As a new energy vehicle brand that has always focused on creating a vibrant, distinctive personality and leading technology for young users, Shenlan Auto has always been following the footsteps of young people.
On January 27th, the "Glory Deep Blue Peak Night - King of Glory Animation Peak Showdown" named by Deep Blue Automobile officially opened in Chengdu Happy Valley, and there were two star players on the scene, He Hongshan and Lin Mo led the team to participate in the competition, and staged a live game duel between professional players and dark blue car owners.
Deep Blue Automobile Linkage King Glory Animation took the lead in launching the first shot of marketing in the Chinese automobile market at the beginning of the year in the form of cross-border cooperation, and successfully "made the tide" out of the circle. Deep Blue Automobile seized the opportunity to exclusively title the animation "Glory of Kings: Chapter of Glory", not only because of the huge influence of IP, but also because the IP sticky fans of Glory of Kings and the core users aged 25-35 of Deep Blue Automobile are highly overlapped, so as to achieve accurate reach of brand marketing.
As esports becomes an official event at the Asian Games, this emerging model of the digital sports industry is gaining more attention. The state has also introduced relevant policies to promote the continuous development of the e-sports industry in a positive direction. As a "young" car company, Deep Blue Automobile is not limited to online linkage TVC, and the "Glory Deep Blue, Peak Night" proves the comprehensive layout of Deep Blue Automobile in cross-border cooperation, and the brand awareness will also be known by more people with this e-sports performance that has attracted the attention of tens of millions of fans.
Its first blockbuster model, Deep Blue SL03, after its successful launch on the market, quickly occupied the market share with a strong momentum, and achieved a good result of more than 10,000 deliveries in December of the same year, thus becoming the fastest brand in the domestic new energy field to achieve this milestone. With the explosion of the first product, Deep Blue Automobile has accelerated its product layout, and launched the second model, Deep Blue S7, in 2023, with orders and deliveries exceeding 10,000 within 40 days of product launch, galloping through the new energy vehicle market with a "explosive" trend.
Inside Deep Blue Automobile, there is also a group of league lovers who love kings. Not only do they strive for excellence in their work, but they also show a god-level demeanor in the game world. What's even more interesting is that the king's team also has owners of dark blue SL03 and S7. They enjoy the fun and passionate experience of driving a dark blue car, and this kind of young and young double-line rush is the perfect fusion pursued by deep blue cars.
It is worth mentioning that the dark blue SL03 and dark blue S7 wear "new clothes" in the New Year - "Glory of Kings: Chapter of Glory Broken Moon" hero Li Bai's co-branded car coat, and the dark blue SL03 and dark blue S7 that unlock the "new skin" have become the focus of the audience.
Kanche Says:
As a new energy star brand, Shenlan Automobile's models are characterized by high-end intelligence, which are popular among young user groups. At the scene, Lin Mo and two dark blue star owners formed the "Lin Mo team" and He Hongshan and the dark blue star owners formed a strong confrontation with the "He Hongshan team", showing the changing life of the vibrant young group of dark blue car owners.