At 8 p.m. Beijing time on February 9 (Chinese New Year's Eve), China Central Radio and Television's "2024 Spring Festival Gala" met with global audiences as scheduled. The main station gave full play to the advantages of all-media and multilingual integrated communication, and presented an audio-visual feast of Chinese culture to the world. As of 13 o'clock on February 10, the overseas communication effect of the Spring Festival Gala related reports of the main station has achieved a comprehensive breakthrough, and all communication data have reached a record high.
Overseas views - The multilingual Spring Festival Gala report of the main station has been viewed overseas more than 695 million times, and the video has been viewed 250 million times.
Number of landed media - the main station linked more than 2,300 media from 200 countries and regions around the world to conduct simultaneous live broadcast and coverage of the Spring Festival Gala.
Number of large screens - 3,285 public large screens in 49 countries and 90 cities around the world are broadcast live and promote the Spring Festival Gala of the main station.
The number of interactive participations - the Spring Festival Gala Year of the Dragon Theme Dance Challenge attracted the enthusiastic participation of netizens from 68 countries and regions, and the number of global views exceeded 589 million. The number of live broadcasts on CCTV's overseas social platforms was 79.3 million, an increase of 53.21% over last year.
Global linkage Overseas mainstream media widely broadcast and reprint
Since February 5, CNN has continued to promote the Spring Festival Gala through CNN's North American local channels, international North American channels, international Europe/Middle East/Africa channels, international Asia-Pacific channels and streaming media platforms, covering more than 580 million users worldwide. Television viewers from the United Kingdom, Australia, and other countries said that the Spring Festival Gala was filled with a joyful atmosphere, and it felt very good! It was like a mirror, reflecting China's vitality and profound cultural heritage.
For the first time, the Spring Festival Gala of the main station was jointly broadcast live on Russian TV and its new media platforms. VK, the largest social media in the Russian-speaking region with the largest number of active users, broadcast the Spring Festival Gala live on its new media client, with more than 2.6 million viewers.
For the ninth year in a row, Niconico, Japan's largest video website, broadcast the Spring Festival Gala live through simultaneous interpretation in Japanese, with more than 105,000 online viewers in real time.
Italian national television broadcast the promotional video of the Spring Festival Gala of the main station for the first time. Italy's Alma TV and Syrian national television broadcast the Spring Festival Gala live for the third consecutive year.
As of February 10th, the videos related to the Spring Festival Gala of the Year of the Dragon carefully compiled by the International Video News Agency have been published by BBC, CNBC, American Television Nationwide, ODK Media in the United States, Telemundo, the second largest Spanish-language television network in the United States, France 24, Canada's largest commercial television network CTV, Italian Radio and Television, Russian Channel One, All Russian State Television and Broadcasting Company, Spanish Television Channel 6, Indian All India Television, Qatar Television, Vietnam National Television, 193 television stations and new media platforms in 70 countries and regions, including South Korea's Arirang TV, Indonesia's Meidu TV, Brazil's Flag Bearer TV, Venezuela South's TV, Honduras National TV, South Africa's Durban TV, Moroccan TV, Australian Broadcasting Corporation, and Nauru's National TV, broadcast and reported 599 times, covering 25% more countries and regions than the same period last year.
Cooperative communication, multilingual all-media matrix, accurate delivery
CGTN has released two special articles, "The Spring Festival Gala of the Main Station Meets the Audience's Expectations with Many New Ideas" and "Spring Festival Event: From National Celebration to Record-Breaking Travel", interpreting the highlights of the Spring Festival Gala from an international perspective and conveying the festive and peaceful atmosphere of Chinese New Year culture. As soon as the feature was released, it was reprinted by more than 1,200 overseas mainstream media from more than 20 countries and regions such as the United States, the United Kingdom, and Canada.
Through 68 language communication platforms, the main station quickly compiled and broadcast a multilingual special article ""People's Spring Festival Gala" Welcomes the New Year of the Dragon with a Global Audience", focusing on promoting "New Year's Gift", "Unique Face", "Health to Order", "Eternal Poems" and other wonderful programs of the Spring Festival Gala with strong Chinese characteristics, including dance, acrobatics, martial arts, opera, etc., highlighting the unique charm of traditional Chinese culture. The related reports have been featured by Yahoo Finance, NBC, Market Watch, Seeking Alpha, Yahoo, Globe and Mail, Canadian Insider, Italian National Radio and Television, ADN Kronos, Finland's Helsinki Times, Spain's Europa Press, Yahoo Japan, Daily News, Brazil's 247 News Network, Pernambuco's Daily, Poland's Tribune, Pace News Network, Osijek Network, Happy TV Network, Adriatic TV Network, Bulgaria "24 Hours" Network, Observation Network, Montenegro Mediabiro Video Agency, South Korea's JoongAng Ilbo, India's AsiaNews Agency, New Directions Network, Turkey's Fuar News Network, Malaysia's Malaysia-China Perspective Network, Philippine CNTV Facebook, Cambodia's Asian Hot News Network, Cambodia-China Journalists Association Network, Sri Lanka lankaplusnews, Thai-Chinese News Network, Myanmar Opinion Leaders, India Business Today India, Pakistan Daily Gulf News, Iranian Economist Network, Afghanistan Mingyue TV Official Website, Bangladesh Today Radio, Mongolia Mongoltur News Network, Nepal Metropolis Online Network, Sri Lanka Headline News Network, Nigeria "Leaders Daily" and other overseas mainstream media widely broadcast and reprinted.
Through live broadcasts, interviews, signed articles, customized reports, etc., the multilingual reporters of the main station promoted the Spring Festival Gala on the Spanish National Radio and Television, Serbian National Television, Kazakhstan Atameken Television, Uzbekistan National Television and Broadcasting Corporation, Tajikistan National Television Jahonamo, Kyrgyzstan National Public Television, Turkmenistan National Television and other overseas mainstream media, and shared the joyful, auspicious and joyful Chinese New Year flavor with the global audience.
Innovation and integration, multi-dimensional and diverse, in-depth reach
For the third consecutive year, CGTN, English, Spanish, French, Arabic and Russian platforms launched a 5-hour global live broadcast special program "2024 Super Night Watch Spring Festival Gala" on Chinese New Year's Eve. CGTN hosts, multilingual Internet celebrity anchors accompanied by live broadcasts of the Spring Festival Gala, comprehensively use new technologies such as naked-eye 3D and XR virtual reality, set up interesting links such as cultural relics anthropomorphic Hanfu show, foreigners' "novelty" combinations and cross talk, and skillfully connect with the Spring Festival Gala program to innovate the international expression of traditional culture.
CCTV Chinese International Asia, Europe, American Channels, Chinese Global Broadcasting Frequency, Voice of the South China Sea live broadcast the Spring Festival Gala of the main station, and at the same time linked with 31 overseas platforms such as American Disc Network Company, MetaX TV smart TV system, North American iTalkBB Chinese TV, North American Charm China IPTV, New York China Broadcasting Network AM1240, Canada Rogers Cable, Malaysia Astro Satellite TV, South Africa DSTV and other 31 overseas platforms to broadcast live video and audio on the Spring Festival Gala, covering more than 150 million users worldwide. Chinese International Channel also launched a six-hour live special program "Legendary Chinese Festival Spring Festival" on the afternoon of Chinese New Year's Eve, which was simultaneously broadcast live through overseas social platform accounts, arousing strong resonance and warm interaction among overseas Chinese.
The main station launched the Year of the Dragon Theme Dance Challenge on social platforms at home and abroad, with more than 589 million views worldwide and more than 200 million topics on the TikTok platform. In the interactive song "Share" in the Spring Festival Gala program, global netizens danced together on the screen, and the transnational media integration activities of the main station were co-created with the Spring Festival Gala program for the first time. The event invited Princess Norodom Jenna, a member of the Cambodian royal family, Liliav Cherashnia, a young singer from St. Petersburg, Russia, Giovanni Molaido, a host of Pavia TV in Milan, Italy, Sathakun Tantawiva, news anchor of Thai National Television, Long Zilan, a singer from Macao Special Administrative Region of China, and many netizens from 68 countries and regions including the United States, Germany, South Africa, Sri Lanka, Malaysia, Tajikistan, and Nauru to participate enthusiastically.
The main station quickly compiled and produced the condensed version of the Spring Festival Gala of the Year of the Dragon in 11 languages, including English, Spanish, French, Arabic, and Russian, and customized commentary subtitles for overseas audiences to interpret the essence of traditional Chinese culture contained in the Spring Festival Gala. Since the beginning of the Lunar New Year, the program has been broadcast to 139 overseas mainstream media in 54 countries and regions, including the All-Russian Radio and Television Culture Channel, Kazakhstan's Atameken TV, Turkey's Elephant TV, Indonesia's National Radio, Philippine METV, Brazil's CBMIDIA, Mexico's TV 6, Colombian National Television, Ecuadorian National Television, Tanzania Channel 10, etc.
The beautiful "Overseas Thousand Screens" shines gorgeously in the Spring Festival Gala
3,285 public large screens in 49 countries and 90 cities on all continents of the world broadcast live and promoted the Spring Festival Gala of the main station. The Dubai Mall in the United Arab Emirates, Mandela Square in South Africa, the Canal Center in Cape Town, the bustling business district of Nairobi in Kenya, the Oriental Industrial Park in Ethiopia, Kigali, the capital of Rwanda, and Dar es Salaam, the capital of Tanzania, broadcast the Spring Festival Gala live on many overseas landmarks to share the joy and joy of the Chinese New Year with the world.
The New Year light show lights up the world's tallest building, the Burj Khalifa in Dubai, the "Wheel of Dreams" Ferris wheel in the United States, the tallest building in Africa, the landmark tower of the central business district of Egypt's new administrative capital, the Nairobi Global Trade Center, one of the tallest buildings in East Africa, the ruins of Cartago, a landmark building in Costa Rica, and the National Railway Company Building, a landmark building in Kazakhstan.
Enthusiastic praise Overseas people from all walks of life praised the Spring Festival Gala of the main station, demonstrating the self-confidence of Chinese culture
Overseas Chinese praised the Spring Festival Gala as their indispensable "Chinese New Year's Eve dinner" and has become a beautiful business card for the world to understand Chinese culture. Netizens from many countries have praised the amazing stage design, novel and wonderful technical application and wonderful program content of the Spring Festival Gala.
Wu Hao, President of the Russian Overseas Chinese Youth Federation and Principal of the Russian Chinese International School, said that for Chinese people around the world, watching the Spring Festival Gala is a New Year's custom, which is the belief of Chinese and a love for family, life and relatives. In the Spring Festival Gala of the main station, you can clearly feel the confidence, belief and belief of the Chinese.
Huang Ying, president of the Association for the Promotion of Peaceful Reunification of China in Côte d'Ivoire, said that the Spring Festival Gala held by the main station every year is a warm moment for our wanderers to reunite with their families and hearts with their mothers of the motherland. At the beginning of the party, the gongs and drums were noisy, the ribbons were fluttering, the festive Chinese red, and the dragon totem that belonged to China moved the hearts of our overseas travelers instantly, I love you China.
Li Guixiong, vice chairman of the Thai Chinese Chamber of Commerce, said that the Spring Festival Gala embodies the development achievements of the motherland in all aspects, and I hope that our children and grandchildren can feel the breadth and profundity of Chinese culture and the strength of the motherland by watching the Spring Festival Gala. A prosperous motherland is the greatest happiness for our overseas Chinese.
Sri Lankan Chinese writer Yang Shiyuan said that the Spring Festival Gala has already become the most anticipated cultural feast for overseas Chinese during the Spring Festival, and it is also an important moment to share the joyful and festive atmosphere and feel the colorful Chinese culture.
French netizen Lo Zucc commented: "It's unbelievable! The performances on stage, the lighting props, and the dances, but what I like the most is the traditional costumes of the actors and the colorful colors. ”
Italian netizen Pier Luigi Belvedere left a message: "The content of your Spring Festival Gala is too exciting. ”
波兰网友Andrzej Niedzielski留言:"太美了,中国文化博大精深、魅力无穷!"
Nigerian netizen Rislanu Limanchi left a message: "Happy Spring Festival! The program broadcast by the main station is quite exciting, it must have been carefully prepared, and the party is particularly good!"
East African netizen Tomas Wanjala commented: "The Chinese New Year provides an opportunity for people all over the world to learn about Chinese culture. I am very fond of traditional Chinese dances. ”