Cultivate a positive, healthy, uplifting and benevolent online culture

Culture is the soul of a country and a nation. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to network security and informatization, emphasizing the need to "cultivate a positive, healthy, upward and benevolent Internet culture, build a good network ecology, give full play to the role of the Internet in guiding public opinion and reflecting public opinion, and create a clean and upright cyberspace for the majority of netizens, especially young people". With the vigorous development and popularization of the new generation of information technology, the mainland's network culture has developed rapidly, and its impact on the spiritual and cultural life of the people has become increasingly prominent. Cultivating a positive, healthy, upward and benevolent network culture has become an inevitable requirement for satisfying the growing spiritual and cultural needs of the people and promoting the prosperity and development of culture.

Cyberspace is the common spiritual home of hundreds of millions of people. According to the data, as of June 2023, the number of Internet users in mainland China has reached 1.079 billion, and the Internet penetration rate has reached 76.4%. In the world of the Internet, everyone can interact with other people through various online platforms, express opinions, share knowledge, and share experiences. It can be said that it is the joint participation and construction of hundreds of millions of people that has made cyberspace a spiritual home with extensive influence and social value, enriched the spiritual life of the majority of netizens, and imperceptibly affected people's moral concepts, cultural literacy and value pursuit. It should be noted that due to the openness and virtuality of the Internet, cyberspace has become a platform for the confrontation of various ideologies and cultures, where rational expression and emotional catharsis coexist, and real information and rumors are mixed. We must attach great importance to the construction of cyber culture, strengthen the governance of cyberspace in accordance with the law, and ensure that cyberspace becomes a positive, healthy, upward and benevolent spiritual home.

Persist in upholding integrity and innovation, and strengthen the construction of online cultural positions and content. It is necessary to adhere to the guidance of Xi Jinping's cultural thought and build an online cultural front. Xi Jinping Cultural Thought has enriched and developed Marxist cultural theory, and provided a powerful ideological weapon and scientific action guide for doing a good job in publicizing ideological and cultural work in the new era and new journey and undertaking new cultural missions. It is necessary to profoundly grasp the great significance, rich connotation and practical requirements of Xi Jinping Cultural Thought, grasp the correct direction of the construction of the online cultural front, continuously improve political judgment, political comprehension, and political execution, and occupy the network position with scientific theories, advanced culture, and mainstream values. It is necessary to vigorously carry forward the core socialist values, sing the main theme of ideological and cultural propaganda, consolidate and strengthen the mainstream ideology and public opinion in the new era, and firmly grasp the initiative in the construction of the network cultural front. It is necessary to focus on the development of a national, scientific, and popular socialist culture that is oriented to modernization, the world, and the future, and to strengthen the construction of network cultural content. Accelerate the digital transformation of excellent traditional Chinese culture, realize the wide dissemination of excellent traditional Chinese culture on the Internet, and promote the creative transformation and innovative development of excellent traditional Chinese culture. Actively promote the online dissemination of revolutionary culture and advanced socialist culture, show the unique charm of revolutionary culture and advanced socialist culture through text, pictures, animations and other forms, continuously enhance their attractiveness and appeal, and guide the broad masses of the people to enhance their cultural consciousness and strengthen their cultural self-confidence.

Innovate ways and means to enhance the dissemination and influence of online culture. The first is to use digital technology to improve the attractiveness of online culture. Digital technology can help break through traditional forms of cultural expression and communication, promote the emergence of more novel and interesting cultural products, extend the space for cultural innovation and development, and make cultural dissemination more convenient. For example, cultural products with a high degree of interactivity and participation can be designed through virtual exhibition halls, interactive storytelling, online games, etc., to create an "immersive" and "interactive" cultural experience space. The second is to increase the production and supply of high-quality online cultural products. It is necessary to adhere to the people-centered creative orientation, go deep into reality and life, draw wisdom from the excellent traditional Chinese culture and the great practice of the people, draw nourishment from the rich and colorful real life, strive to create and produce more excellent network cultural products that integrate ideology, artistry, and ornamentation, and launch more excellent works that enhance the spiritual strength of the people. At the same time, it is necessary to speed up the construction of digital infrastructure, improve the inclusiveness and convenience of the supply of online cultural services, and better meet the growing spiritual and cultural needs of the people. The third is to enhance the ability of international communication of network culture. Internet culture is an effective platform to promote cultural exchanges between China and foreign countries, and it is also an important carrier to enhance the country's image and enhance the country's soft power. It is necessary to find out the commonality between Chinese culture and world culture, solve the problems of "what to speak" and "how to speak", strive to create new concepts, new categories and new expressions that integrate China and foreign countries, accelerate the construction of Chinese discourse and Chinese narrative system, comprehensively improve the efficiency of international communication, tell Chinese stories and disseminate Chinese voices.

Continuously improve the network culture governance system and create a clear cyberspace. It is necessary to make efforts to establish and improve laws and regulations, strengthen network supervision, promote industry self-discipline, strengthen education and training, and establish emergency response mechanisms, and establish a sound network culture governance system, so as to provide a strong guarantee for the healthy development of network culture. The first is to take the initiative to adapt to the practical requirements of the rapid development of network technology, proceed from the characteristics of network culture, establish and improve relevant legal systems, clarify the corresponding norms and standards of network culture, and make the governance of network culture have laws to follow. At the same time, it is necessary to strengthen the enforcement of laws and regulations, ensure the effectiveness and authority of the governance of network culture, and maintain order and security in cyberspace. The second is to strengthen supervision and control of online culture, establish and improve the censorship system of online culture, strictly control the content of online culture, and prevent the spread and spread of negative information. The third is to promote industry self-discipline, consolidate platform responsibilities, guide and encourage enterprises to actively assume social responsibilities and cultural missions, set social examples, earnestly perform their duties, build the first line of defense for network security, find problems at the first time, and deal with them in accordance with laws and regulations. Fourth, improve the digital literacy of the whole people and enhance the public's ability to identify and judge online information. The public is the main participant in the construction of the network cultural front, and their quality and ability directly affect the quality and effect of the construction of the network culture. It is necessary to pay attention to cultivating the public's ability to think scientifically, improve their ability to understand problems, analyze problems, and distinguish between right and wrong, enhance their ability to defend themselves, and gather forces for good. Fifth, strengthen early warning and response to cyber cultural security incidents, establish and improve emergency response mechanisms, and respond to and handle possible cyber cultural security incidents in a timely manner, so as to protect the public interest and national security.

Source: Hebei Daily client