What new experience can SUV products bring in the new energy era? Dongfeng Yipai gave the answer. Following the hot-selling eπ007 on the market, on April 25, at the Beijing Auto Show, Dongfeng Yipai officially unveiled the second model eπ08, and simultaneously opened pre-sale, with a pre-sale price of 20 to 250,000 yuan.
The new car is positioned as a family intelligent large SUV, and has entered the large six-seater SUV market with hard core strength. It has the ultimate space of 5002mm length + 3025mm large wheelbase, providing two power options of pure electric & extended range, in terms of aesthetics, intelligence, comfort and safety, to create a real high-value boutique new energy vehicle for family users, and to provide users with a more ideal choice of life. The eπ008 pre-sale policy was announced at the same time, and during the period from April 25th to May 31st, 99 yuan will be ordered to enjoy a subscription benefit worth more than 10,000 yuan. The new car is very popular, and there are more than 10,000 orders within 5 hours of opening the pre-sale.
Within half a year, Dongfeng Yipai brought two blockbuster models for the mainstream market, and the rapid progress of Yipai was remarkable. eπ008 will meet the all-round product power of family car scenarios, continue to improve the strong brand potential of Dongfeng Yipai in the market, and the voice of entering the mainstream market.
A high-value choice for large family SUVs, the eπ08 strength is coming
eπ008 focuses on the high-frequency car needs of multi-person families, and is an ideal car specially designed for families to enjoy a new school. Chen Hao, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group Co., Ltd., said that as a family intelligent large SUV, eπ08 can respond to the needs of family cars and create a smart, exquisite, safe and comfortable home for users.
In terms of exterior styling, the eπ008, as a large SUV, gives people a calm, confident and majestic first impression. The whole vehicle is magnificent, not only reliable and stable overall temperament, but also the subtleties are carefully satisfied with the needs of users. Its length, width and height are 5002*1972*1732mm, and the wheelbase is 3025mm. On the premise of comprehensive spaciousness, it also adds class-leading configurations such as zero-gravity seats, comfortable entry, seat massage and ventilation and heating, and dual-purpose mobile refrigerators.
The eπ008 is based on the Dongfeng quantum architecture and is equipped with the Dongfeng Mach E electric drive system, with the highest efficiency of the electric drive assembly reaching 94.5%, the comprehensive energy consumption of pure electric vehicles as low as 14.7kwh/100km, and the CLTC range reaching 636km. The extended-range model is equipped with the industry's first special engine for extended range with a thermal efficiency of 45.18%, with a CLTC pure electric range of 210km, a feed-in fuel consumption as low as 5.55L/100km, and a CLTC comprehensive range of 1,300km, achieving a perfect balance between performance and economy.
In daily use, eπ008 can set up the corresponding scenarios in advance according to different situations to create an exclusive cockpit experience of "thousands of people and thousands of faces". With front and rear 6 screens, full-scene voice control, panoramic sound WANOS and audio-visual entertainment ecology, eπ008 can meet the audio-visual entertainment needs of families for listening, singing, watching and playing, and can also provide convenient full-car control functions.
In terms of vehicle safety, the body of the eπ008 adopts a cage body structure with high strength + energy absorption, and the whole system is equipped with 6 airbags as standard, with side air curtains to protect the occupants of the three rows. The battery safety is the advantage of eπ08, the battery cell of the Mach E power battery is super safe, not afraid of poking, not afraid of squeezing, not afraid of bubbles, not afraid of shock, and the parameters far exceed the national standard.
eπ008 will be delivered in June this year, compared with the main competitors, it has a higher configuration and better experience, which can provide family users with more mainstream quality car options, and also give Dongfeng Yipai the confidence to leapfrog the challenge.
Mainstream mid-to-high-end cars are fragrant and gluttonous, and eπ007 will participate in the exhibition
This time, eπ007 was also exhibited together with eπ008. As the first new energy ace of Dongfeng Yipai, eπ007 is "just right" whether it is the timing of arrival, the technology used, or the quality of the product, since it was listed on March 14, the pure electric version of Dading has exceeded 10,000.
With its class-leading configuration and fashionable styling, eπ007 has swept the long-term dull and homogeneous competition of the mid-to-high-end new energy sedan market with a fresh trend. It integrates the brand philosophy of "road to simplicity", carefully carved with unique details, dynamic and restrained, elegant and avant-garde, equipped with electric rear wing, butterfly shadow light carpet, reversible instrument screen, electric liftgate tailgate, panoramic dome and other trendy configurations loved by young people.
In addition to the high appearance, eπ007 also has a wealth of scientific and technological configurations, the whole system is equipped with eπ PILOT-intelligent assisted driving as standard, and it can also be equipped with an optional intelligent driving pilot upgrade package, which realizes "high-speed NOA pilot assisted driving", "LAPA over-the-horizon memory parking" and other high-end intelligent driving assistance functions that are rare in the same level, and is equipped with the only Dongfeng SOA intelligent cockpit in the same class, WANOS panoramic sound surround sound field, and is equipped with the fastest intelligent interactive voice system in the same class, and the intelligent equipment is fully full.
Thanks to the Mach E electric drive technology, the eπ007 rear-wheel drive version has a maximum power of 200kW and strong acceleration performance, making overtaking a breeze while driving. At the same time, it provides the only electric four-wheel drive in the same class, with a motor power of up to 400kW, which is better than that of a luxury brand high-performance car, with a 3-second 000 acceleration ability, the fastest in the same class. While running fast, the eπ007 has a 50:50 golden axle-to-load ratio and an ultra-low center of gravity for better cornering handling stability. At the same time, thanks to the tuning of the CTCC champion chassis team, the eπ007 has a higher operating limit, which is conducive to daily urban road driving and improves safety.
For the appearance, performance and configuration of "everything, everything is good" eπ07, Dongfeng New Energy has high hopes. Chen Hao previously said, "eπ007 is a sharp blade to cut into the mainstream market, creating a new competitive pattern in China's mid-to-high-end car market", and eπ007 is also steadily moving in this direction.
The new energy of central enterprises has been accelerated, and the momentum of Dongfeng Yipai's horns has taken shape
Dongfeng Yipai is oriented to the mainstream, is the core responsibility of Dongfeng New Energy's strategic transformation, and is the main force of Dongfeng New Energy's sales upward, committed to creating infinite possibilities with science and technology, casting aesthetics and texture with taste, and resonating with users at the same frequency with trust. Whatever the mainstream market needs, Dongfeng Yipai will build, for the pursuit of quality and comfort of the new middle-class users, to create "everything, everything is good" high-value boutique new energy vehicles.
With the successive launch of eπ07 and eπ008, Dongfeng Yipai has completed multi-product coverage in the mainstream market in just half a year after its establishment, meeting the needs of consumers for personal cars and family travel scenarios.
Next, Dongfeng Yipai will continue to make efforts in the two power tracks of pure electric and extended range, and compete head-on with mainstream new energy brands in the 15-250,000 level market.
The demand for products in the mainstream market has always been high demand and high expectations. It is foreseeable that Dongfeng Yipai, a high-value boutique new energy vehicle route that meets the mainstream demand, will have a far-reaching impact on the new energy market. On the one hand, by providing better quality products, Dongfeng Yipai has further promoted the development of the new energy vehicle market, and on the other hand, by focusing on technological innovation and product upgrading in high-frequency rigid demand scenarios, Dongfeng Yipai is also influencing the "involution" direction of the market, leading the simple price war to the value war that brings users higher product value.