With the rapid development of technology and the continuous upgrading of consumer demand, China's kitchen appliance industry is undergoing an unprecedented change. The recent China Home Appliances & Consumer Electronics Expo (AWE) is like a mirror for insight into future trends, revealing a new evolution path for the kitchen appliance industry. In this exhibition, the leading enterprises competed to show their latest R&D achievements and future strategic directions in the field of kitchen appliances, and jointly drew a new picture of the development of the kitchen appliance industry led by high-end, scenario-based, intelligent and young.
Trend 1: High-end scenario-based continues to advance
At present, the competition situation of the kitchen has been upgraded from focusing on a single product to a showdown of the overall kitchen scene experience. The deep integration of high-end and scenario-based is gradually shaping a new trend in the development of the industry.
During this AWE, Fotile comprehensively demonstrated its high-end full-scene kitchen appliances to the industry and users, covering three major scenarios: cooking, cleaning, and storage, and creating a new paradigm of kitchen and home for users with full-scene kitchen appliance solutions.
In recent years, Fotile has continued to lead the trend of innovation, and has successively launched flagship products such as the integrated cooking center series and the dishwasher Y series, as well as high-end water purifiers for maternal and infant groups, while continuously enriching the lineup of multi-functional kitchen appliances such as steam ovens. This year, it has made a breakthrough in the field of intelligence, and the newly released FOTILE ACS panoramic cooking assistance system enables intelligent linkage between products, upgrading a single kitchen appliance to a more humanized active intelligent high-end kitchen appliance, and realizing the full-scene application of kitchen appliances.
Based on the insight into the needs of Chinese family kitchens and the usage habits of Chinese consumers, Rinnai also released the "Dadao" series of full-scene kitchen appliances at this exhibition, covering many new products such as high-power gas stoves, high-volume range hoods, large-capacity dishwashers, and large-liter gas water heaters.
Trend 2: Comprehensive penetration and upgrading of intelligence
Intelligence plays a key role in promoting the innovation and upgrading of the kitchen appliance industry, and a series of new smart kitchen appliances displayed at the AWE exhibition site, such as smart hoods equipped with voice control functions, smart ovens with automatic cooking modes, integrated stoves with intelligent identification of ingredients and automatic adjustment of fire size and cooking time functions, vividly illustrate how cutting-edge technologies such as AI technology and Internet of Things (IoT) can deeply penetrate and reshape the kitchen appliance industry.
The theme of this year's AWE is "Welcome to the Digital Cooking World", which vividly interprets the new positioning of "full cooking link". It is reported that as early as December last year, Robam Appliances officially established a new corporate positioning of "cooking full link overall solution provider", and this AWE has also become the debut stage of "cooking full link".
Vantage's stunning debut of the new generation of integrated cooking center "Net ³" at AWE perfectly integrates AI technology with traditional kitchen appliances to realize the intelligent control and optimal management of the hood, stove and even the entire cooking process.
At the exhibition, Wanjiale launched a new AI intelligent integrated cooking center, which integrates cooking functions such as range hoods, cooking refrigerators, stoves, steamers, ovens, etc., and is equipped with three integrated systems of smart cooking, intelligent cleaning system and comfort system.
Trend 3: Younger and more personalized
The new generation of consumers pursues a personalized and diversified lifestyle, and they expect kitchen appliances to match their aesthetic tastes and lifestyles. Therefore, we can see from the AWE exhibition that many kitchen appliance brands are actively innovating, with fashionable and simple design language, as well as functional configuration in line with the use habits of young people, to attract the favor of young consumers and inject new vitality into the industry.
In this exhibition, kitchen and bathroom products showed a diversified color trend, and the series of fresh colors such as white and coffee color increased significantly, breaking the traditional black and gray tones. With the theme of "Clean Future", Vantage launched a variety of new pure white products, focusing on presenting three-dimensional and clean kitchen space solutions, while Vantage exhibited a white series of kitchen appliances covering all categories such as smoke machines, stoves, and water heaters. In the field of integrated stoves, well-known brands such as Martian, Meida, Shuaifeng and Senge also coincidentally launched a variety of integrated stoves and integrated sink products with white design in the exhibition.
Robam Appliances has opened its minds in the design of kitchen appliances and launched a series of concept products that incorporate movable type printing elements. The bottom of the range hood is inlaid with movable Chinese characters representing different cooking techniques, highlighting the profound historical and cultural heritage. In addition, ROBAM also exhibited the "Ink Shadow Cornice" series with Chinese aesthetic characteristics, and its range hood and gas stove are borrowed from the design of cornices and corners in traditional Chinese architecture, and the streamlined shape is like the attic silhouette in a landscape painting.
To sum up, high-end, scenario-based, intelligent, and younger have become the main theme of the current development of the mainland kitchen appliance industry, which is not only a positive response to changes in market demand, but also a forward-looking exploration of future life forms. At a time when challenges and potential opportunities coexist in the new market environment, leading kitchen appliance companies are closely following these four development contexts, unswervingly promoting technological innovation, optimizing and upgrading product portfolios, so as to ensure that they maintain a leading position in the fierce market competition, and at the same time promote the development of the entire kitchen appliance industry towards a higher level and higher quality.