On May 11, Changan Ford announced a recall of some Edge L models in China. However, this recall was not a voluntary recall, but was carried out when the State Administration for Market Regulation initiated a defect investigation. In other words, Changan Ford's recall was carried out because it was affected by a defect investigation.
Edge L
Due to the impact of the defect investigation initiated by the State Administration for Market Regulation, Changan Ford decided to recall the vehicles involved through authorized dealers, with the data reaching 14,883 units.
After the recall, Changan Ford will replace the electronic parking brake motors for these models free of charge to ensure the safety of users.
The vehicles subject to this recall are mainly some Edge L vehicles manufactured between August 1, 2022 and August 2, 2023.
Edge L
As for the reason for the recall, the electronic parking brake motor may have a short circuit due to manufacturing reasons in some models.
In this case, the electronic parking brake of the vehicle involved will not be activated or disengaged, thus bringing safety hazards to the relevant users.
As a blockbuster model launched by Changan Ford, the current monthly sales performance of Ruijie L in the domestic auto market can hardly be called "hot sales".
However, among the models in the same class, the performance of the Edge L is also remarkable. According to the industry's comprehensive sales data, the monthly retail sales of Ruijie L in the domestic auto market can mostly remain above 2,000 units.
Edge L
In some months, the monthly retail sales of this model can even exceed 3,000 units. It should be said that for Changan Ford, the performance of the Edge L is still good.
After entering 2024, judging from the sales performance from January to March, Ruijie L can only be said to be "mediocre".
According to the industry's comprehensive sales data, in January 2024, the monthly retail sales of Ruijie L will be 2,755 units. Compared to the previous month, sales volume was lower.
Edge L
In February 2024, the monthly retail sales of Edge L continued to decline to 1,231 units. However, it should be pointed out that due to the influence of multiple factors, the sales of domestic car companies or models in February mostly showed a sharp downward trend.
Therefore, from this perspective, in February 2024, it is understandable that the monthly retail sales of the Long Ford Edge L will decline.
In March 2024, the monthly retail sales of Edge L rebounded. According to the industry's comprehensive sales data, in March 2024, the monthly retail sales of Edge L will be 2,033 units.
Edge L
From January to March 2024, the cumulative retail sales of the Ford Edge L were 6,019 units, and the average monthly retail sales were about 2,006 units.
Obviously, in terms of sales scale, in the first quarter of 2024, the average monthly retail sales of Edge L can still stabilize above 2000, which is in line with its normalized sales level.
However, there is no obvious breakthrough. However, it should be pointed out that after entering 2024, the competition in the domestic auto market is obviously more intense.
Edge L
On the one hand, the rapid rise of domestic new energy vehicles, the market penetration rate continues to increase, and now it is a fierce impact on the traditional fuel vehicle market.
On the other hand, in order to compete for the stock market, the traditional fuel vehicle market has made greater concessions in terms of price and other aspects, making the competition more fierce.
In this case, it is obvious that the Ford Edge L will not be able to "survive the competition" and may be under greater market competition pressure.
In this case, due to the impact of the defect investigation, Changan Ford recalled more than 14,000 Ruijie L units in the domestic auto market.
Whether this will have an impact on the image and sales of the Edge L is a question worth considering. After all, voluntary recall shows the sense of responsibility of car companies to a large extent, and it is a market behavior worthy of affirmation.
Edge L
I have always believed that car companies that carry out voluntary recalls are more trustworthy than car companies that shirk and avoid problems. However, unfortunately, the recall of Ford Edge L is not an active recall, but a "passive" recall because it was affected by the defect investigation.
Of course, it is worth noting that some car companies in the domestic auto market have also carried out "passive recalls" in the domestic auto market because they have "been investigated for defects", such as FAW Audi.
Of course, whether this will have an impact on the end market sales of Edge L, we still let the market give an answer.
Edge L
Finally, the model sales data involved in this article comes from the comprehensive industry sales data released by third-party platforms. According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
This article declares:
This article is the original article of the Cheyu World Operation Department, the total No. 11043, some of the pictures are from the Internet, and the data and related materials from the marked sources are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.