2023 China's Bluetooth speaker TOP8 released: Harman Kardon No. 1 Edifier Super JBL
Fast Technology reported on February 20 that according to the data reported by Lotu Technology (RUNTO), in 2023, the sales volume of China's Bluetooth speaker market will be 23.7 million units, a year-on-year increase of 1.9%. Among them, the online market sales were 21.09 million units, accounting for 89% of all channels
From 2014 to 2019, with the continuous maturity and penetration of Bluetooth technology, China's Bluetooth speaker market has maintained rapid growth.
Since 2020, the market has been affected by mature product technology, slow iteration and upgrading, the impact of smart speakers, and the impact of the epidemic, and sales have continued to decline by more than 10% in the three years to 2022.
2019-2023 China's Bluetooth speaker market sales and changes
The long-term characteristics of the brand pattern of China's Bluetooth speaker market are: international brands occupy the main position, and local brands are at a disadvantage.
According to the online monitoring data of Lotu Technology (RUNTO), in 2023, Harman's sales share will reach 13.6%, an increase of 1.4 percentage points over 2022, ranking first in the market. Harman Kardon mainly focuses on home-style desktop speakers and computer speakers, focusing on high-value, glass-based glass all kinds of crystal speakers are deeply loved by consumers.
Marshall, a former manufacturer of guitar and instrument speakers, moved to the civilian consumer speaker market in 2017 and quickly opened the market with its unique retro shape and excellent sound quality. In 2023, it will achieve a 10.7% online market share and maintain growth.
2022-2023 China's Bluetooth speaker online market by sales volume brand structure
Edifier (Edifier) will achieve growth in 2023 with its explosive new light-cooled energy speaker New-X and various computer speakers with RGB colored lights, surpassing JBL and ranking among the top three in the market, with a sales share of 10.3% in the online market, a year-on-year increase of 0.9 percentage points.
In addition, the Chinese brand Morrorart relied on the high-end art speaker R1 and the old lyrics speaker, mural speaker and the new time album of home desktop speakers to seize the mid-to-high-end market share, with the share of the online market reaching 3.7%, an increase of 0.7 percentage points from 2022.
In recent years, Elvis Presley's product innovation has been insufficient, the market form has been solidified, and the high-end process has also slowed down, and the market share has declined.