With the Xiaomi SU7, the first model of Xiaomi Auto, about to be officially launched and delivered on March 28, the market is full of expectations for its interior design, performance configuration, and price setting. A few days ago, the interior pictures of the Xiaomi SU7 real car were exposed, and through these pictures, we can get a glimpse of the innovation and technology that Xiaomi Auto has incorporated into the creation of its first product.
The interior design of the Xiaomi SU7 is based on simplicity and a sense of technology, equipped with a 15.1-inch 3K resolution central control screen, a 56-inch HUD and a very interesting flip-up instrument screen, and 2 Xiaomi Pad expansion screens are also available in the rear. This five-screen linkage design not only improves the information interactivity in the car, but also highlights the advantages of Xiaomi cars in terms of intelligent ecosystem, coupled with a large glass roof of 5.35 square meters, providing a relatively wide field of vision.
It is worth mentioning that, in addition to retaining some physical adjustment buttons under the central control screen, the car also retains the adjustment buttons such as air conditioning air volume adjustment, suspension adjustment, and electric rear wing on the left side of the cup holder.
The Xiaomi SU7 seats are covered in leather, while the MAX version is covered in Nappa leather, and the front seats of the new car support multi-directional electric adjustment, and are equipped with heating, ventilation and other functions to ensure a certain degree of riding comfort. The regular trunk volume reaches 517 liters, and with the rear seats folded down, the volume can be expanded to 1959 mm, plus the 105-liter front trunk, the Xiaomi SU7 performs better in terms of storage space. On the whole, the interior layout of Xiaomi SU7 does not ignore the needs of practicality and comfort while pursuing a sense of high-tech.
Regarding the pricing of the Xiaomi SU7, Xiaomi will currently launch two versions of the SU7 and SU7 Max models, and it is expected that the Xiaomi SU7 will adopt a relatively aggressive pricing strategy, with the standard version likely to appear at a slightly lower price than its competitors in the same class to highlight its cost-effective advantage, while the MAX version will raise the price to maintain the brand image. Although the specific figure has not been announced, the official has refuted the news that the price of Xiaomi cars starts at 266,000 yuan.
If you follow this strategy, you can immediately attract the attention of a large number of consumers, especially those who need high-tech equipment and high cost performance. At the same time, it will also help Xiaomi Auto quickly establish brand recognition, laying the foundation for its subsequent product promotion and market share improvement. However, the disadvantages are also obvious, too low pricing may put pressure on the profit margin of Xiaomi cars, and too high pricing may prevent Xiaomi from "showing its strength" in the market. In addition, if the price is too low, it may also cause consumer concerns about product quality and durability.
For the market, the aggressive pricing strategy of the Xiaomi SU7 is expected to stimulate competition, forcing competitors in the same class to re-examine their pricing and configuration strategies, thereby driving the development of the entire industry. For the Xiaomi brand, this is not only an attempt to break through the traditional car market, but also an opportunity to build brand image and consumer trust.
The interior design and layout of the Xiaomi SU7 shows Xiaomi Auto's deep understanding of market demand and continuous pursuit of technological innovation. It is expected that the Xiaomi SU7 will adopt a cost-effective pricing strategy, although this will bring certain market risks, but it is also possible to win a competitive advantage for Xiaomi Auto at the beginning. With the official launch and delivery of the Xiaomi SU7 on March 28, the market will soon give a final evaluation of this car and the Xiaomi car brand.