profound experience to the market and consumers.
At the press conference, dealers, intended customers, designers, and media friends gathered here to witness the gorgeous upgrade and transformation of Carberry art paints.
Mr. Shi Yisen, deputy general manager of the whole decoration product division of Jiabaoli, introduced the specific content of the brand image upgrade of Jiabaoli art paint.
Shi Yisen, deputy general manager of the full decoration products division of Jiabaoli
Mr. Shi was interviewed by the media
Super symbols
Innovate in inheritance
in the symbols
Insight into the future
The super symbol of Carberry Art Paint symbolizes a door – a door of wisdom that opens up insights into business opportunities, and a door of innovation that leads to future trends. Through this door, we will not only explore infinite possibilities, but also depict a new chapter of unlimited business opportunities at the intersection of art and innovation.
New KV
"A confident and elegant choice"
This is the communication strategy between Carberry Art Coatings and consumers
Brand image isn't just about products, it's about emotions and experiences. Through the image of "confident and elegant choice", Carberry establishes an emotional connection with consumers, so that consumers can feel that choosing Carberry products is not only to buy paint, but also to choose a positive and tasteful lifestyle and attitude.
New SI
Inadvertently looking back
It has been deeply imprinted in the mind
Differentiation unique to the first mover
10 meters away, the brand and products are already in view
From the space, we can feel a more profound and charming artistic conception, that is, on the plane of a wall, with very ordinary decorative materials, to make us beyond the ordinary living space, which is a kind of material transcendence, a kind of spiritual pursuit.
After the new brand image of Jiabaoli Art Paint is upgraded, it will gradually carry out a series of new upgrades to stores across the country.
The brand image upgrade release is a visual upgrade, and it is also an important measure to strengthen the market and consumers' awareness of the brand positioning and category value of Jiabaoli art paint.
Through the landing and practical application of the new image, it conveys the brand tonality of confidence and elegance to consumers. In the future, we will maintain the attitude of a pioneer and always walk in the forefront.