Audi A7L rushed to the hot list: no one can resist the temptation of a 100,000 price cut made in Germany!

Zhiyi Auto/Xiaofan

When it comes to Audi cars, the first thing that comes to mind must be the Audi A6L. The Audi A7L, as a blockbuster model of SAIC Audi, is not as good as the Audi A6L in terms of market reputation and influence. However, in December last year and January this year, it can be said that the Audi A7L was the strongest two months, and it was not inferior to the Audi A6L in terms of market popularity and sales performance.

After all, the cumulative sales of Audi A7L in 2023 will be 20,239 units, and in December last year, it was 6,281 units in a single month, an increase of more than 121% compared with November, and once became the fourth hot-selling model after Audi A6L, Q5L, and A4L, making Audi A7L a "dark horse" in the first-line luxury car market.

In the face of the 30-500,000 luxury car camp of the same level, although the monthly sales of about 6,000 vehicles are data, it does not represent anything. However, as a model that has been introduced to the domestic market for less than 10 years, it is not easy to achieve such impressive results without the blessing of the brand's halo and without too many enthusiastic fans.

You must know that after the introduction of Audi A7L into the domestic market, it has experienced several price cuts, once the price was as high as about 100,000 yuan, and its landing price was less than 400,000 yuan. Even so, the Audi A7L only sold 289 new cars in February last year, and the overall sales performance was also embarrassing in the face of Cadillac CT6, Lexus ES, Jaguar XFL and other models of the same class. Moreover, with the arrival of the Spring Festival holiday, SAIC Audi has given a number of preferential policies, and SAIC Audi has also internally predicted that the sales of Audi A7L in December are expected to exceed 4,000 units. But judging from the actual sales data, the Audi A7L is also "resurrected" and achieved a milestone victory.

In fact, Audi A7L, as the leading model of SAIC Audi, has a more individualized and fashionable appearance compared with models of the same level, with a fastback body shape, coupled with the design of large-size wheels, the overall feeling is also more sporty. At the same time, the length, width and height of Audi A7L are 5076x1908x1429mm, and the wheelbase is 3026mm.

Moreover, the power aspect must be the most concerned place for everyone. The new model is offered with a 2.0T engine and a 3.0T engine + 48V mild hybrid system assembly, of which the 2.0T version has a maximum power of 245 horsepower and a 0-100 acceleration time of 7.5 seconds, while the 3.0T version has a maximum power of 340 horsepower and a 000 acceleration time of only 5.6 seconds. At the same time, thanks to the blessing of the timely four-wheel drive system, the new car has a sensitive starting response, and even the middle and rear sections can maintain a relatively abundant power performance.

Looking at SAIC Audi's annual sales performance in 2023, SAIC Audi's annual sales volume will be 30,007 units, a year-on-year increase of 377.8%. Among them, 20,239 units were units of the Audi A7L, 5,207 units of the Audi Q5 e-tron, and 4,561 units of the Audi Q6. For the success of the A7L, first of all, it is inseparable from good product strength, coupled with precise marketing strategies, which also better make consumers full of trust and recognition for Audi A7L.

In the face of the current fierce competition in the automobile market, it is not easy for the Audi A7L to achieve the current results. In the face of the rest of the first-line luxury cars, the Audi A7L has only entered the domestic market for less than 3 years. In the future, we have reason to believe that the Audi A7L can uphold the consistent "high quality, high service" concept of the SAIC Audi brand and continue to provide consumers with better car services. What do you think about this? Welcome to leave a message below to discuss.

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