How will Changan Automobile achieve a new leap forward?The 2024 Partner Conference will be announced soon
The past 2023 is a year of "torrent progress" for China's auto market, with China's automobile production and sales exceeding 30 million units, and China's automobile industry has entered a new stage. In 2024, the automotive market is still full of challenges and uncertainties, and it is expected to continue to maintain a steady and positive development trend.
As a typical representative of China's auto brands, Changan Automobile is an important growth force, and has made continuous big moves in the past year to help the high-quality growth of China's automobile. In the new year, Changan Automobile will release its "blockbuster move" at the beginning of the year, and will hold the 2024 Changan Automobile Global Partner Conference on January 16.
At present, whether it is the supplier partners, investors, or the media attending the meeting, they are speculating about the next move of Changan Automobile? Will Changan Automobile, which has been building cars for 40 years, embark on a new chapter of transformation in 2024? All the answers will be known on the 16th.
2023 is a big voice
New energy, fuel oil, and overseas three lines at the same time
According to Changan Automobile's sales report, in the tragic auto market in 2023, Changan Automobile has delivered a stable high-score answer sheet in both the fuel vehicle and electric vehicle markets.
In 2023, Changan Automobile will sell more than 2.55 million vehicles, including 1.59 million Chinese brand passenger cars, up 14.9% year-on-year, 1.38 million Gravity brand sales, 3.8% year-on-year growth, and 470,000 self-owned brand new energy vehicles, up 74.8% year-on-year, a record high. The fuel vehicle sector has maintained the benefit base, the profitability of new energy vehicles has been steadily improved, and the two tracks of oil and electricity have gone hand in hand to achieve a win-win situation.
Specifically, in the new energy vehicle sector, Changan Automobile has been steadily improving, rapidly improving its product matrix, leading the implementation of new technologies, and the three major intelligent electric brands are blooming across the board. Among them, AVATR delivered 6,106 units in December 2023, and AVATR 12, which has only been on the market for more than 1 month, delivered 2,004 units, entering the forefront of more than 300,000 pure electric cars, while AVATR 11 delivered 4,102 units, with positive month-on-month growth for 6 consecutive months, and the frequency of use of AVATAR's high-end intelligent driving function has steadily increased and is widely favored; Deep Blue Automobile will deliver a total of 136912 vehicles in 2023, and 18,338 units will be delivered in December 2023, and the delivery of Deep Blue SL03 has exceeded 100,000 units, leading a number of domestic new energy brandsThe cumulative sales volume of Changan Qiyuan exceeded 40,000 units, with 11,157 orders and 6,926 deliveries in December 2023.
In the traditional automobile sector, the "Tomorrow's Car" CS75 series will sell 250,000 units in 2023, maintaining one of the top two in the market segment, and the "National Sedan" Yidong series will sell more than 170,000 units in 2023, ranking one of the top in the market segment. Other popular models such as the CS55 series and UNI series have maintained a growth trend, further consolidating the market share of Changan Automobile's fuel vehicles.
In addition, the overseas sector has also become a noteworthy growth highlight in the overall report card. In 2023, the overseas sales of independent brands will exceed 230,000 units, a year-on-year increase of 39.2%, which will also hit a record high, and it has embarked on a high-quality overseas growth curve.
In addition to Changan's popular models exported overseas, the most eye-catching are the right-hand drive version of the Deep Blue Twin Star models DEEPAL S07 and DEEPAL L07 launched in Thailand. The two cars have not only been affirmed by the Deputy Prime Minister of Thailand and the Minister of Industry of Thailand, but also set off a wave of orders, with the cumulative orders exceeding 3,000+ during the Thailand Motor Show alone, realizing the brand awareness of Changan Automobile in the Thai market. At present, the first batch of DEEPAL commercial vehicles has arrived in Thailand, and the first overseas store of the Deep Blue brand has opened in Thailand, which will surely bring a new smart electric vehicle experience to the local area.
2023 is steady
Adhere to the two hands to grasp and promote, the three strategies go hand in hand
In 2023, Changan Automobile will make a big noise, and its sales will be "long" and red, which is due to its always insisting on independent research and development, innovation-driven, seeking progress while maintaining stability, and win-win development. The outstanding performance of the fuel sector is due to Changan Automobile's strong R&D strength, first-class talent team, advanced technology concept, high-quality product image, and customer-centric value-oriented continuous innovation and development iteration accumulated over 40 years of car manufacturing experience.
In the field of new energy, Changan Automobile has released its third innovation and entrepreneurship plan since 2017, rapidly promoted the new energy "Shangri-La" plan, the intelligent "Beidou Tianshu" plan, and released the globalization "Embrace All Rivers" plan last year, and the three strategies go hand in hand, laying a solid foundation for Changan to draw a new picture in 2024.
In the past year, Shangri-La has won numerous awards. Changan New Energy's new products Qiyuan A05 and Q05 equipped with digital intelligence AI electric drive system won the "2023 'China Heart' Top Ten Engines and Hybrid Systems", Shenlan Automobile Micronucleus High-frequency Pulse Heating won the Global New Energy Vehicle Innovation Technology Award, and its R&D strength ranked first in the industry in the evaluation of China Enterprise Technology Center for 7 years and 14 years, and has established its own differentiated advantages. The establishment of Times Chang'an is the climax of "Shangri-La" and has become an important "propeller" for Chang'an Automobile's battery planning.
"Beidou Tianshu" is far ahead. In addition to the NID3.0+APA7.0 worry-free pilot technology equipped with Deep Blue dual cars, APA7.0 won the special prize of the 2023 IVISTA Intelligent Connected Vehicle Challenge, and AVATR 11 won the five-star intelligent star evaluation of the IVISTA China Smart Car Index, and also unveiled the important achievement of software-defined vehicles, the new digital intelligent car CD701. At the same time, the signing of contracts with three top companies in the industry, namely NIO, Huawei, and Ganfeng Lithium, has opened a new chapter in the construction of a cooperative ecosystem for Chinese automobiles in the era of intelligent electric vehicles.
"Embrace all rivers" starts a new journey. In addition to holding a Southeast Asian brand launch conference in Thailand, launching the right-hand drive version of the Deep Blue Twins, and launching the first overseas base, the new energy base in Thailand, radiating the right-hand drive market, in Europe, AVATR 12 made its world premiere in Munich, Germany, causing heated discussions and onlookers, and in the Americas, Chang'an Lantuo was listed in Mexico, which was also warmly welcomed.
In 2023, Changan Automobile's three major strategies will be comprehensively renewed, realizing the renewal of Vientiane from strategic label to brand to product, with strong momentum, accumulating strength for a new round of high-quality growth, bravely scaling new heights, and creating new achievements.
Where is 2024 headed?
"Hand in hand with global partners to make a new leap"
At present, China's automobile industry is in the midst of great changes unseen in a century, facing unprecedented challenges and opportunities. At present, new energy and intelligent technology are in the ascendant, and the international situation is changing, even if Changan Automobile achieves fruitful results in 2023, will it be able to take advantage of the trend in 2024 as always?
According to the official news revealed by Changan Automobile, as the future vane of the "new car", the CD701 will be mass-produced and listed in 2024.
Deep Blue Automobile has also recently released the official picture of the new product G318, the hard style design of the future sense of science and technology has attracted the attention of all parties, will it become the next explosive product of Deep Blue? In the white-hot market competition, further promote the upward expansion of the Deep Blue brand? And, what are the plans of AVATR and Changan Qiyuan in 2024? How does Changan Automobile lay out the three major intelligent electric brands and occupy their respective market segments to establish a leading position in the new energy market?
As the most volatile and cutting-edge industry in China, going overseas will be another main theme of China's new energy vehicles in 2024. Changan Automobile has repeatedly revealed that the next step will be to enter the European market, so how will it plan the layout under the current situation and open up the potential energy to go to sea?
In 2023, what new plans, new technologies, and new products will be released in 2024? What impact will the recent personnel adjustments between Deep Blue Automobile and AVATR have on the subsequent development of the brand?
All of the above, let's wait for the 2024 Changan Automobile Global Partner Conference to be held on January 16, and see how Changan Automobile and global partners will "work together to make a new leap". Stay tuned!