The prosperity of the food delivery industry has brought convenience to the busy life, and the delicious food can be delivered to the door with one click. But few people know the pain and joy of the business behind it. The story behind every takeaway is full of bitterness and helplessness. Here's the personal experience of a Malatang stall owner, let's take a look:
Once, I also tasted the sweetness in the initial stage of the food delivery platform. The platform competes for the market and provides many discounts and subsidies for small businesses like us. At that time, the food delivery business seemed to open a door to wealth. However, as the platform's user base has gradually stabilized, subsidies have decreased, and commissions have increased, and our profits have shrunk.
Now, a Malatang set meal in my store is priced at 62 yuan on the takeaway platform. You might think it's a lot of money, but it's the lowest price I can afford. First of all, the high rent of the shop is a cost that has to be mentioned, and the monthly rent pressure is enough to overwhelm any restaurateur. Coupled with the 25% commission of the food delivery platform, all this makes the profit meager.
Not only that, but the cost of delivery is also a significant expense. The cost of each Malatang packing box, plus the service fee of the delivery person, these seemingly small costs add up, but they are a lot of money. Even if you spend in my store, the price of this Malatang is about 40 yuan, but the price of takeaway must be higher, not only to cover the cost, but also to maintain the basic operation of our store.
The competition in the food delivery industry is fierce, and the living space of our small businesses is getting smaller and smaller. Every day, we are not only faced with expensive costs, but also with competitive pressure from all sides. When profits are eroded by margins and costs, we have to raise prices to find a chance to survive.
Maybe the price you see on the food delivery platform rises again and again, but behind it is the difficult choice of us small businesses. We understand consumer dissatisfaction with price increases, but we have no choice but to be caught between cost pressures and commission sharing.
I know that such a price may put some friends off, but if you know where every penny is going behind it, you may have more understanding and empathy for our difficult situation. In this competitive industry, it's not that we don't want to offer customers better prices, but we are really driven by costs.
When ordering takeout, have you noticed these changes? How do you think these takeaway businesses can make money? Are you willing to order 62 yuan a piece of Malatang? Welcome to communicate in the comment area!