The live broadcast of celebrities and Internet celebrities overturned with goods, and it was difficult for merchants to protect their rights, and the police intervened in the investigation
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With the rise of online live streaming, live streaming has become a new type of e-commerce model. Many merchants have taken a fancy to the potential of live streaming and have signed live streaming agreements with delivery companies, hoping to increase product sales with the help of celebrities and Internet celebrities. However, recently, there has been an incident of tens of millions of Internet celebrities and celebrities jointly live streaming with goods and overturning, which has attracted widespread attention.
It is understood that this live broadcast was originally scheduled to be held on January 16, hosted by Qin Jinjin, an Internet celebrity with tens of millions of fans, and invited stars Yang Zi and Huang Shengyi as guests to help. Before the live broadcast, the merchants had high hopes for this live broadcast with goods, signed live broadcast agreements with the goods company, and paid a high pit fee.
However, the situation on the day of the live broadcast was a big surprise. According to merchants, their products only appeared in the live broadcast room for a few minutes, and there was very little volume. What made the merchants even more angry was that Yang Zi and Huang Shengyi helped as guests, but they did not promote their products too much in the live broadcast room. Merchants have said that they have spent a lot of time and money to prepare for this live broadcast to bring goods, but the result is very little, and some merchants have not even earned back the capital.
In this live broadcast turmoil, the most hit is Ms. Wang, the person in charge of the bacon brand in Guiyang City, Guizhou Province. In order to participate in this live broadcast, she prepared bacon products worth 1.7 million yuan and paid a pit fee of 100,000 yuan. However, on the day of the live broadcast, her products only sold more than 100 yuan, which made her feel very desperate. She believes that the company with the goods has not fulfilled the agreement and is suspected of contract fraud, and has reported the case to the police.
In addition to Ms. Wang, many other businesses have also encountered similar difficulties. They came to the location of the delivery company to defend their rights, demanding that the delivery company refund and compensate for the losses in accordance with the contract. In the process of rights protection, merchants found that there were many problems in the delivery company, such as false publicity, failure to fulfill the agreement, etc. They said that when the company invited investment, it promised to give away live slice videos of celebrities and Internet celebrities, but in fact it did not materialize. At the same time, the delivery company did not fully understand and prepare the merchant's products before the live broadcast, resulting in poor live broadcast results.
In the face of the merchant's rights protection demands, the person in charge of the delivery company said that they admitted that the live broadcast effect was not good, but this was due to a variety of factors, such as insufficient traffic in the live broadcast room and the product itself was not attractive enough. They said they were actively dealing with the matter and had arranged remedial measures such as rebroadcasting for the merchants. However, the merchants are not buying this, they believe that the company is not sincere in solving the problem and is just passing the buck.
In this live broadcast turmoil, stars Yang Zi and Huang Shengyi were also involved. Merchants have said that they signed the live broadcast agreement for Yang Zi and Huang Shengyi, two stars. However, on the day of the live broadcast, Yang Zi and Huang Shengyi did not make too many promotions to the merchants' products in the live broadcast room. In this regard, Huang Shengyi's studio issued a statement saying that they have fully fulfilled the content of the contract, including the agreed live broadcast duration and 30 designated products that need to be promoted as guests. They said that they have urged relevant companies to strictly perform the contract with all merchants and brands, and deal with the aftermath in a timely and proper manner.
In addition, there are merchants who have found that the delivery company is fraudulent. Some merchants said that when they signed a live streaming agreement with a delivery company, they were told that they would give away live sliced videos of celebrities and Internet celebrities. However, after the live stream ends, the delivery company asks the merchant to pay an additional fee to get the videos. The merchants believe that the company has committed fraud and have complained to the relevant authorities.
In response to the live broadcast turmoil, the police have intervened in the investigation. A staff member of the Economic Investigation Detachment of the Minhang Branch of the Shanghai Municipal Public Security Bureau said that the matter is still under investigation. They will conduct a comprehensive investigation into the business behavior of the company with goods, and deal with suspected illegal and criminal acts in accordance with the law.
The live broadcast of the overturning incident with goods has aroused widespread concern in the society. Many netizens said that although live streaming is a new type of e-commerce model, there are also many problems and risks. They called on relevant departments to strengthen supervision, regulate the order of the live streaming market, and protect the legitimate rights and interests of merchants and consumers.
At the same time, this incident also sounded the alarm for merchants. When choosing companies and anchors with goods, merchants should be more cautious and rational, and don't blindly follow the trend. They should conduct a thorough investigation of the company's credibility and business status before considering cooperation.
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