Lincoln recalled some domestically produced Navigator models in the domestic auto market, bringing the number to 9,397 units. According to data from the official website of the State Administration for Market Regulation, the models recalled by Mercedes-Benz are mainly some models produced between September 4, 2022 and August 2, 2023.
Lincoln Navigator
As for the reason for the recall, it is due to manufacturing reasons, the electronic parking brake motor of the vehicle involved may have been short-circuited.
In this case, the electronic parking brake of the vehicle involved cannot be activated or disarmed, thus causing a safety hazard to the user.
In view of this, Lincoln has decided to recall this part of the model through the brand's authorized dealers. After the recall, Lincoln will replace the electronic parking brake motor for the vehicle involved, thereby eliminating the safety hazard for users.
Lincoln Navigator
It should be pointed out that Cheyu World has always believed that recall, as an effective measure to solve the problem, has been recognized by the Chinese people.
Moreover, to a certain extent, the recall reflects the sense of responsibility of the car companies involved and their responsible attitude towards users, which is worthy of recognition.
In my opinion, car companies that voluntarily recall their models with potential safety hazards are more trustworthy than some car companies that shirk their responsibilities.
However, Lincoln's recall is not a voluntary recall. According to the official website of the State Administration for Market Regulation, Lincoln's recall was carried out after the State Administration for Market Regulation initiated a defect investigation.
Lincoln Navigator
In other words, the recall of Lincoln Navigator is due to the fact that the State Administration for Market Regulation launched a defect investigation. As a result of this investigation, Lincoln issued a recall.
Therefore, for Lincoln's recall, I don't think it reflects too much of its sense of social responsibility. To a certain extent, it shows the importance of supervision by relevant departments.
Here, we hope that brands such as Lincoln can proactively recall and solve problems for their problematic models if necessary.
Lincoln Navigator
After all, today's Chinese people's consumption concept is becoming more and more mature, and they are paying more and more attention to the reputation and brand image of enterprises; It can be said that it is a matter of time before car companies with a sense of responsibility are abandoned by users.
Unfortunately, in today's Chinese auto market, there are still some car companies, especially some domestic independent brand car companies, in the face of the problems of their models, not only do not take the initiative to solve them for users, but instead take the way of deleting posts, shirking responsibility and even suing car owners, which is really "uplifting".
I think there should be no doubt that these car companies have been eaten up by the market. On the contrary, if the car company adopts the attitude of active recall, then it will enhance the brand image of the brand that has the courage to take responsibility and responsibility.
Lincoln Navigator
As far as the Lincoln Navigator is concerned, if it adopts a voluntary recall this time, it will obviously demonstrate its sense of brand responsibility.
Unfortunately, if Lincoln recalled, it was not a voluntary recall, but was carried out when the State Administration for Market Regulation initiated a defect investigation.
For the Lincoln Navigator and even the Lincoln brand, it can be said that "disaster is not alone". You must know that in the current Chinese auto market, Lincoln's sales performance is not outstanding.
Lincoln Navigator
Among the many models, the current sales performance of the domestically produced Lincoln Navigator is not outstanding, but it has also become Lincoln's sales leader in recent months.
At one time, the monthly retail sales of the domestic Lincoln Navigator in the domestic auto market were close to 10,000 units. This is a very rare achievement.
Unfortunately, this momentum has not been declining consistently. After entering 2024, the monthly retail sales of the domestically produced Lincoln Navigator fell for two consecutive months.
Lincoln Navigator
As a result, by March 2024, the monthly retail sales of the domestically produced Lincoln Navigator will be as low as 1,225 units. In March 2024, its sales rebounded, but it did not return to the sales level of nearly 10,000 units per month.
According to industry comprehensive sales data, in March 2024, the monthly retail sales of Lincoln Navigator will be 2,006 units.
Obviously, compared with the previous "strong performance", the sales performance of the Lincoln Navigator can be said to be quite inferior.
In this case, due to the investigation by the State Administration for Market Regulation, the Lincoln Navigator has been recalled in the domestic car market, isn't this "worse"?
Lincoln Navigator
Here, we hope that in the future, in the face of similar problems, Lincoln will take the initiative to carry out a recall, rather than a recall because it is under investigation.
Finally, the model sales data involved in this article comes from the comprehensive industry sales data released by third-party platforms. According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
This article declares:
This article is the original article of the Cheyu World Operation Department, the total No. 11042, some of the pictures are from the Internet, and the data and related materials marked with the source are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.