Shanghai, April 26, 2024 – Henderson China's "Walking On Air" project won the Bronze Award for Innovation in Branded Entertainment for Marketing Innovation for Branded Entertainment for its innovative activities, selected from more than 1,000 companies from the Asia-Pacific ® region. As one of the world's most prestigious business awards, the Stevie ® Awards is known as the "Oscars of Business", and the professional judges are composed of more than 150 industry-renowned entrepreneurs, innovators and business educators from around the world.
The Asia-Pacific Stevie ® Awards are the only business awards that recognize the achievements of companies in 29 markets in the Asia-Pacific region. Widely regarded as the world's premier business awards, the Stevie Awards recognize people who have achieved extraordinary things at work over two decades, including the International Business Awards ®.
"Walking On Air" is jointly created by Henderson China's benchmark projects in first-tier cities in Beijing, Shanghai and Guangzhou, namely Beijing World Financial Center, Xingyang West Bund Center and Xinghan Plaza in Shanghai, and Xinghuan International Commercial Center in Guangzhou. The event collaborated with DAISY BALLOON, a world-renowned balloon art team, to create light, elegant, and dreamy works through balloon art inspired by the process of "birth", "transmission" to "convergence", as well as "harmony" and "resonance". The work "Birth" has also received wide attention from mainstream media at home and abroad through its exhibition on the platform of the 2023 West Bund Art Week, bringing more people's yearning for beauty and spiritual enlightenment.
Henderson China has always emphasized the concept of "new integration of work and life", relying on the keen perception of market insight and the accurate prediction of industry trends, in addition to "sensory value", actively capture the needs of customers and consumers for "emotional value", which was highly recognized by the jury, who said that the Walking On Air project integrates art, community participation and public welfare, and has artistic and aesthetic beauty.
The event showcased an effective form of working with third parties, and the initiative to partner with the non-profit organization Orbis International and launch a campaign in the community to call for multiple forms of donation was particularly commendable. This, combined with multi-city art exhibitions, rich community events and customer engagement, reflects the holistic approach to brand building and social impact, demonstrating a high level of innovation, significant impact, and alignment with the brand's vision.
Lasting for five months, Henderson China has created a public space to heal people's souls in its projects, enhanced the pleasant atmosphere of the business ecology with a variety of art activities, innovatively provided the public with opportunities for art experience, public welfare warmth, and community connection, attracting the attention and participation of a wide range of people, and also provided Henderson China Smart Building Service App "One-click Constellation Henderson Touch" The membership platform brings the growth of users and fans, and realizes the full coverage of the "star" life of one-click star group work.
Based on humanistic care, Henderson China has joined hands with Orbis International, a world-renowned international public welfare organization for the prevention of blindness in eye health, to carry out multi-dimensional public welfare activities, calling for the public's attention to the field of eye health, and also enhancing people's inner happiness and fullness when helping others. Activities include the Beijing World Financial Center's "Touch the Future, Let EYE Have Light" Charity Exhibition of Tactile Pictures for Visually Impaired Children, and the "TOUCH OF DREAM" charity theme month of Henderson China's Shanghai project.
Relying on the infinite imagination of commercial space, Henderson China not only creates a space carrier for work and life, but also creates a platform for intimate connection between people, the city and culture, revitalizing the market with a new model of art and culture, public welfare sustainability and people-oriented community, and taking the creation of city business cards and city temperature as the foothold, providing high-value social attributes while enhancing brand power. Henderson China will continue to innovate the brand experience in the practice of sustainable development, heal the soul with humanism, call attention with art, empower the future with practice, create an integrated and diverse social scene for urban people, and bring customers and consumers closer to the emotional resonance of commercial space with in-depth community experience, leading the new trend of urban life.