The sofa color TV is there!BMW 5 Series pushes the long axis version, with a giant screen!BBA is being led astray by the new forces?

Zhizhi Auto / Zhengqi

In recent years, various new forces have squeezed the market of second-tier luxury brands to the bottom. Now, BBA seems to be feeling some pressure to switch to electrification.

However, in addition to efforts in the direction of electrification, BBA is also constantly adjusting its strategy for the Chinese market. On the new generation of BMW 5 Series, you can see many new designs that cater to the needs of Chinese.

1. Widened and lengthened! The domestic BMW 5 Series is fatter than the overseas version

On January 2, the first batch of new models rolled off the assembly line at BMW Brilliance's Shenyang base. Compared with the previous generation of domestic BMW 5 Series, this generation of BMW 5 Series has further increased the size of the body.

Compared with the previous generation, the body of the new generation of domestic BMW 5 Series has been lengthened by 6.9 cm and widened by 3.2 cm. Compared with the overseas version of the BMW 5 Series, it is 11.5 cm longer and has an 11 cm longer wheelbase.

After being lengthened, the body of the new generation BMW 5 Series is 5175mm long, which is not only much longer than the 5092mm longer car of the newly replaced Mercedes-Benz E300L, but also more than 12 cm longer than the Audi A6L without a major facelift.

Lengthening and widening is undoubtedly a compromise made by BMW in order to cater to the Chinese love big cars. However, other than that, the BMW 5 Series seems to have made more compromises in other configurations for the Chinese market.

2. The world's only large color TV 5 series, BMW also learns new forces

As the brand that attaches the most importance to handling and driving feeling in BBA, BMW has always had unique advantages in power and chassis tuning. The same 2.0T engine as its predecessor can output a maximum power of 190 kW and 400 Nm of torque. Compared to the previous generation BMW 5 Series, the power of 180 kW and the torque of 350 Nm are significantly improved.

In addition, in terms of appearance, this generation of BMW 5 Series is also more sporty. The sharp headlights on the front face and the slightly coupe-style "quasi-fastback" design both highlight the dynamic shape of its body.

And the biggest internal change of the BMW 5 Series this time is undoubtedly the various screens installed. The front row is equipped with a 12.3-inch LCD instrument cluster and a 14.9-inch floating curved screen.

The rear row is equipped with an 8K floating giant screen, with a size of 31 inches. This configuration is exclusive to the Chinese market, and nine features such as the Chinese character "five" backrest logo on the front seats, the "5" character "five" logo on the C-pillar, and wireless charging for the front and rear seats are also specially launched for the Chinese market.

It seems that BMW is full of sincerity this time, and is targeting China's new forces everywhere and launching similar configurations with them. However, BMW's learning from the new forces is likely to bring some damage to its brand image.

3. Lengthen and lose the nature of sports, please the Chinese market or Chengdong Shi Yifeng

There is a saying that has been circulating for a long time in the automotive circle: "BMW's soul is in the 3 Series". In fact, this is to say that only a car with a short body and excellent handling like the Three Series can show the soul of BMW's focus on driving control.

However, when it came to China, BMW lengthened most of its models in order to cater to the Chinese market. Therefore, many people think that the BMW 3 Series with a standard shaft is the 3 Series with a soul.

Most of the owners who have driven a BMW can understand what is the driving soul of the BMW brand. Thanks to the excellent tuning of the engine, transmission and chassis by BMW engineers, BMW owners have the confidence to overtake, change lanes and turn corners at high speeds while driving.

But this kind of driving pleasure with a larger body is often like Monkey King with a tight spell, always unable to exert all his strength, and it is difficult to be handy in driving due to a larger body.

The BMW 5 Series is obviously going farther and farther on the road of lengthening and widening, and the interior design is even more "hard" and intelligent. As a result, the BMW 5 Series, which has a huge body and a "new force" interior, is likely to gradually lose its BMW characteristics in terms of appearance and driving feeling, and even gradually lose the driving control pedigree that BMW is proud of. And the single-motor BMW i5 may also be difficult to compete with various new dual-motor power, cost-effective monsters at the same price.

Write at the end

The new generation of the BMW 5 Series may make many car buyers who pursue large space and comfort shine. But for car owners who love BMW's driving control genes, they may regret that it seems that BMW is going further and further on the road of lengthening and widening.

BMW is likely to cut the standard M model in the future, and the driving soul of China's BMW may gradually disappear in the future.

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