On the evening of April 26, the 2024 Jinshan Shopping Festival officially kicked off. With the theme of "'Golden' Colorful, Joyful Bay Area", this year's shopping festival will create a "1+11+X" activity framework through the linkage of culture, sports, tourism, commerce and agriculture, continue to expand local consumption, make enough increments of foreign consumption, and realize the in-depth integration and linkage development of Jinshan's all-for-one consumption scene.
Li Zelong, deputy secretary of the district party committee and head of the district, said in his speech that the holding of the "Jinshan Shopping Festival" is not only a timely move to stimulate market vitality and expand effective demand, but also a pragmatic strategy to optimize consumption supply and accelerate consumption upgrading. It is hoped that the majority of enterprises and businesses will seize the opportunity and carefully plan to provide consumers with more high-quality products and services; I hope that the majority of citizens and friends will actively participate in the shopping festival activities and go out of their homes to feel the beauty of life; all departments and units should make concerted efforts to do a good job in all-round service guarantee, and strive to create a win-win situation of public benefit, business profit, market prosperity and regional development through gathering business, prospering the city with business, and benefiting the people with the city.
Shi Xiaoping, the second-level inspector of the Municipal Commission of Commerce, said that the Municipal Commission of Commerce will continue to support Jinshan to give full play to its location advantages, upgrade the consumption experience of citizens through the cross-border linkage of business, tourism, culture, sports and agriculture, help the development of Jinshan's commercial economy, and further enhance the consumption prosperity, business activity and city popularity of the "Shanghai Bay Area".
At the opening ceremony, there were not only the consumption promotion activity plans released by commercial enterprises such as Bailian, Wanda, Red Star Macalline, Suning Tesco, and the Automobile Association, but also the promotion of cultural and tourism theme activities such as the "Wu and Yuejiao" water town wedding ceremony, as well as the release of Jinshan's special catering and consumption factory consumption lines. It has further strengthened the cross-border linkage of consumption, cultivated and expanded emerging consumption scenarios, and created a strong consumption atmosphere.
Citizen Ms. Zheng
It's fun, it's very lively, you can get some small gifts and shopping vouchers with the forward, and use it for shopping. I hope to hold more similar events in the future.
In addition, in order to create a city-wide shopping carnival and continue to create the popularity of consumption activities throughout the year, Jinshan District has mobilized all towns (parks) and enterprises in the district to focus on service consumption, catering consumption, health consumption, brand consumption and other fields to launch more than 100 special activities such as "International Music Fireworks Show", "Field Hundred Flowers Festival" and "Coffee Culture Festival" to increase the attraction of consumers.
Zhang Lei, deputy director of the District Economic Commission
We integrate the key consumption areas of the public, such as food and beverage, sports activities, night economy, etc., into different consumption scenarios, and at the same time bring different consumption experiences to everyone, we also hope to create new consumption hotspots through various rich activities, and drive more cluster effect and more diversified linkage consumption.
Deputy District Mayor Ge Jun attended the opening ceremony.
Reporter | Chen Tianyi, Tang Yichao
Photography | Feng Jianwei
Edit | Cheng Jiayu
Editor-in-charge | Yu Luoyin