January 29th
China Economic Net "Rational China, People First."
@中国式现代化" column launched
"Why can Shaxian snacks lead the coquettish?"
Focus on reporting that Shaxian County insists on cultivating a "snack industry",
Realize the prosperity of one industry and the prosperity of all industries,
Depict a clear context of high-quality development.
subsequently
China.com, International.com,
China Daily Chinese Network, China Youth Network,
China Taiwan Network, Guangming Network, CCTV Network, etc
More than 80 mainstream media websites and clients
have been reprinted and published,
Attract widespread attention!
Come and take a look!
↓↓↓
China.com
International Online
China Daily Chinese Network
China Youth Network
China Taiwan Net
Bright Net
CNR
Overseas network
Northeast News Network
Qilu Net
Guangxi News Network
Mass News Network
Anhui Net
Yunnan Net
Sichuan Online
Southeast Net
The full text is below
——
【Lixiang China, People First@Chinese-Style Modernization】Why can Shaxian snacks lead the way?
Flat pork, mixed noodles, steamed dumplings, stewed pot soup...... A seemingly ordinary snack has made Shaxian famous all over the world. From small workshops to large factories, from basket sales to chain operations, Shaxian people have traveled from south to north, and Shaxian snacks have become an enriching industry and a characteristic industry, which has now been fissioned into a 10 billion industry. Recently, the "Lixiang China, People First @ Chinese-style Modernization" network theme publicity and research interview group walked into Yubang Village, Xiamao Town, Shaxian District, Sanming City, Fujian Province to find out.
On the snack street of "Seeking Roots and Chasing Taste" in Yubang Village, the wife of Yu Hechuan, the inheritor of the hand-beaten flat meat technique, is wrapping flat meat. (China Economic Net reporter Wu Xiaojuan/photo)
Inheritance is orderly, and it is intensively cultivated in a small workshop
Shaxian snacks have a long history, which is the product of the combination of the food culture of the Central Plains, the food customs of Fujian and Vietnam, and the rich local products. Yubang Village is the birthplace of Shaxian snacks, in the eighties of the last century, Yubang Village people took the lead in going out of the mountain gate and bringing Shaxian snacks to all parts of the country, so Yubang Village is also known as "the first village of Shaxian snacks".
Yu Hechuan, a 72-year-old villager from Yubang Village, is the inheritor of the hand-made flat meat technique, and he has been running Shaxian snacks for nearly 50 years. In the early years, he and his wife traveled north and south, going to Fuzhou, Quanzhou, Tianjin, Hefei and other places to run snack bars. In 2019, he returned to Yubang Village and sold handmade flat meat, jade cakes and other snacks on the "Roots-Seeking Taste" snack street in front of his home. "By running a snack bar, I married a daughter-in-law to my two sons, and now my two sons and daughters-in-law are also running Shaxian snacks in other places. "Yu and legend.
Indeed, Yu Hechuan's business is very good, and during the reporter's interview, some old customers were full of praise for his hand-beaten flat meat. What is unique about hand-beaten flat meat? The key is that the filling is very particular, and it is beaten with a wooden mallet. "To make a piece of pork hind leg into a meat filling, you need to beat it at least 2,000 times. The texture of the hand-beaten flat meat is very firm, and the bite is crunchy, only we have it, you must try it. Local villagers strongly recommended it to reporters.
Yubang Village is not large, with a total of more than 1,200 people, and there are seven or eight hundred people who operate snacks in Shaxian County. "One building in the village, one suite in the city" is almost a true portrayal of every household in Yubang Village. The villagers, who have become rich through snacks, have a strong desire to build a beautiful countryside.
Su Qiren, the first secretary of Yubang Village, introduced that in recent years, the village party branch has led the villagers to improve the appearance of the village, including making the "spider web" "stealth", improving sewage treatment facilities, etc., and cooperating with a third-party organization to operate the "Snack Secretary" Douyin account, so that more people can understand Shaxian snacks, understand Yubang Village, and then come to Yubang Village.
"In the past two years, the village has changed a lot, the environment has improved, and there are more tourists who come on holidays, and I can earn about 50,000 or 60,000 yuan a year. Yu Hechuan said with a smile.
The slogan of "Shaxian Snacks Leading the Coquettish" at the entrance of Yubang Village (China Economic Net reporter Wu Xiaojuan/photo)
Transformation and upgrading to adapt to the new needs of the market
"Thousands of hammers and hundreds of fights are more tenacious" is the trick of Shaxian people to make flat meat filling, and it is also the "magic weapon" of Shaxian snacks to constantly break the circle.
Shaxian snack owners make and sell freshly to ensure that diners can eat authentic food. However, this also brings some problems, such as inconsistent product standards and insufficient production capacity. "Mom-and-pop shop owners get up early and stay up late, work long hours, work under high pressure, and are prone to occupational diseases. Sun Wei, deputy secretary of the Party Committee of Xiamao Town, said frankly. So, in the face of the ever-changing catering market, how to improve the quality of the industry and reduce the burden on owners through transformation and upgrading?
In fact, as early as 1997, the then Shaxian County Party Committee was keenly aware of the development potential of Shaxian snacks, began to strengthen research and training, established the Shaxian Snack Office, and established the Shaxian Snack Industry Association to escort snack owners into the market. By 2016, Shaxian County has begun to grasp Shaxian snacks as an enriching industry, and guide Shaxian snacks to transform and upgrade in the direction of standardization, chaining, industrialization, internationalization, and digitalization.
In recent years, Shaxian County has insisted on cultivating a "snack industry", started the construction of a snack industrial park, built a standard system for the whole industry chain of Shaxian snacks, and established a tripartite coordination mechanism of "Shaxian Snack Industry Development Management Committee + Shaxian Snack Industry Association + Snack Cultural Tourism Group" to promote the corporatized operation, standardized implementation and chain operation of Shaxian snacks.
Chen Xiaolan, deputy director of the Shaxian District Snack Industry Development Management Committee, said that the snack industry is developing in the direction of "five modernizations", in fact, it is also to meet the needs of current consumption upgrading. After the unification of trademarks, clothing, and store decoration, the environment of the store is cleaner and tidier, and it also changes people's stereotype of "mom-and-pop shop" with low quality, which helps attract more customers. At present, Shaxian snacks have 4,456 chain stores across the country.
"The opening of chain stores, on the one hand, is to facilitate management, supervision, and promote the large-scale development of Shaxian snacks; on the other hand, if these stores are infringed, our Shaxian Snack Association and Shaxian Snack Group branches distributed all over the country will also actively assist in protecting their rights and be a good 'mother's family', so that our snack owners have no worries. Chen Xiaolan said.
It is understood that at present, relying on modern and innovative means, the production methods of Shaxian snacks "Four King Kongs" have been upgraded: flat meat can be automatically beaten by machines, automatic noodle machine is used for mixing noodles, steamed dumplings are uniformly produced and distributed by the central kitchen, and stewed pot soup can be made with semi-finished materials, and the production cost is greatly reduced.
After the transformation and upgrading, Shaxian snacks have been "fragrant" overseas. It is understood that Shaxian snacks have covered 66 countries and regions, with an annual turnover of more than 50 billion yuan, and initially formed an industrial cluster including raw material production, logistics and distribution, catering services, cultural tourism and health care, etc., driving the employment of more than 300,000 people.
The sculpture in Yubang Village shows the earliest people in Shaxian County to go out to set up a stall and start a business. (China Economic Net reporter Wang Yan/photo)
Develop together and embark on the road to prosperity together
One industry is prosperous and all industries are prosperous. Today's Shaxian snacks are not only an independent catering industry, but also integrated into the daily life of the people of Shaxian County, depicting a clear context of Shaxian County's high-quality development.
At present, Yubang Village is vigorously excavating the brand advantages of "Shaxian Snack First Village", highlighting industrial integration, extending to build a characteristic planting base of Shaxian snack raw materials, and enhancing the added benefits of the snack industry. "At present, most of the people in Yubang Village go out to run Shaxian snacks, and those who stay in Yubang Village basically have jobs to do, such as working in homestays, with an income of about 2,000 yuan a month. Su Qiren introduced.
It is understood that from 2020 to 2022, the annual financial income of Yubang Village will increase from 178,000 yuan to 673,000 yuan, and the annual per capita disposable income of farmers will increase from 23,500 yuan to 30,000 yuan. After Yubang Village became rich, it also led to the development of surrounding villages.
Sun Wei introduced that in November 2021, Shaxian District carried out cross-village joint construction between the party branch of Yubang Village and the party branches of 5 villages including Songlin, Ruyuan and Changfu and the party branches of 2 non-public enterprises in Hongyuan and Yixin, and established the party committee of Yubang area to achieve "group development". In 2022, the cumulative operating income of Lianjian Village will reach 2.04 million yuan.
There is a saying among the people of Shaxian County, "Flat meat is brick, noodles are steel, and high-rise buildings in Shaxian County have been built." "Nowadays, the diversified business formats formed around snacks have brought a huge flow of people, logistics, information and capital, and built a solid foundation for the development of Shaxian County. (China Economic Net reporter Wu Xiaojuan, Nian Wei, Wang Yan)
Source: Comprehensive collation of Sanming Financial Media Center
New Media Editor: Cao Ke