On the evening of February 2, director Zhang Yimou, a leading figure in the Chinese film industry, entered the public eye in an unexpected way - he visited Dong Yuhui's live broadcast room to promote his latest film work.
This move not only attracted widespread attention, but also set off a deep reflection on the combination of new media and traditional cultural industries.
Zhang Yimou, a well-known name both inside and outside the film field, has won many international awards for his works and won numerous honors for Chinese films.
However, in the face of the emerging field of live streaming, he showed a keen interest and a certain curiosity. He believes that live streaming is not only a platform to display products, but also a new stage full of creativity and interaction. His arrival has undoubtedly added a lot of cultural weight to the live broadcast room.
In order to ensure the success of this live broadcast, Yu Minhong also deliberately appeared in the live broadcast room.
As a well-known figure in the education industry, Yu Minhong's joining is undoubtedly a huge support for Dong Yuhui and a tribute to Zhang Yimou.
Their joint appearance makes this live broadcast not only an occasion for product promotion, but also a feast of cross-border exchanges.
Zhang Yimou has a clear understanding and positioning of his film career, but he has shown an attitude of learning and exploration towards the new thing of live broadcasting.
He even proposed that he hoped that Dong Yuhui and Yu Minhong could write their stories into scripts so that they could shoot them themselves, which is undoubtedly a very high evaluation of the two.
But when it comes to casting, Zhang Yimou appears to be a little cautious, and he did not immediately respond to Dong Yuhui's direct proposal, which also reflects his rigorous attitude towards artworks.
Zhang Yimou's discomfort in the live broadcast room may stem from his unfamiliarity with this environment full of screens and cameras.
Despite this, he spoke highly of Dong Yuhui's achievements, believing that the accumulation of knowledge and educational experience behind them were important factors in success.
Zhang Yimou believes that the reason why Dong Yuhui has been able to achieve success in the business world is because he has created a new business model without losing his true character as an educator in business activities.
This model is not only based on the current market hotspots, but more importantly, based on deep knowledge and cultural heritage.
Zhang Yimou's evaluation of Dong Yuhui is undoubtedly the best affirmation of the latter. The dialogue between them not only made many netizens feel enjoyable, but also invisibly showed the unique charm of successful people.
And Dong Yuhui, a native of Shaanxi, although he did not directly obtain Zhang Yimou's role commitment, his straightforwardness and self-confidence also added a lot of color to the live broadcast.
Zhang Yimou's appearance this time is not only to promote the film, but also a collision and integration of culture and new media.
His participation not only allows people to see Zhang Yimou, who is willing to accept new things and continue to explore, but also allows us to see how traditional culture and modern technology can be perfectly combined to create new value and meaning.
If the story of Dong Yuhui and New Oriental is put on the screen, who will Zhang Yimou choose to play the leading role? This may be a question that people look forward to.
This live broadcast has undoubtedly become a cultural phenomenon worth recording, which not only shows personal charm, but also a deep reflection on innovation and inheritance.