Contemporary young people are a generation of consumers, who have a big brain, a playful personality, and the concept of consumption has gradually changed from functional appeal to experiential demand. How to successfully seize the young market has become a common problem that plagues many brands. Especially in the field of refrigerators, in the needs and consumption outlook of young users, refrigerators are not only simple food preservation tools, but also expect refrigerators to become a multi-functional, intelligent and personal taste of home components, so how to break through?
Three exclusive scenes, the emotional value of the Leader refrigerator is full
On March 14, the 2024 China Home Appliances and Consumer Electronics Expo (AWE2024 for short) opened at the Shanghai New International Expo Center. In the Leader exhibition area, the warm and healing Leader small milk coffee refrigerator, the personalized customized Leader small color bar refrigerator, and the Leader Xiaoxianbei beauty refrigerator for skin care products not only meet the life needs of users in different scenarios, but also achieve a perfect adaptation with the "emotional value" of young people with original design.
Why does the Leader refrigerator adapt to the "emotional value" of young people?
First, heal emotions with design. For example, the Leader small milk coffee refrigerator matches the gentle cream color with the high-value design, and embellishes a corner of the home space with a healing cream style, which is the same color on all sides, whether it is directly placed or embedded at zero distance, it can perfectly adapt to the home space. In this healing space, the small milk coffee refrigerator makes the ordinary life beautiful everywhere, and meets the young people's yearning for a warm and healing home atmosphere.
Second, express yourself with your personality. Young people have a variety of lifestyles and can show their self-worth even in niche areas. And the Leader small color bar refrigerator has found an outlet for such "emotional value". Personalized customized film design to meet the different aesthetic needs of young people and show their fashion personality. Mix and match at will to meet the hoarding needs of different users.
Third, use makeup to create the perfect look. In the eyes of Gen Z, skin care products and beauty products also need separate storage and freshness space. Xiaoxian Bei Beauty Refrigerator was born for their hobby. Whether it is the AWE2024 appearance space or the "dream mermaid makeup" customized by the Haichang Garden Party, the Xiaoxianbei beauty refrigerator occupies the C position. Xiaoxianbei beauty refrigerator pioneered the bottom refrigeration technology, and the internal environment is 360° surround air supply, so that the cold air does not blow directly, the temperature of the box is balanced, and the active ingredients of skin care products are effectively maintained in the dark. Efficient storage inside: 5 scientific partitions and 3D inclined storage boxes to achieve efficient use of space. With the blessing of maintenance technology and storage design, Xiaoxianbei Beauty Refrigerator has achieved the thinnest body in the industry's equal volume segment, truly integrating technology and appearance.
From the AWE2024 scene to the Haichang Garden Party, the Leader refrigerator integrates high appearance, healing power and personalization into the product, while achieving multi-dimensional cross-border success, it shows a youthful and differentiated product power based on scientific and technological innovation, and creates an ideal living space with both emotional temperature and high-tech texture for young people.
Haier Smart Home is fully empowered, and Leader refrigerator creates a high quality-to-price ratio
Of course, Leader keeps the pulse of young people, which is inseparable from Haier Smart Home's multi-dimensional efforts to forge comprehensive strength.
In terms of resources, Haier Smart Home relies on the global "10+N" R&D and innovation system and eight design centers, which can quickly mobilize global resources to support the R&D and innovation of Leader refrigerators, and accurately match products and services for Generation Z.
At the transformation level, through the full-process digital transformation, Haier Smart Home has improved the response speed and service quality from various links such as digital R&D and design, logistics and service process reengineering, and interconnected factories, and truly realized the connection between supply and demand and zero distance with young users. All these can support Leader refrigerator to provide young users with high-quality-to-price products with diverse functions and full of appearance.
AWE2024 is a window, the Leader refrigerator that plays with young people reproduces various space scenes of youth, and dialogues with consumers with fashionable and high-tech products, showing the new vitality of the Leader refrigerator from the inside out, as well as the infinite possibilities for future development.