Beijing News (reporter Wang Ziyang) "Dumei Bamboo Wu Yifan" incident continued to ferment, on July 19, the Beijing News reporter learned that the good shop that had previously hired Wu Yifan to endorse issued a statement saying that the cooperation with Wu Yifan had expired at the end of last year; Master Kong's iced tea also said that it was handling the relevant procedures for terminating cooperation.
Liangpin Shop has issued a statement on its official Weibo, saying that the endorsement cooperation between Liangpin Shop and Mr. Wu Yifan expired in November 2020, and the relevant publicity cooperation has also been terminated. Master Kong Iced Tea issued a Weibo statement on July 19 saying that it had terminated its endorsement cooperation with Wu Yifan and that the relevant procedures were being processed.
On January 7, 2019, Liangpin Shop announced the launch of the "Pick Up Classic" high-end snack gift box, taking "high-end snacks" as a brand strategy and corporate strategy, and signing artist Wu Yifan as the brand spokesperson. In March 2020, Master Kong Iced Tea officially announced that Wu Yifan became the spokesperson of Master Kong's iced tea brand.
The Beijing News reporter searched on the Weibo page of Liangpin Shop and Master Kong Iced Tea and found that the above brand Microblogs have deleted the promotional content related to Wu Yifan. At present, in addition to the above brands, Brands such as Han Shu, Yunting, Libai, Vantage, and Debao have all ended their cooperation with Wu Yifan.
Beijing News reporter Wang Ziyang
Edited by Zhu Fenglan Proofreader Li Ming
![| every noon Just now, Master Kong's iced black tea official announcement: has terminated the endorsement cooperation with Wu Yifan; the National Development and Reform Commission responded to the tight supply and demand of electricity peaks in some areas; and Li Hongjun was appointed secretary of the Nanchang Municipal Party Committee[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)