Mazda figured it out, the first-class sports SUV became the "price butcher", and 170,000 was reduced to 120,000, which was on fire!
In the minds of many people, the Mazda car brand has a high technical content, and has always adhered to the concept of pure oil vehicles, attracting a certain number of consumers, but the sales are not very good, so it is relatively sluggish.
Recently, Mazda has a new model sales by leaps and bounds, monthly sales are close to 4,000 units, which is also one of the few models under Mazda that has seen a significant increase, the monthly sales of this new car in the middle of last year are seven or eight hundred, this model is Mazda CX-5.
The average price of the Mazda CX-5 was originally around 170,000 yuan, but now the price of the new car has dropped significantly, with the manufacturer's guide price of 125,800-210,800 yuan, and the entry-level price is about 125,000 yuan. What's more, although the entry-level model is cheap, the configuration and powertrain are not weak.
The power system is a 2.0L + 6-speed automatic manual transmission used in the low- and medium-spec models. For many consumers, this power system is the best choice, not only low fuel consumption, low failure rate, but also very sufficient power during daily driving. In addition, the high-end powertrain is equipped with a 2.5-liter automatic manual transmission with six speeds. There are not many consumers who buy this power system, although the power is strong, but the fuel consumption is much higher. The fuel consumption of this 2.5L powertrain is close to 11L per 100 kilometers, which is obviously unacceptable as a compact SUV.
The exterior styling design, the Mazda CX-5 adopts the familiar family design, Mazda's traditional Mimi eye shape, and the whole system is matched with LED high and low beam headlights and LED daytime running lights. From the side and tail, the Mazda CX-5 takes the sporty route, the body is too short, the length, width and height are 4575/1842/1685mm, and the wheelbase is 2700mm. From the body data, we can clearly find that the sense of space in the car is not friendly, so consumers with large family populations will skip this new car directly.
The interior design also has a strong oil car gene, after all, this is a pure oil model, the central control part is matched with a 10.25-inch floating LCD screen, and the built-in Mazda vehicle intelligent networking. In addition, the trip computer adopts a three-barrel instrument panel design, coupled with a leather steering wheel and imitation leather seats, and consumers who buy Mazda like this primitive mechanical feeling.
Although the intelligent driver assistance system has been added to the 23 models, it is not mainstream because of the higher price. As for the configuration, such as one-button start and electronic parking brake, these are almost standard for all models. One thing to say, as a transportation car, Mazda CX-5 is still more suitable.
Judging from the current trend, the monthly sales of the Mazda CX-5 are approaching 4,000 units, which is indeed one of the few new cars in Mazda's brand, but it has achieved competitiveness on the basis of a significant reduction in price. In the future, if this Mazda CX-5 does not keep pace with the times and is upgraded, consumers will also have aesthetic fatigue for a long time.