Since the opening of the Dongsanjiao store of the Red House Life Supermarket at the door of the house, it has become the "vegetable basket" of Mr. Li's family, who lives in Dongsanjiao New Village, the provincial capital.
"In addition to being close to home and convenient shopping, more importantly, this is an old brand of 'supply and marketing cooperative', and vegetables are also directly transported from the cooperatives led by the supply and marketing cooperatives. You see, how fresh! In front of the rows of "stone supply counters", Mr. Li picked up a few cucumbers from a cooperative in Wuji County and put them in the shopping cart.
Improving the direct procurement and direct sales system of agricultural products and realizing the quality control of the whole process of agricultural products from farmland to table - the active exploration of the Red House Life Supermarket of the Municipal Supply and Marketing Cooperatives is the epitome of Shijiazhuang City's supply and marketing system to write a good article on "native products" and promote the cooperation and common prosperity of the majority of farmers.
The city's supply and marketing system has given its own answer: give full play to its own network, resources and other advantages, combined with the construction of regional public brands, improve the system to strengthen circulation, leading enterprises and other work, and actively promote the development of "native products", and inject new momentum into rural revitalization.
Play the "Featured Card" well
Selenium-rich purple wheat noodles, "Sansu" homespun cloth, cultural and creative products...... Walking into the "Luanchengji" brand store located in Luancheng District, there are a dazzling array of special agricultural products, and customers are endless.
Taking advantage of the ancestral home of Luancheng's "Three Sus", the selenium-rich soil of the whole region, and the functions of the supply and marketing cooperatives serving the "three rural" areas, the supply and marketing cooperatives in the district have implemented a new marketing model integrating "agricultural and commercial docking, two-line integration, entity management, and online trading" in accordance with the business idea of "unified brand, unified publicity, unified packaging, and unified sales", and have built a multi-party co-construction and operation mechanism led by the government, led by the supply and marketing cooperatives, and participated by various professional cooperatives, production and processing enterprises, and large planters, and has innovated and developed the "Luancheng Collection" Preferential regional brand supply and marketing platform.
"We want to form a heavy fist of Luancheng's characteristic products, and make every effort to promote regional characteristic products out of Luancheng, out of Hebei, and connect with the national market. The person in charge of the supply and marketing cooperatives in the district said that at present, 3 "Luanchengji" brand stores have been built, and 25 "Luanchengji" brand products have been built in the store, bringing together 32 farmer cooperatives, production and processing enterprises, and large grain growers in the district, covering more than 210 categories of special products in 7 categories.
"Up to now, the city has cultivated 12 agricultural product brands, and regional public brands with certain influence such as Luancheng 'Luancheng Collection' and Jingcheng 'Real Jingcheng' have emerged. The relevant person in charge of the city's supply and marketing cooperatives said that the city's supply and marketing system vigorously promotes the construction of the "native product" brand, and strives to create a regional public brand with strong competitiveness, high reputation and distinctive characteristics, so as to help local "local specialty" enterprises improve their profitability and realize that the value-added income of agricultural products remains more in the countryside and left to farmers.
Broaden the road to riches
One production line for processing 150 tons of starch per day, two drying production lines for 10 tons, and one cold storage for 100 tons...... In Lingshou County, the Tashang Town Supply and Marketing Cooperatives adopt the cooperation model of sweet potato seedling, planting, receiving, processing, storage and sales, and adhere to the industrialization path of "company + cooperative + base + farmer", which has driven the development of the sweet potato industry.
"At present, our company has driven more than 10,000 farmers to join the sweet potato industry, with a planting area of more than 60,000 mu and annual sales of nearly 20 million yuan. The person in charge of the supply and marketing cooperatives in Tashang Town said that the town has formed a sweet potato scale park, which has further driven the planting enthusiasm of farmers, and promoted more young people to return to their hometowns to devote themselves to the tide of rural revitalization, injecting youth power into rural revitalization.
In Jinzhou City, Taoyuan Supply and Marketing Cooperatives have been successfully upgraded, not only building a new supermarket of supply and marketing cooperatives, but also building a local special agricultural products exhibition hall, concentrating local characteristic agricultural products and handicraft products in the agricultural products exhibition hall of grassroots societies, and helping local "native products" sales through display sales and e-commerce sales, and doing everything possible to help farmers increase income.
It is understood that since last year, the city's supply and marketing cooperatives have vigorously promoted the transformation of grassroots cooperatives, focusing on expanding the service functions of grassroots cooperatives, helping rural "native products" to expand sales, and helping more farmers to embark on the road to prosperity.
Enhance belt power
If "local products" want to sell well, a perfect service network is indispensable.
The Municipal Supply and Marketing Cooperatives regard the development of modern circulation as a key link to realize rural revitalization, and have cultivated a number of relatively complete county-level circulation network system construction demonstration counties (cities) such as Zhengding, Wuji, and Jinzhou, as well as a number of leading enterprises with strong driving ability, such as Zhongshan Daily Chemical and Zhengding Ruitian in Hebei, to promote the high-quality development of the agricultural product sales system of supply and marketing cooperatives.
Among them, Zhengding Chengguan Supply and Marketing Cooperatives rely on Ruitian Supermarket to actively carry out agricultural products into the supermarket activities, and the county 5 agricultural product processing enterprises, 3 vegetable bases, more than 20 professional cooperatives to establish direct procurement relations, more than 100 chain supermarkets set up agricultural products sales counters, special areas, the annual realization of fresh agricultural products direct procurement and direct sales of more than 10,000 tons, in the convenience of consumers at the same time, but also to solve the problem of agricultural products "difficult to sell" and "expensive".
The leading role of leading enterprises should not be underestimated.
In Xingtang County, Dashan Brothers Native Products Co., Ltd. drove the cooperative to plant a series of agricultural products such as sweet potatoes, black peanuts, black beans, triticatica, black corn, etc., and implemented an integrated business mode of unified seed supply, technical services, purchase and production, and unified brand sales for product production and processing, and signed planting and purchase agreements with farmers to help farmers increase their income.
"In the next step, we will continue to intensify our work, do a detailed job in the transformation of grassroots societies, the construction of circulation networks, etc., to help the majority of farmers increase their income and get rich through 'native products', and contribute to the city's rural revitalization." The relevant person in charge of the city supply and marketing cooperatives said.
Source: Shijiazhuang Daily client