Master Kong Iced Tea: Has terminated the endorsement cooperation with Wu Yifan

Nandu News reporter Bei Bei Another brand announced the end of Wu Yifan's endorsement.

On July 19, Nandu reporters noted that Master Kong Iced Black Tea issued a statement on its certified Weibo at noon, saying that the brand had terminated its endorsement cooperation with Wu Yifan and that the relevant procedures were being processed. According to nandu reporters, the brand established an endorsement partnership with Wu Yifan in March last year, but as of now, Master Kong's iced tea Weibo has been unable to search for content involving Wu Yifan.

Nandu reporter noted through master Kong Holdings' 2020 financial report that for Wu Yifan's endorsement role in iced tea, it is mainly to interpret the brand proposition of iced black tea "ice full of ice power and full of pain", and continue to "create a young and fashionable brand image".

According to the above financial report, last year, including iced tea beverages, Master Kong's beverage business revenue was 37.28 billion yuan, an increase of 4.72% over 2019.

Recently, a number of brands endorsed by Wu Yifan have proposed to terminate the contract or clarify that the partnership has been terminated. In front of Master Kong's iced tea, Han Shu and Yun Ting announced that they would terminate their endorsement cooperation with Wu Yifan. In addition, snack brand Liangpin Shop clarified that the endorsement cooperation with Wu Yifan expired in November 2020, and "the relevant publicity cooperation has also been terminated".

According to Nandu reporter, the 2020 Forbes China Celebrity List shows that Wu Yifan ranks 8th in the list, but did not disclose the specific circumstances of income.