As China's fine wines attract more and more attention from the market, boutique wineries continue to embrace the market, actively carry out promotional activities in key domestic markets, and continuously launch marketing initiatives. At the beginning of the Year of the Dragon, Ningxia Xuyu Jinshan Winery, known as the "Garage Winery", actively launched the layout of the Guangdong market, and held a grand tasting promotion meeting in Shenzhen and Guangzhou on March 10 and March 12 respectively before the large-scale investment of the Spring Sugar and Wine Fair.
The Shenzhen tasting was hosted by Xuyu Jinshan Winery and co-organized by the 1500 Club, a professional wine promotion organization, and held in the well-known Fandu Wine Restaurant in Shenzhen. The Guangzhou Tasting was co-organized by Ketong International and held in the headquarters of Ketong International, inviting many wine professionals to attend. The wines of Xuyu Jinshan Winery have been well received by the participating bosses, and everyone was pleasantly surprised by the high quality of domestic fine wines and expressed their intention to cooperate. Xuyu Jinshan Wine officially entered the Guangdong market and started to lay out in the South China market.
From March 14th to 20th, during the Chengdu Spring Sugar and Wine Fair, the new wine label of the "Yellow River Red" Owner's Reserve Series of Xuyu Jinshan Winery was launched, which was widely loved by professionals, and the winery actively communicated with wine merchants from all over the country, and signed millions of orders with key customers in Beijing, Hebei, Sichuan and Chongqing, entering a new era of rapid development.
At the Guangzhou tasting meeting, under the explanation and leadership of Mr. Yang Baohua and Mr. Wang Xin, more than 20 liquor dealers and industry insiders present had a deep experience of the charm of fine wines in the core production area of the eastern foothills of Helan Mountain. The Shenzhen tasting meeting was presided over by Mr. Wang Xin, partner of Xuyu Jinshan Winery. As a senior wine marketer, Mr. Wang Xin focused on introducing the eight advantages of the winery to the guests. Including the advantageous location of Helan Mountain Wine Producing Area, the importance of national leaders to Helan Mountain Wine Industry, the advantageous characteristics of Jinshan Wine Producing Area, the quality assurance of the high-standard vineyards of Xuyu Jinshan Winery, the quality assurance of the planting and brewing process of the winery, the small output, high-quality products, and the first-class expert team. The owners and partners of the estate and the Guangdong wine merchants discussed the development model of domestic boutique wineries. With the improvement of product quality, in terms of expanding the market through multiple channels, the wine business owners have put forward many suggestions and fully expressed their intention to cooperate.
During the tasting, the guests tasted a total of 7 wines, including three new labels of the "Yellow River Red" Owner's Reserve Series, as well as a balanced Marselan Owner's Selection, as well as a special Chardonnay dry white wine, Wild Marselan Natural Wine, and finished with a semi-sweet rosé wine. Chardonnay dry white wine was loved by the guests at the beginning, with rich fruity aromas, fresh acidity, full of three-dimensionality in the mouth, very pleasant and comfortable with the meal. Yeke Natural Wine has won unanimous praise from wine professionals and group purchase customers, and has conquered the taste buds of many enthusiasts.
With the grand upgrade of the wine label, the intrinsic quality of the three "Yellow River Red" Owner's Reserve Series has been better displayed, reflecting the excellent strength of Xuyu Jinshan Winery. "Yellow River Red" Marselan Owner's Reserve Dry Red, using this Chinese "Rich Purple" purple wine label, not only reflects the bright purple color of Marselan wine when it was young, but also vividly conveys the wonderful performance of Marselan, the star variety that can best represent Chinese wines, and also implies that the owner of "Yellow River Red" Marselan Cherishes the dazzling moments when this wine continues to win gold medals in various competitions, "Yellow River Red" The flagship of the series is the Marselan Owner's Collection, which further makes this star variety, as the representative of the winery, go to a bigger stage in the future and shine on the international stage
The "Yellow River Red" Cabernet Sauvignon owner treasure has always been the strength of the "Yellow River Red" series. The "Yellow River Red" Cabernet Sauvignon Collection has chosen this glazed yellow wine label to properly show the royal temperament of Cabernet Sauvignon. Cabernet Sauvignon is known as the "king of grape varieties", born with a "king temperament", and most of the world's famous wines come from this variety. "Yellow River Red", the owner's reserve Cabernet Sauvignon, has an atmospheric structure, a full body, solid tannins, and shows great strength, which has been evaluated by many industry experts as "very ageable".
"Magnificent" and "Gorgeous and Noble" are the noble gifts that the "Yellow River Red" Cabernet Sauvignon Owner's Reserve Wine brings to all lovers. "Cinnabar Red" - "Yellow River Red" Merlot Owner's Collection, "Yellow River Red" Merlot Owner's Treasure This has received numerous praises since it won the Grand Gold Medal at the China International Wine Grand Prix last year. This wine has a deep ruby red colour, with complex aromas of red cherry, cranberry, plum and berry, and aromas of toast, cream and vanilla from oak barrel ageing, with delicate and elegant tannins and a full structure, smooth and rounded, well-balanced and long finish. It has a strong "ability to carry goods". Its elegance and finesse are as round as they are aptly represented by the "Vermilion" label.
During the Spring Sugar and Wine Fair, Xuyu Jinshan Winery actively participated in the joint booth organized by the Yinchuan Industry Alliance, and welcomed the tasting and exchange of dealers from all over the country at the professional booth in the Shangri-La Hotel, Chengdu. On March 17, at the first Marriott Hotel in Chengdu, the new product launch conference of "Toast to Helan Mountain" in the eastern foothills of Helan Mountain in Ningxia, the "Yellow River Red" Merlot Owner's Reserve Wine was grandly unveiled, which was loved and appreciated by the guests. At the signing ceremony, Xuyu Jinshan Winery and Tangshan agent Feng officially signed a cooperation agreement, marking the winery's further rooted layout in the Beijing-Tianjin-Hebei market. At the same time, at the dinner held by Xuyu Jinshan Winery, customers from Beijing, Tianjin, Hebei, Sichuan, Chongqing, Northeast China and other places expressed the scale of cooperation this year, and signing a million is an important harvest for Xuyu Jinshan Winery at the beginning of the year. At the dinner, Mr. Yang Baohua, the owner of the winery, expressed his gratitude to the distribution customers from all over the world, and said that he would work with partners from all over the world to achieve a win-win situation and jointly open a new chapter in the "Yellow River Red" cooperation cause.