Wang Ziru planned "My mother is Dong Mingzhu"?

The New Year is coming soon, and Gree has contributed a lot of fun to everyone.

Among them, the most out of the circle has to be the blockbuster "My mother is Dong Mingzhu!"

This stalk, which has amazed countless netizens, comes from a music allegro program called "Big "Grid" Bureau New Charm "Force" at the Gree Annual Conference.

The employee praised Dong Mingzhu and the company, in order to increase the comedy effect, the original words were originally "My mother likes Dong Mingzhu the most", and deliberately missaid: "My mother is Dong Mingzhu......"

In fact, it was a burden designed in advance, but I didn't expect it to evolve into a new joke on the entire Internet because the language was too flattering.

What's even more dramatic is that there are rumors that this show was planned by Wang Ziru.

Originally, this sentence was ridiculous at most 100, but if it was really planned by Wang Ziru, the ridiculous level would be +10,000.

Because Wang Zi was crazy about filming Dong Mingzhu's sycophants in a talk show before, he was on several hot searches.

For example, he feels that even if he doesn't do anything, it is a very happy thing to just watch Miss Dong have a meeting every day.

Although Wang Ziru's image of "Gree's first sycophant" has been confirmed, Lao Hu still wants to refute the rumors.

This program was not arranged by him, he is the chief director of the event planning of Gree's annual meeting, and not every program and every sentence must be reviewed in place.

It stands to reason that it's just a language program, why can it cause a large area of ridicule?

It may be because contemporary young people are very averse to engaging in personality cults.

Previously, Jin Xing once connotated Gree in the show, and even the employee's mobile phone boot screen was Miss Dong.

And this show is completely to curry favor with the leader and blow Dong Mingzhu into the sky. The program also said that "Mr. Dong's popularity is very good, and outstanding women are representatives." Vigorous and resolute work, leading Gree Electric to create brilliance. ”

The camera cuts to Dong Mingzhu, I don't know if she is embarrassed to listen to it, anyway, she is smiling from ear to ear.

Therefore, all kinds of critical voices followed. Some people feel that this kind of naked flattery makes people feel uncomfortable, and they feel that Dong Mingzhu has been completely lost in this kind of "compliment".

However, some people think that it is harmless, when a "Ma Dad" was called so close, how could it be replaced by "Dong Mama"?

This matter, Lao Hu thinks it is a double win, you see that there is traffic, and Dong Mingzhu likes it.

In fact, everyone found that there was no Wang Ziru for so many years, and every once in a while, there would be a relatively hot topic about him.

You see, from the debate match between him and Luo Yonghao at the beginning, to the later when he evaluated the Samsung folding screen mobile phone, Awesome was out of the circle, to joining Gree and stirring up a little scandal with Dong Mingzhu, and then to a show with Dong Mingzhu some time ago, crazy sycophants were also on the hot search, and the recent annual meeting of Gree was on the hot search again.

You said how could Dong Mingzhu not like Wang Ziru, you see that not only is the sycophant shot good, but the key is that people are really capable, powerful, and able to do some things.

Dong Mingzhu needs to be exposed, Gree needs to be exposed, I think this should be the reason why Dong Mingzhu likes to recruit some Internet celebrities to the company, this is all free traffic.

In fact, I still know a lot about his old fox, and I have been watching his videos since the days of Youku.

Later, Lao Hu himself began to do self-media and became a peer with him, it seems that it was in 2019, and they Zealer still wanted to sign Lao Hu, but I didn't agree.

I said yes at the time, and I probably wouldn't be where I am today.

And I also bought the content of his 199 yuan club that charged, to be honest, it was cut leeks, I probably watched one or two videos in total.

As far as that content is concerned, how to say it, it may not be as high-quality as the content of Classmate He and Film and Television Hurricane that you see now.

It's pure leeks.

But at that time, because we were peers, we wanted to see what kind of paid content he was doing, and he still collected the fee for an evaluation? So he was cut off because of curiosity, because his project was unfinished, and the promised update was not completed.

But to be honest, we put aside his character and some controversies about him, this person's ability is still really strong.

For example, when he started his business, he was Zealer, and he was able to be the first in evaluating self-media. Now that he is qualified, he also makes some big news from time to time, and he has such a good relationship with Dong Mingzhu, and he is so good at sycophancy, it is simply the ceiling of the worker.

During this time, in addition to the uproar of the "recognizing mother" incident, there was also a climax in this annual meeting, that is, Dong Mingzhu announced on the spot that he would take out an extra 200 million yuan to give employees a year-end bonus.

You must know that this year's recession is endless, and everyone is tightening their belts and living hard.

Gree waved his hand, and the year-end bonus was issued as if he didn't want money, how many people were crazy with envy?

It seems that Gree really made money last year, Dong Mingzhu said at the annual meeting that in 2023, Gree Electric Appliances has achieved the best performance since its establishment 33 years ago, and it is expected to achieve a net profit of 27 billion yuan to 29.3 billion yuan.

The company made money, and the employees followed suit. In addition to material encouragement, Dong Mingzhu has also repeatedly emphasized that "employees should work with dignity".

Ideological consciousness is far ahead, and the pattern opens up at once. After the annual meeting, the share price of Gree Electric rose by more than 4.16%, and the market value re-approached 200 billion yuan.

Originally, this was a good thing, but the style of painting in the comment area changed abruptly. Gree's wind review did not reverse because of this, but fell into a new round of negative turmoil.

Because some netizens analyzed, the 200 million year-end bonus is not money, but the company's unsalable products.

Some people familiar with the matter even revealed that it was issued in the form of "points".

And it can only be used to subscribe to the company's products, and the "internal price" is much higher than the market price, such as more than 1,000 refrigerators sold for 4,000.

Even if the company's products are unsalable, you can't cheat your own employees like this.

What's even more outrageous is that it is rumored that if you leave your job during this period, you will have to return the gifts you sent before.

After some "popular science" in the comment area, Gree's 200 million year-end award has changed from a publicity hot search to a "black hot search".

Gree Public Relations hurriedly remedied the situation, modified the hot search entry, and changed it to #Dong Mingzhu announced that he would issue an additional 200 million year-end bonuses#.

Seeing that the rumors were becoming more and more uncontrollable, Gree issued another statement to refute the rumors.

It said that the new year-end bonus of 200 million yuan has nothing to do with the free work mobile phone, and the middle and senior leaders are not in the list of bonuses, and the increased part is mainly to take care of the employees on the production line.

I have to admit that last year's Gree popularity was really high.

From Wang Ziru's "watching President Dong hold a meeting is a kind of happiness", to Dong Mingzhu's repeated and repeated public bombardment of Meng Yutong...... Gree's wave of operation, we are getting more and more ignorant.

Knowing that everyone is disgusted with flattering leaders, they just do it in private, and they still sing it at the annual meeting. And this is a global live broadcast, with a cumulative number of views on the whole platform reaching 540 million people, is it because I am afraid that others will not know their corporate culture?

Now it is on the hot search for three days, and most of them are not because of products and performance, and those who don't know think that Gree is an entertainment brokerage company.

If this continues, good things will become bad things, and bad things may be even worse.

Resources:

Beijing Business Daily, Top Advertising, Vista See the World

Editor: Cha Cha