As Colombia's first online official store in mainland China, the JD National Pavilion has been officially put into operation, and with the online sales of related products, the "Cocoa Farming Income Plan" jointly launched by the JD Colombia National Pavilion and Colombia's El Alcaraván Foundation and other institutions has been implemented.
According to the plan, JD Supermarket and its partners will take another 4.5% of the chocolate sales and feed it back to Colombian cocoa farmers under the supervision of relevant Colombian non-profit organizations.
It is estimated that the number of farmers who will benefit from the first batch of benefits is 1,600, and thousands of cocoa farmers will be covered in the future. Through the program, it is hoped that Colombian cocoa farmers will increase their income and get rid of poverty as soon as possible.
Cocoa Farmer Income Increase Program Helps Thousands of Farmers Lift Farmers Out of Poverty 4.5% of chocolate's sales revenue in JD.com is directly fed
According to Colombian authorities, cocoa is the raw material for making chocolate, but growing cocoa beans does not necessarily lead to a good income. The cycle for cocoa beans to produce direct economic value is relatively long, from a seed to a cocoa bean that can be made into chocolate, it generally takes 4 years. Colombia's cocoa-growing regions have suffered from factors such as armed conflict, and local farmers have low incomes.
Cocoa beans are an international futures commodity, and their prices are affected by factors such as changes in international trade, changes in market demand and frequent extreme weather, and the price fluctuates greatly.
In the future, JD Supermarket and LOK brand will also bring higher income to cocoa farmers in Colombia, so that more industry practitioners can obtain higher incomes and continuously improve their quality of life, and also provide subsidies for out-of-school children of local cocoa farmers to help them go to school.
The JD Colombia Pavilion is online with probably the best chocolate coffee beans in the world for rum
Colombian Ambassador to China Cabrera said at the launch ceremony of the Colombian Pavilion on JD.com that Colombian coffee and chocolate are very popular with all countries. Now, through the partnership between Columbia and JD.com, consumers can easily purchase what may be the best chocolate, coffee beans and rum in the world.
This time, among the first batch of products launched in the JD Colombia National Pavilion, JD Supermarket launched a cocoa farmer income increase plan with LOK, a dark chocolate brand with the largest market share in Colombia.
The LOK chocolate launched this time, the raw material is from non-GMO cocoa beans, handmade, without additives of non-natural origin, which is a relatively rare handmade chocolate in the Chinese market at present, and the quality is excellent.
Colombia is also one of the world's top three high-quality coffee producing regions in terms of output, and this time, the JD.com Colombia National Pavilion has launched a ALTITUD1960 brand of osmanthus candy flavored coffee beans, which may be one of the best in the world.
Founded in 1913, Dictador rum, which has won many international awards and is the wine of the royal family, was also one of the first products to be launched. The Dictador XO Bandai Rum is made from pure cane molasses fermented with a blend of coffee, toffee and dark chocolate.
The relevant person in charge of Jingdong Supermarket said that at present, Jingdong has opened more than 110 national pavilions and nearly 100,000 special products on sale, which is the preferred channel for many countries to carry out online business in China.
Jingdong Supermarket has more than 50 brands with annual sales of more than 1 billion yuan and more than 500 brands with annual sales of more than 100 million yuan, becoming the first choice for supermarket shopping trusted by Chinese consumers, and also the largest incremental sales of many brands.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.