Editor's note

China is a country with a long history of winemaking, and its wine production areas are numerous and widely distributed. From the cold and snowy regions of the Northeast to the vast Gobi Desert in the Northwest, from the fertile fields of North China to the Yanyu Jiangnan in East China, from the rich diversity of the north and south of the Great River to the mysterious and unique Yunnan-Guizhou Plateau, China's wine producing regions are like a gorgeous picture, and every corner exudes the unique charm of wine.

In 2024, the Wine Expo will launch a series of contents called "Dynamics of China's Wine Producing Regions", focusing on the dynamics of China's wine producing regions and presenting a three-dimensional and vivid Chinese wine world for everyone. Let's walk into these regions together and feel the charm and charm of Chinese wines.

The eastern foothills of Helan Mountain, Ningxia

The wine grapes at the eastern foot of Helan Mountain have "woken up"!

In mid-to-late March, as the temperature warmed up, the wine grapes in the eastern foothills of Helan Mountain ended their "hibernation" and showed vines to welcome spring.

At present, Yinchuan City's 270,000 acres of wine grape excavation work has been carried out one after another, Yinchuan Wine Industry Development Service Center will work with the meteorological department to release meteorological forecast information to the winery (enterprise) in a timely manner, and at the same time organize an expert technical team to go deep into the winery base to carry out spring vine technical guidance work, to ensure that this year's grape excavation vine work is successfully completed.

China Wine News | China's wine regions and wineries are gaining momentum

闪耀糖酒会 | 贺兰山东麓葡萄酒银川产区飘香成都

From March 16th to 19th, Yinchuan Wine Industry Development Service Center and Yinchuan Helan Eastern Foothill Wine Industry Alliance joined hands with 22 boutique wineries in Yinchuan to form a wine Yinchuan Pavilion at the eastern foothills of Helan Mountain.

The Yinchuan wine production area at the eastern foot of Helan Mountain once again bloomed in Chengdu, with 22 boutique wineries making a wonderful appearance, attracting thousands of professional visitors to come to the scene for tasting and negotiation.

In addition to the wonderful appearance of the 2024 Chengdu Sugar and Wine Fair, the 2024 Helan Eastern Foothill Wine Yinchuan Wine Lecturer Conference was also held on March 18, and a group of 100 lecturers gathered together to talk about Helan Mountain and seek a new future for the development of wine in the eastern foothills of Helan Mountain.

Signed a contract of 232.1 million yuan! The new product launch conference of "Toast to Helan Mountain" in the eastern foothills of Helan Mountain in Ningxia was held in Chengdu

On March 17, during the 2024 Chengdu Spring Sugar and Wine Fair, the "Toast to Helan Mountain" new product launch conference of the eastern foothills of Helan Mountain in Ningxia was held in Chengdu. At the meeting, a total of 232.1 million yuan of various types of cooperation were signed.

22 wineries in the Qingtongxia wine producing area appeared in Chengdu Spring Sugar

From March 16th to 19th, 22 boutique wineries gathered in Qingtongxia Wine Region to make a wonderful appearance at Shangri-La Hotel, Chengdu. Since 2017, the production area has continuously appeared in the prime location on the B1 floor of Shangri-La Hotel, Chengdu, and has formed a unique production area characteristics.

In addition, Qingtongxia Wine Producing Area, together with professional wine training lecturers Chen Xun and Xiaopi, brought two "Taste Helan Mountain - Qingtongxia Terroir Tasting Master Class" to dealers and wine lovers, not only digging deep into the small varieties of characteristic wines in the production area, appreciating the new Chinese wines, but also redefining the classics and giving away the gold medal wines expressed in the 40 years of terroir.

On March 20th, the 110th National Sugar and Wine Fair (hereinafter referred to as the "Sugar and Wine Fair") was held in Chengdu Western China International Expo City, and 22 wineries from the Qingtongxia wine production area at the eastern foot of Helan Mountain in Ningxia made a grand appearance again, competing with wines from all over the world and showing the charm of domestic wine to national wine dealers.

The Chengdu Exhibition and Marketing Center of Wuzhong Wine Production Area at the eastern foot of Helan Mountain in Ningxia was unveiled

On March 17, during the Chengdu Spring Sugar and Wine Fair, the Chengdu Exhibition and Marketing Center of Wuzhong Wine Production Area at the Eastern Foot of Helan Mountain in Ningxia was unveiled in Chengdu, Sichuan. This is another strategy of Wuzhong Wine to "go global" to open up the national market, which will bring more new wine choices to Chengdu consumers.

The Helan Foothills Wine and Special Agricultural Products Promotion Conference was held in Paris, France

On March 14, local time in France, the promotion of Helan foothill wine and special agricultural products in Ningxia, China was held at the famous Hotel Des Arts métiers in the 16th arrondissement of Paris on the banks of the Seine. More than 100 international friends from the International Organization of Vine and Wine (OIV), Robchon Group, French Higher Education, Industrial and Commercial Bank of China, Hangis Wholesale Market, Brest Business School, etc., attended the promotion meeting.

Shandong

Penglai Coast Wine Masterclass Blooms Gorgeously 2024 Chengdu Sugar and Wine Fair

On March 19th, during the grand holding of the 110th National Sugar and Liquor Fair, the "Penglai Coast Wine Master Class" was successfully held in Event Hall A on the 4th floor of Shangri-La Hotel, Chengdu.

The master class also held the Penglai Coast Wine Area 2023 Outstanding Lecturer, 2023 Best Promotion Agency, 2023 Best Promotion Winery Award Ceremony, Wu Qiang, Deputy Secretary of the Party Group of the Industry and Information Technology Bureau of Penglai District, Yantai City, Director of the Grape and Wine Industry Development Service Center, awarded honorary certificates to the outstanding Penglai Coast Wine Producing Area Certified Lecturers, Promotion Agencies, and Promotion Winery, including Zhai Xiaoyan, a total of 13 certified lecturers won the honor of Excellent Lecturers. Zhijiu Studio won the 2023 Best Promotion Agency Award, and Penglai Longting Winery Co., Ltd. and COFCO Great Wall Wine (Penglai) Co., Ltd. won the honorary title of 2023 Best Promotion Winery.

Yantai wine producing area shines at the 110th National Sugar and Wine Commodity Fair

Recently, the 110th National Sugar and Wine Fair (hereinafter referred to as "Sugar and Wine Fair") was grandly opened in Chengdu. Led by Yu Yongxin, chairman of the Yantai CPPCC and head of the wine industry chain, the "government and enterprise group" composed of relevant municipal departments, boutique wineries and wine enterprises and supporting enterprises collectively attacked and moved the industrial position to the forefront of the fair. During the exhibition, the Yantai production area pavilion received more than 20,000 professional merchants, with an agreed turnover of 130 million yuan.

In order to kick off the "first shot of 2024" in Yantai's wine promotion activities, the production area has done enough "homework" and carefully planned two "master class" activities of "Romantic Encounter between Boutique Catering and Yantai Wine" and "Mellow Yantai, Slightly Drunk World".

The Penglai wine grape cultivation technology exchange meeting was successfully held

In order to improve the wine graticulture technology of horticulturists in Penglai production area and strengthen the technical exchanges between various production areas, on the morning of March 12, the wine viticulture technology exchange meeting in Penglai production area was successfully held in Penglai District Grape and Wine Industry Development Service Center. Professor Wang Shiping of Shanghai Jiao Tong University was invited to give a special lecture on viticulture technology, and more than 40 horticulturists from 12 wine companies in Penglai District attended the meeting.

Xinjiang

The wine producing area at the northern foot of the Tianshan Mountains in Xinjiang brought 15 wineries to the 110th Sugar and Wine Fair

On March 20, the 110th National Sugar and Liquor Commodity Fair was grandly opened in Western China International Expo City. Changji Prefecture, Xinjiang organized 15 wineries (enterprises) of the Wine Industry Association (Alliance) of the Northern Foot of the Tianshan Mountains to bring more than 150 wines to form the Pavilion of the Northern Foothills of the Tianshan Mountains, showing the unique charm of the wine producing areas of the northern foothills of the Tianshan Mountains to the majority of wine industry professionals and enthusiasts.

The 110th National Sugar and Wine Fair kicked off丨More than 10 wine companies in Bazhou went to Chengdu to grab the market

The 110th National Sugar and Wine Fair was held in Chengdu, Sichuan Province from March 20 to 22. From March 16th, related activities kicked off, and more than 10 wine companies in Yanqi Basin Real Estate Area of Bazhou met in Chengdu to "huddle" to develop the market.

Under the organization of the Bazhou Bureau of Industry and Information Technology and the Bazhou Wine Association, Xiangdu, Tiansai, Guofei, Aromatic, Sino-Philippine, Guanyi, Bainian, Yuansen, Luofite, Xuanyu...... Bazhou wine enterprises made a concentrated appearance at the sugar and wine fair. It is also the one that participates in the most wineries, aiming to create the brand influence of "Yanqi Basin Real Estate Area". The Yanqi Basin region has a wide variety of wine varieties, which concentrates on the terroir charm of China's fine wines.

Southwest Mountains (Sichuan, Yunnan, Tibet)

The Tibetan high-altitude pavilion was unveiled at the 110th Sugar and Wine Fair

From March 17th to 19th, Shangri-La Wine, Damei Yong Winery, Tashi, Pazhu, Quzika 1865 and other wineries formed a high-altitude pavilion in Tibet and made a wonderful appearance at the Chengdu Sugar and Wine Fair.

Hebei

Huailai production area group blooms in Chengdu

From March 16th to 19th, Huailai production area organized China Great Wall Wine Co., Ltd., Zhangjiakou Great Wall Brewing (Group) Co., Ltd., Huailai Amethyst Manor Wine Co., Ltd., Huailai Harvest Manor Wine Co., Ltd., Zhangjiakou Huaigu Manor Wine Co., Ltd., Hebei Shacheng Manor Wine Co., Ltd., Huailai County Yulong Wine Manor Co., Ltd., Eight wine companies from Huailai County Chengtou Trading Co., Ltd. brought more than 100 wines to Chengdu and carried out a four-day exhibition and sales activity in the A10 exhibition hall on the first floor of the Kempinski Hotel in Chengdu.

On March 17th, the Huailai Wine Master Class and the "China Huailai Wine Producing Area Tutorial" conference hosted by the Huailai County Wine Bureau was held at the Kempinski Hotel Chengdu.

Comprehensive information on the industry

UCW's boutique Marselan Pavilion was unveiled at the Chengdu Sugar and Wine Fair

From March 17th to 19th, the UCW Boutique Marselan Pavilion, composed of 10 wineries, including Tiansai Winery, Changhe Jade Winery, Huahao Winery, Fort Lane Winery, Amethyst Manor, and Ningxia Jiuxi Moor, made a wonderful appearance at the Chengdu Sugar and Wine Fair. This is the first professional exhibition in the history of the Spring Sugar Hotel Show with the theme of Marselan. In addition to the three-day hardcover special exhibition, 1 China Marselan Master Class and 1 China Marselan Forum were successfully held.

On March 19, a roundtable forum with the theme of "China's Marselan Can Surprise the World" was held as scheduled. The forum was planned and chaired by Professor Li Demei, director of the Department of Brewing Engineering of Beijing University of Agriculture, and invited 5 heavyweight guests to participate.

ProWein 2024 | Let's raise a glass to Chinese wine

ProWein 2024 has just come to an end. As the most important exhibition at the beginning of 2024, the "UCW Upward Chinese Wine" platform and the wineries of the Chinese Pavilion have been preparing for it since November last year. It lasted for 5 months just to present the spirit of Chinese wine.

This is the fourth time that the China Pavilion has participated in ProWein. Compared with the previous times, China's exhibition area, exhibition lineup, professional attention and mainstream media attention have all ushered in phenomenal growth.

The launching ceremony of the "Longhang University 2024 China Wine Campus Open Class" shines in Luzhou, Sichuan Province on the day of the spring equinox, drawing a new chapter in China's wine industry

On March 20, the vernal equinox, when all things are reviving and vibrant, the vernal equinox, one of the 24 traditional Chinese solar terms, gives the earth endless hope and expectation. On this special day, which means sowing dreams and looking forward to the future, a grand gathering of the wisdom and strength of China's wine industry - the kick-off meeting of "Longhang University 2024 China Wine Campus Open Class" was held in the beautiful Luzhou, Sichuan.

Representatives of universities and industry elites from all over the country gathered here to bathe in the spring breeze, experience the beauty of phenology of grape planting and brewing, and play the strong voice of the times with firm belief and hard work in China's wine industry.

The event received enthusiastic response and active participation from many famous universities across the country, including Shanghai Jiao Tong University, China Agricultural University, Ningxia University, Gansu Agricultural University, Shihezi University, Northwest A&F University, South China University of Technology, Jiangnan University, Shenyang Pharmaceutical University, Tsinghua University and Xinjiang Agricultural University, forming a close linkage across regions and disciplines. In addition, the event was also supported by leading Chinese wine companies such as Changyu, Great Wall, Weilong, Dynasty, Moutai Wine, Junding, Mogao, etc., to jointly promote the popularization and inheritance of Chinese wine culture on campus.

China Wine News | China's wine regions and wineries are gaining momentum