Wary! The pitfalls behind the pins
Conference marketing, as the name suggests, is conference marketing, which mainly refers to the sales method of selling products by looking for specific customers and selling products in the form of family services and product briefings. At present, with the improvement of living standards, people, especially the elderly, pay more and more attention to the importance of health, and various health products have sprung up on the market like mushrooms after a rain, which is dazzling, and the situation of selling health products through sales is not uncommon. However, the effectiveness of these products is often questionable, and even the quality cannot be guaranteed, and many elderly people are trapped in it because they are greedy for cheap or believe in the so-called effectiveness, and in the end they not only lose money, but also their health is not guaranteed.
In recent years, the market in the name of health will continue to increase, according to the investigation of the Jiangle County Market Supervision and Administration Bureau, most of them have the following characteristics:
Inducement of benefits. In the process of sales, merchants often induce them by distributing small gifts such as eggs to the elderly or free experiences. At the sales site, lottery activities are often held to attract people's attention. In a meeting of the Jiangle County Market Supervision and Administration Bureau, many types of gifts such as "National Gift Famous Porcelain", "Blue and White National Porcelain", "High-end Vacuum Quilt", "Smart Watch" and so on were seized at the scene. The high-priced gifts in the mouths of these merchants are actually low-priced, and even some of them are "three-no" products. Elderly people often fall into the trap of merchants step by step because of the lure of these giveaways.
False propaganda. Formal health care products have the effect of national approval, but any health care products only play a role in health care and auxiliary treatment, and can never replace formal treatment. However, in order to achieve the purpose of sales, some businesses often take advantage of the psychology of the elderly to attach importance to health, and exaggerate the health care function of the product in the publicity under the pretext of free experience or inviting so-called experts to provide free consultation on the spot. These products are often packaged as a "magic weapon" that cures all diseases in the mouth of merchants. In some illegal sales, some merchants even claim that worldwide medical problems such as hepatitis B, diabetes, high blood pressure, and cancer can be cured by taking health care products or through physiotherapy equipment. In a case where the "laser therapy device" was sold, the product, which was labeled as a home appliance, clearly described its therapeutic efficacy in an advertisement printed by the merchant.
Sold at a high price. In order to obtain illegal benefits, merchants through a series of pre-paving through profit inducement, false publicity, free experience, playing family cards, etc., the ultimate purpose is to sell their products. Merchants often under the banner of imports, patents, and high-tech will only have hundreds or even dozens of goods through packaging into thousands or even tens of thousands of goods, but many elderly people often do not understand the truth, in order to obtain the so-called health, at any cost to buy related goods and be deceived. Among the consumer complaints received by the Jiangle County Market Supervision and Administration Bureau, relevant cases emerge one after another. A certain merchant sold health wine, which cost only a few dozen yuan, to two or three hundred yuan in the name of health care. In a physiotherapy case, the physiotherapy bed, which originally only had a massage effect, was carefully packaged by the merchant and turned into a high-end health care treatment instrument priced at more than 19,000 yuan in a blink of an eye at the sales site.
Xiaobian hereby reminds consumers: health everyone yearns, but do not fall into the trap of illegal sales because of the blind pursuit of health, when choosing health care products, do not be misled by the exaggerated propaganda of the merchants, and do not be tempted by the small favors of the merchants, do not believe that health care products have the effect of curing all diseases, once the disease should go to the hospital in time. At the same time, children should also communicate more with the elderly, and build a firewall with family affection and love.
If it is found that the merchant is carrying out illegal sales and other violations of laws and regulations, you can call the hotline 12345 and 12315 in time to complain and report to the local market supervision department.
Source: County Market Supervision and Administration Bureau Editor: Zhang Jingning Preliminary review: Yu Chengyao Review: Xiao Guoping Final review: Xiao Jiuhui Business cooperation, news clues, and crackdown on fake news Reporting: 0598-2322923 Submission email: [email protected]
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