The price of the rim is reduced for 24 hours: BYD Wuling starts, electricity is cheaper than oil, and the joint venture car has no power to parry
In 2024, the price war for the rim will be even more fierce.
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In just 24 hours, 4 Chinese new energy vehicle companies overturned the table of joint ventures!
Che Dongxi reported on February 20 that at 9 o'clock yesterday morning, the BYD Qin PLUS Glory Edition and the Destroyer 05 Glory Edition were officially launched, directly sniping at the joint venture car in the same market at a price of 79,800 yuan.
▲BYD Qin PLUS Glory Edition and Destroyer 05 Glory Edition were launched
As soon as the news came out, it brought a lot of shock to the industry.
Despite this, Wuling, Chang'an Qiyuan, and Nezha responded quickly and joined the first large-scale price reduction campaign after the Lunar New Year.
The first to reflect was SAIC-GM-Wuling, deputy general manager of SAIC-GM-Wuling brand division Zhou Yu directly said: "One word, with!", the price of Wuling Starlight 150km advanced plug-in hybrid sedan was reduced to 99,800 yuan, and before that, the price of the car was 105,800 yuan, equivalent to an official drop of 6,000 yuan.
▲Zhou Yu, deputy general manager of SAIC-GM-Wuling Brand Division, issued a follow-up on the price reduction
Interestingly, after Wuling's official announcement to follow up on BYD's price cut, Zhou Yu posted four pieces of content in a row, which sublimated the price war to the height of "everyone is responsible".
▲ Zhou Yu issued four evaluations in a row about the price war
As soon as the news comes out, can other car companies still sit still?
At around 6 o'clock in the afternoon of the same day, Nezha Automobile officially announced: the highest drop of 22,000 yuan in the whole system, and Nezha also became the most ruthless car company in the official drop of the day with a discount of 22,000 yuan, further bringing the price war to a climax.
▲Nezha Automobile officially announced a price reduction for the whole series
The price war is still spreading, and a poster picture of Changan Qiyuan A05 \ Q05 two models starting at 73,900 yuan has quickly flowed out on the Internet, but Changan Automobile has not made an official announcement for a long time.
▲It is rumored that the price of two models of Changan Qiyuan has been reduced (source network)
Approaching 8:30 p.m. on the same day, Changan Automobile suddenly announced that Changan Qiyuan A05 had a time limit of 78,900 yuan. This price is 5,000 yuan more expensive than the previous online circulation, but it is also 11,000 yuan cheaper than the official guide price. As for the Qiyuan Q05, an authorized dealership of Changan Automobile told Che Dongxi that the price of the model has not been given yet.
▲Changan Automobile officially announced a price cut
Even at half past 11 o'clock in the middle of the night, Leap also made a move, although it did not directly announce the price reduction news, but for Leap, which is known as the "price butcher" in the industry, it seems that it is also brewing a price reduction move.
▲The official announcement of Leapmotor
After the resumption of work after the holiday in 2024, the car circle has a magical start, and people can't help but sigh, where is this lifting the table, there is not even the floor left!
It can be said that in the past 24 hours, China's household car market ushered in a milestone day, and within 9 hours, four new energy vehicle companies have spread the news of price reductions for family cars.
▲Within 9 hours, 3 Chinese new energy vehicle companies officially announced a big price cut
Compared with last year's opening of the era of "the same price of oil and electricity", this year BYD took the lead in opening the era of "electricity is lower than oil" to further capture the joint venture fuel vehicle market, and a number of independent car companies also quickly followed up with price reductions, and domestic new energy accelerated to the joint venture hinterland.
▲Summary of price reductions of major new energy models after the Lunar New Year
Benefits of this article: As soon as work resumes in 2024, the price war of the rim will start. Share the report "The competition in the car market is intensifying, and the price war will continue", and the dialog box replies to [Che Dongxi 0596] to download the report.
01.
The new energy sedan car plays the vanguard
The price war started first
What is the concept of BYD's 79,800?
Some netizens commented sharply, that is, 10 Apple 15 are side-by-side on the ground, can drive, run, and charge, what kind of bicycle do you want?
It is worth mentioning that after the official launch of the Qin PLUS Glory Edition, the DM-i model entered the 70,000 range for the first time, and the EV model entered the 100,000 range.
▲秦PLUS DM-i荣耀版
In less than 6 hours, Wuling Starlight followed up the price war and officially released the Wuling Starlight 150 advanced version of the glory price of 99,800 yuan, pulling the price of the ultra-long pure electric plug-in hybrid model into the 90,000-level mark!
▲Wuling Xingguang
However, the difference is that BYD has achieved price reduction by releasing new cars, and Wuling has directly given low prices to existing models.
There are also media in the industry pointed out that the sales of the 150km version of Wuling Starlight's price reduction accounted for 83%. In this regard, Wuling's official reply that "small rolls are not counted", also aroused the curiosity of onlookers, speculating that Wuling may have a big move next.
▲Wuling Motors' official reply
Then, at about 18 o'clock in the afternoon of the same day, Nezha Automobile officially announced a big price cut, and gave discounts to Nezha S, AYA, and GT, and Nezha X even dropped 22,000 yuan by direct drop, and added an Air version of the model, which lowered the price to the range of 100,000 yuan.
▲哪吒X
Approaching half past eight in the evening, Chang'an Enterprise also officially announced that it gave a preferential range of 11,000 yuan to Chang'an Qiyuan A05.
According to domestic media reports, BYD Denza N7 recently ushered in a New Year price reduction discount, with a maximum discount of 65,000 yuan, further enhancing the cost performance of Denza models.
On the second day of resumption of work, the rim was very lively. But as early as the Spring Festival holiday, a number of Chinese car companies ignited a price war.
On the fourth day of the Lunar New Year, Deep Blue Automobile officially announced that its SUV model Deep Blue S7 will reduce the price by 10,000 yuan, and Deep Blue can be regarded as the car company that started to reduce prices earlier after the Lunar New Year.
▲Deep Blue Auto officially announced a price cut
On the sixth day of the Lunar New Year, Wuling also gave a preferential range of 5000~8000 yuan for the 333km and 410km endurance versions of Wuling Binguo, with a starting price of 68,800 yuan.
A number of price reduction wars fully illustrate the strong determination of China's independent car companies to reduce prices, and the price war after the Lunar New Year has started for the first time.
02.
The death knell of low-cost oil trucks sounded
The basic market of the joint venture is facing collapse
On the second day of resumption of work, the lively start of the car circle also aroused heated discussions among many netizens. Some netizens commented on the listing of the BYD Qin PLUS Glory Edition: "The joint venture car will drop by 30,000 today, 50,000 tomorrow, and then you have to sleep peacefully." Look at the four realms, and the Qin soldiers are coming."
▲Netizens commented on BYD's new car
In other words, the Qin PLUS Glory Edition model is BYD's trump card army that has declared a full-scale war on fuel vehicles, and BYD is trying to break the pricing system of traditional fuel vehicles by virtue of "electricity is lower than oil".
At the same time, there are three Chinese car companies to join the battle, domestic new energy to accelerate the charge to the hinterland of joint venture fuel vehicles, and the survival of joint venture cars is undoubtedly difficult.
According to the statistics of the car owner's home, from January 2023 to January this year, China's new energy self-owned brand models basically dominated the top 10 in China's household car sales list. The first place is Qin PLUS, Dolphin, Seagull, Hongguang MINIEV, Han, AION S These models are also listed.
▲ From January 2023 to January this year, the sales ranking of family cars
However, by January this year, the top two models in sales of family sedans no longer have the presence of Chinese new energy brands, and have been replaced by two joint venture brands, Lavida and Sylphy. Therefore, in order to further occupy the market, domestic new energy has sounded the charge.
▲ In January this year, the sales ranking of family cars
Although the share of independent brands in the top 10 of the family car list was higher than that of joint venture brands throughout last year, the joint venture brands represented by Sylphy, Corolla and Lei Ling still occupied a considerable share of the domestic A-class sedan market, but with the expansion of the price reduction momentum of the family car market, European cars such as Volkswagen in the north and south, and Japanese cars such as Toyota and Honda may be affected.
It is clear that the death knell of cheap fuel vehicles has sounded, and the last foundation of the joint venture brand may be dismantled.
It is also worth noting that the pressure of price cuts at the beginning of the Lunar New Year in 2024 is not only passed on to the side of foreign car companies, but also the life of new power car companies focusing on cost performance may be more difficult.
03.
Conclusion: Domestic new energy to mainstream fuel vehicles
Make a final charge
Last year, BYD opened the first year of the same price of gasoline and electricity with a series of champion models. And this year has just come to the second day of resumption of work, BYD directly enlarged the move, opening the first year of "electricity is lower than oil", which caught the industry off guard. Even the popularity of the ideal MEGA preview on the day was overwhelmed by BYD's chain storm.
It is clear that under the leadership of BYD, Wuling, Nezha and Changan, there will be more joiners in the price war of new energy vehicle companies, and domestic new energy has launched a final charge for mainstream fuel vehicles.
In this case, how should the joint venture car companies that are "targeted" respond to it? We will continue to pay attention.