BYD's sales at the beginning of the year are not as good as Geely Automobile, what is the reason?

Recently, major automakers have released product sales data for January 2024. Have you noticed? BYD's sales have doubled Geely Automobile's surpass, and specific sales data show that BYD's total sales in January 2024 will be 201493 units, and Geely's total sales will be 213487 units. Many people are thinking, "Why is this happening?", and we will analyze it in this article.

Geely camp

According to the sales data issued by Geely Automobile, the total sales volume of the Geely camp in January 2024 exceeded 213,000 yuan, of which 65,826 new energy sales and 172774 Geely brand sales, of which 19,223 were sold in the Galaxy series, 20,722 in the Geometry series, and 47,458 in the China Star series. The sales volume of the Lynk & Co brand was 28,176 units, the sales volume of the Zeekr brand was 12,537 units, and finally the overseas export sales of Geely in January were 26,262 units.

BYD camp

According to the sales data given by BYD, BYD's total sales in January were 201493 vehicles, of which the total sales of Dynasty + Ocean were 185096, Denza sales were 9,068 vehicles, Yangwang was 1,652 vehicles, Formula Leopard was 5,203 vehicles, and overseas export sales were 36,174 vehicles.

Sales data analysis:

From the end of 2023, we have seen that Geely Automobile and BYD Auto have some deviations in the positioning of new cars on the market, Geely Automobile has updated the Xingrui L and Xingyue L under China Star, and also brought Galaxy E8, Lynk & Co 08 EM-P and Zeekrypton 007. ZEEKR 007 is not actually counted in the sales volume, although the new car has been launched, but the delivery will be calculated from January 1, 2024, and the data will not be known until February.

From the point of view of product price, Geely Xingrui L is sold at 126,700 yuan, Galaxy E8 is sold at 175,800 yuan, and Lynk & Co 08 EM-P is sold at 208,800 yuan, which basically covers the budget range of 100,000-200,000 yuan for consumers to buy a car, and consumers have a wider range of choices, which is one of the important reasons why Geely's sales in January surpassed BYD. In contrast, BYD in the second half of 2023 will bring Song L, Formula Leopard Leopard 5, Yangwang U8 and other models, in terms of price, Song L price starts at 189,800 yuan, and if you want Yunlin-C, you have to buy the top configuration, and the price of the top configuration will be 249,800 yuan, Leopard 5 is 289,800 yuan, and Yangwang U8 has reached 1.098 million yuanModels with electric motors as the drive source continue to dominate sales.

At the same time, in order to ensure the competitiveness of products in the price range of 10-200,000 yuan, BYD also carried out a mid-term facelift on the old model to further reduce the price threshold, and the beginning of the period did see results, but with the launch of new competing products, the technical gap was pulled in, and the purchase idea of "buying new and not buying old" led to a large number of consumers holding on to BYD's new products and even turning their heads to buy competing products.

Epilogue:

Although BYD's sales volume at the beginning of the year is not as good as Geely Automobile, there is no need to worry, BYD will have more new products in the middle and low price range in 2024, and comprehensively update the old products in the family. Similarly, Geely Automobile will also expand its family lineup, including the new MPV we saw earlier, the LEVC L380. At the beginning of the year, Geely Automobile's sales answer sheet made the group full of confidence, and BYD's senior management just smiled heartily, so that we can see later.