On April 25, the Beijing Auto Show kicked off, and Nezha Automobile made a strong appearance with Nezha L, Nezha S, Nezha GT and other main models, bringing a feast of green travel and technological innovation to the audience. To accelerate the implementation of "equal rights in science and technology", Nezha Automobile, Qualcomm and Autolink joined forces to launch the world's first Snapdragon Ride Flex (SA8775P) cockpit and driver integration platform. At the same time, the large-scale model product NETA "Qiankun Circle" is about to be the first to be put on the Nezha L, opening a new era of AI large-scale model definition of automobiles.
The new car Nezha L made its debut at the auto show, positioning itself as a "family intelligent super extended range SUV", aiming at independent young families with a new consumption concept, creating a safer home, a home that runs farther, a home that looks better, a home that is more comfortable, a home that sounds better, and a home that is smarter. The Nezha L will be the first model to be equipped with NETA's "Qiankun Circle", a large-scale model, which will be realized through OTA in June. In addition, as a global model, the Nezha L is planned to be launched in Southeast Asia in the third quarter of 2024, the Middle East, the Americas, and Africa in the fourth quarter, and the European market in the first quarter of 2025.
With the theme of "Opening the AI Large Model to Define a New Era of Automobiles", Nezha Auto expressed its strategic ambition of All In AI and will accelerate the promotion of equal rights in science and technology, said Daniel Zhang, co-founder and CEO of Nezha Auto.
It's a SA8775P.
At the press conference, Nezha Automobile, together with Qualcomm and Auto Link, jointly launched the world's first Snapdragon Ride Flex (SA8775P) cockpit and driving integration platform. "This platform integrates cutting-edge technology and has the ultimate cost performance, which will subvert the existing industry's perception of intelligent cockpit experience, making Nezha Automobile the first new energy vehicle brand equipped with the Snapdragon Ride Flex (SA8775P) cockpit integration platform, which we plan to officially realize in the second quarter of 2025 on production vehicles, which also indicates that Nezha Automobile will continue to lead the advanced upgrade of intelligent driving cockpit." Yu Songyao, assistant president of Nezha Automobile and president of the Intelligent Research Institute, said.
Compared with the cockpit fusion system on the market, the Snapdragon Ride Flex (SA8775P) cockpit convergence platform can support both digital cockpit and intelligent driving functions through a single SoC, and has strong performance and leading advantages in the processing power of CPU, GPU, and NPU, supporting the implementation of complex intelligent cockpit functions, including immersive 3D real-time rendering, 8K ultra-high-definition display, ultra-low latency top-notch audio, and support ASIL-D level functional safety, all-round performance can be called top-notch. Compared with the previous generation of Nezha Automobile's cockpit system, it has achieved all-round upgrades and optimizations, opening up infinite possibilities for Nezha Automobile's intelligent road in the future.
The Snapdragon Ride Flex (SA8775P) cockpit and driving convergence platform, combined with Nezha Automobile's self-developed multi-screen interaction and multi-modal interaction functions, brings users an unprecedented driving, entertainment, comfort and safety experience. Coupled with the industry-leading end-side large model technology of Nezha Automobile, the performance of the intelligent driving system has been significantly improved, providing users with a solid privacy and security guarantee, and realizing an intelligent experience for thousands of people. At the press conference, Yang Hongze, chairman and CEO of Wuxi Auto Link Tianxia Information Technology Co., Ltd., said that the 8775 solution, which supports the operation of the vehicle-end large model, can further improve the intelligent experience of user voice interaction, and the driving experience of user visual scene interaction, and the exploration and innovation in this field will be the key core of cockpit development.
Sun Gang, vice president of product marketing of Qualcomm Technologies, said that the latest domain control products jointly released by the three parties are not only a representative of the technological progress of the entire automotive intelligent industry, but also a model of cooperation model created by Nezha Automobile, Qualcomm and Auto Link for the industry, and also opened a new starting point for the technical route of cabin and driving integration in China's automotive industry, and ultimately empowers industrial technology innovation and user experience upgrading.
Deepening cooperation with SenseTime Nezha Automobile accelerates its embrace of the AGI era
At the auto show, Nezha Automobile also officially announced that it would deepen its strategic cooperation with SenseTime, and the two sides would open a new chapter of cooperation. SenseTime will better help the intelligent development of Nezha Automobile with large computing power and original ecological vertical models, and jointly explore more cutting-edge intelligent driving technology and a new smart travel experience brought by multi-modal scene brains. Nezha Automobile and SenseTime officially launched a strategic cooperation in 2021. The two parties deepened the strategic cooperation and put forward a new strategic goal, marking a new stage of cooperation between Nezha Automobile and SenseTime, and jointly promoting the innovative development and application of next-generation intelligent driving and intelligent cockpit technology.
Wang Xiaogang, co-founder and chief scientist of SenseTime, and president of Jueying Intelligent Vehicle Business Group, said, "Nezha Automobile has always been an important strategic partner of SenseTime, and Jueying will help Nezha Automobile's intelligent driving research and development with a strong computing power foundation and the original ecological car vertical model. ”
The large-scale model product NETA's "Qiankun Circle" is the first to be put on the Nezha L, which will be realized through OTA in June
On April 22, Nezha Automobile held the 2024 spring press conference, Nezha L was officially launched, the car is positioned as a "family intelligent super extended range SUV", and the price of the four extended range versions is 129,900-159,900 yuan, successfully pulling the "super extended range" model into the 150,000 level, realizing the equal right of super extended range. With the "whole body brand" of the "refrigerator color TV sofa" pulled into the 150,000 level, to achieve equal rights in comfortable experience, coupled with Nezha L's safety and intelligence and other "polygonal warrior" attributes, it deserves the 120,000-150,000 yuan level "Wang Fried", which is widely recognized by the market and users.
This fist product that Nezha Automobile has high hopes for will be a hit when it is launched. Facing the future, Nezha L will have better performance. Nezha Automobile and 360 Group jointly released the large-scale model product NETA "Qiankun Circle", which will be realized through OTA in June, and will be the first to be installed on Nezha L, and apply advanced AI technologies such as 360 intelligent brain, AI search and digital human to the cockpit and other fields, bringing an ideal smart travel experience to more users.
At that time, Nezha L will become the first intelligent electric vehicle equipped with a large model at the level of 150,000 yuan, and it can achieve "one car plays five roles", including voice secretary, cockpit nanny, extended range butler, all-round bodyguard, and intelligent driving driver, which will make Nezha L's market performance and influence will also go to a higher level, and will accelerate the introduction of intelligence into the homes of ordinary people, and accelerate the landing of "equal rights in science and technology".
In the new chapter of "going to sea", Nezha Automobile entered the African market for the first time
As a pioneer and leader in China's new energy vehicles going overseas, Nezha Automobile, under the guidance of the strategy of "deeply cultivating ASEAN and expanding the world", will accelerate its overseas expansion in 2023, with exports exceeding 20,000 units, ranking first among new car-making forces, with an increase of 567%. At present, the overseas territory has spread all over Southeast Asia, the Middle East and North Africa and Central and South America, and has been recognized by more than 400,000 users around the world.
At the booth of Nezha Automobile at the Beijing Auto Show, and many partners from all over the world gathered, Nezha Automobile officially signed a cooperation agreement with the Egyptian dealer group NATCO Automobile Group and the Kenyan dealer HIVIEW, marking the first time that Nezha Automobile entered the African market and NETA's global layout was further expanded.
Accelerate the expansion of the sea, open up new routes, and advance the globalization of production and marketing. Nezha Automobile's third overseas plant has settled in Malaysia, the Indonesian plant has completed the first car off the assembly line, and the Thailand plant has achieved large-scale mass production, further improving the delivery capacity of products at home and abroad to meet the growing global new energy vehicle market demand. Nezha Automobile will also work with local partners to build a complete industrial chain, including supply chain, sales channels, after-sales service, charging facilities, etc., to contribute to Malaysia's new energy vehicle industry.
According to the plan, in the third quarter of 2024, Nezha L will focus on Southeast Asia, and will be sold in the Philippines, Laos, Myanmar, Cambodia, etc.; in the fourth quarter, it will successively explore the Middle East, America, and African markets, including Saudi Arabia, the United Arab Emirates, Yemen, Lebanon, etc. in the Middle East market, and the Americas will be concentrated in Brazil, Chile, Mexico, Ecuador, Costa Rica, etc., as well as in Egypt, Morocco, Algeria and other regions in Africa; Germany, Spain and other countries have been put on sale one after another.
To create new quality productivity, car companies must embrace AI. Nezha Automobile is determined to be all in AI, just as the release of the large-scale model product NETA "Qiankun Circle" will be officially launched in June, accelerate the AI large-scale model on the car, join hands with many excellent partners, enter the era of smart car 2.0, accelerate the promotion of "technological equality", bring better products and services to global users, and move towards the "world's NETA" with intelligent leap.