Recently, the teahouse discovered that Captain Orangutan from "Transformers" suddenly became popular in "Peace Elite".
In the eyes of the player, it is fierce and cute, wearing a pink helmet, pedaling the "white dragon horse", asking: Which is the beauty of me and the "Chengbei Special Forces"? It is dark all over, and the player incarnates as an orangutan captain and hides in the room and can be perfectly invisible in the battle, which is comparable to the "Transformers" version of the Geely suit.
Image source player @ Tang Dabaoer
Logging into the game, the teahouse found that the first round of the New Year's linkage was recently launched by "Peace Elite": authorized by Hasbro, it launched a blockbuster linkage with Hasbro's well-known IP "Transformers: Rise of the Super Warriors", bringing players an "increased version" of the New Year's "family bucket". Not only Captain Gorilla, but also classic characters such as Optimus Prime and Bumblebee appeared on the island, and there were also original vehicle skins, wingmen, aircraft, three-stage heads, pans, parachutes and other themed skins inspired by "Transformers", making the island of "Peace Elite" instantly transformed into "Cybertron Planet".
Transformers: Rise of the Super Warriors
When it comes to "Transformers", it can be described as a household name. Since its birth in 1970, "Transformers" revolves around the encounter between a teenager and an intelligent life form, the Autobots, telling a heart-warming story with the theme of "justice" and "peace", and gradually evolving into a rich story carrier such as toys, animation, and movies.
When the "super IP" "Transformers" met the "national game" "Peace Elite", a double kitchen ecstasy from fans and players appeared. It can be seen that this linkage content that has spread from online to offline has made everyone call DNA moved, and it has also stimulated heated discussions and enthusiasm of players. On the occasion of the New Year, take the lead in detonating the ecological circle. This phenomenon also makes people sigh that "Peace Elite" can always rely on its unique product power and cross-border creativity to bring linkage content that is both "unexpected" and "understands players".
01
Ingenuity to create a Transformers "family bucket",
Autobots, let's go!
For a long time, "Peace Elite" has continued to create IP linkages full of surprises for players.
For many players, seeing Ling Boli carrying AKM and Ultraman buying instant noodles at Master Kong's stall in "Peace Elite" is enough to break through the "dimensional wall", and this time "Peace Elite" aims at "Transformers", opening another "parallel universe" in the digital world, and using "linkage family bucket" + "online and offline warm-up activities" to take players to immerse themselves in reliving the touching of "Transformers" when they were children.
"Enter the circle! Autobots, let's go!" - through the classic lines of Autobot leader Optimus Prime, this collaboration officially sounded the horn from "Cybertron" in "Peace Elite".
For players, this is undoubtedly another blockbuster linkage of "Peace Elite". In the early stage of the linkage launch, "Peace Elite" started a series of king bomb warm-ups. The 2.5-meter-tall Optimus Prime arrives at the Peace Elite Annual Awards Ceremony from Cybertron. "Optimus Prime, what is your ideal type?", "Can you skip subject three with me?", "The cheats of special forces training? Do you know that there is a word on earth called volume?", Optimus Prime received a warm reception from Gilly, the captain, and the PEL star players, and also received island supplies "energy drinks" and "frying pans", which set off a wave of craze among players and fans.
On the day of the launch, the official also released a short video of the countdown: Captain Iron Bridge fierce battle, Optimus Prime and Phantom Sky Degradation Wai, Sister Geely repaired a car in the desert and met Bumblebee and Arcie, and Photon Chicken Squad G Port went on vacation and happened to meet Captain Orangutan. The player exclaimed: This time it is from "Change 7", is it directly packed with the Autobot family bucket?
In the eyes of the teahouse, this is indeed an out-and-out linkage of the whole family bucket. It is understood that "Peace Elite" has obtained the genuine authorization of Hasbro's IP "Transformers: Rise of the Super Warriors", bringing Optimus Prime, Bumblebee, Captain Gorilla, Phantom, and Arcie five super popular character sets, and using this as the inspiration to design three "Transformers" "vehicle skins" full of elements, as well as helmets, backpacks, parachutes, wingmen, aircraft and other linkage props, accompanying the special forces from flying, parachuting to entering the circle throughout the adventure, making players feel as if they plunged into "Transformers" The world is directly full of immersion.
The meticulousness of the production of the linkage skin and its high degree of restoration impressed the teahouse. Taking Optimus Prime as an example, the details of each of his car parts are clearly visible, and his tough action of wielding the tomahawk is even more exciting, as if you are in a movie to observe the scene of his one-move defeat.
There are also many ingenious ideas presented in the form of "small easter eggs", and these details all reveal the designer's intentions and creativity, so that people can feel endless fun while appreciating the skin.
There is also the mecha texture of Bumblebee, Alsie, and Captain Gorilla skins, and the "shadow clone" that appears when operating the "Phantom" to dance, which also cleverly echoes the doppelganger scene when the Phantom dodges pursuit on the bridge in the movie "Transformers 7".
During the specific battle, the "Transformers" skin is also pleasing enough to the eye, and in the actual running and fighting, the teahouse can see every metal part behind the body shining in the sun. Let players have more "childhood idols" in the process of "entering the circle". On the whole, in terms of the restoration of the linkage appearance, the teahouse believes that it can give full marks, and these linkage appearances can also increase the player's social conversation and full of social attributes.
Players evaluate the restoration of the modeling details of Optimus Prime Bumblebee
In addition to the five popular character skins, vehicle skins inspired by the Autobots, as well as crossover items such as backpacks, helmets, wingmen, aircraft, and parachutes, are full of classic Autobot elements and make people unforgettable.
Some of the linkage items
I have to say that when the teahouse jumped into the exclusive vehicle of "Peace Elite", the air temperature seemed to rise to the boiling point in an instant, and one foot of the accelerator drove directly into the world of the "Transformers" movie, becoming the protagonist of the movie to return to the moment when he first met Bumblebee, and felt the blood of fighting side by side with all the "Autobots" and running in the circle together.
I think this linkage "Peace Elite" also uses its strength to interpret what is the real "linkage family bucket", with careful and meticulous game content presentation, coupled with the IP content experience that extends online to offline, allowing players to immerse themselves in the atmosphere of IP, enter the play in an all-round way, and achieve a real linkage "ceiling".
High-quality content can naturally detonate players' enthusiasm, and the linkage between "Peace Elite" × "Transformers: Rise of the Super Warriors" was officially announced, driven by the two powerful motors of "Super IP" and "Top Game", which quickly aroused heated discussions among players on multiple platforms.
Some players began to diligently explore the wonderful use of the linkage characters of "Peace Elite and Transformers" in actual combat, discussing which skin is cooler and who is the "dream armor" in their hearts, and even "arguing" about it.
Like, every player also has their own "Autobots" at heart. The five popular characters can be said to have their own practical charm.
As the protagonist of the film series, the player takes the lead in running to Optimus Prime and Bumblebee. In the original movie of "Peace Elite", the bumblebee who met the protagonist for the first time won the love of many players. The player said that "Bumblebee is the most handsome, and does not accept rebuttals", and filmed and shared Bumblebee's "heroic appearance" in actual combat, saying that chubby is very cute.
As players unearthed the exclusive actions of different characters, the chic and uninhibited phantom who sang Rap quickly gained fans. Players said that the phantom of the mecha's lightweight and ranger-like personality has also become the "dream armor" picked by some players in this linkage.
Arcie, known to players as the Asuka "Machine II" set from Neon Genesis Evangelion. Her mechs are petite and shuttle like arrows. Many special forces value Arcie's flexibility in actual combat, and list it as No.1 in their hearts, and after the experience, they also say that Arcie is very "light" in actual combat.
Because of his clever use in actual combat, Captain Orangutan has become the "popularity king" no less than Optimus Prime and Bumblebee. Some gamers have found that when the orangutan captain squats next to the rock, he can hide like a "chameleon", and in the mutant team competition, the swarthy orangutan captain can hide in the corner of the container and have a high probability of becoming a "super hunter".
Captain Orangutan Edition "Gili Suit"
In addition to the crossover skin, there are also players who fall in love with Peace Elite's first mount-mounted aircraft inspired by the red and blue color scheme of Optimus Prime, and players can directly land on the island directly on the aircraft after parachuting.
Observing the popularity of this linkage, it is not difficult to find that in the current situation where the cross-border linkage between games and IP has become ubiquitous, it is necessary not only to let emotional players pay, but also to break the circle to ordinary players. And "Peace Elite" has really caught this memory and feelings, and truly brought emotion and happiness to players.
02
Prosperity UGC plays with "Transformers" linkage,
Players create spontaneously to create a craze
After the launch of the linkage event for a while, the teahouse suddenly realized that "the painting style was suddenly wrong" - because, whether online or offline, "Transformers" seemed to be broken. In "Peace Elite", the "Transformers" have a new story branch, and the players live a new life in the "parallel world" in the "magic hand". The "brain holes" and "meme making ability" of "Peace Elite" players to break through the sky may be the "unexpected" at the level of player feedback, which has pushed the influence of this linkage to a higher level.
First of all, some players suddenly discovered that in "Peace Elite", "Transformers" was able to "dance with a macho man". Under the player's skillful hands, whether it is the serious Autobot leader "Optimus Prime" or the mighty "Captain Orangutan", they can all incarnate as a dancer, stepping on the rhythm of "moving times" to dance their bodies, "magic transformation" and "praise dance" can be at their fingertips, showing another side under their hard armor. After watching, the teahouse hereby announces: Don't go back to Cybertron planet, "Autobot Celestial Group", please make your debut in place!
The Autobots debuted
There are also players who fall in love with role-playing after the battle, combine the game scene to create a fictional story, and combine their own inspiration to shape the other side of "Transformers". Captain Orangutan's contrasting cuteness was discovered by the player. Players put on a pink helmet on it, ride a small wooden horse to check in and take pictures, who can see it without being confused, saying that this is not a "little cutie"? There are also players who have launched the "Dating Guide to a Week with Transformers", arranging a unique "Island Walk" activity, seven days a week The check-in location is not the same, realizing the fun journey of watching fireworks, playing drums, and climbing the Great Wall with the "childhood male god" Bumblebee in Longji Pass.
Image source player: Tang Dabaoer
Image source player: Duohao
After the launch of the linkage event, players also spontaneously opened the "Folk Optimus Prime Meet-and-Greet" in the game, making "Peace Elite" seem to be incarnated as a peaceful version of "Wild Globe". And all this stems from actor Chen He's opening of a live broadcast of "Island Meet-and-Greet" on the day of the launch. In this live broadcast, Chen He put on the Optimus Prime skin to start a battle on the island, and started a live broadcast with many KOLs such as Meunier, Cranberry, and Daqi Game Commentary. Chen He and Meunier competed to imitate Transformers hiccups in the game, and players edited and spread the video of "Chen Hemenier running in both directions", and the entry #Menieer and Chen He were so familiar that they sweated # also became a real-time hot spot on Douyin, with more than 2427w views on the topic.
In addition, the teahouse also found that the ability of "Peace Elite" players to create memes is not limited to online, because Universal Studios Beijing has a Transformers base, and with the opening of the linkage event, players began to go offline to check in and shoot "live videos", which received extremely high dissemination on platforms such as Douyin and Weibo. Among them, the Weibo entry of #Peace Elite Girl Challenge Megatron# appeared on the Weibo hot search, receiving 3228w+ views.
Flipping through the video of the whole event, we can see that a player "Li Gou Hi" put on a "Little Yellow Duck" suit and danced the third subject in front of Megatron, which caused Megatron to twist his body as well.
Megatron jumps subject three
There is also a player "Big Eyes East" who came to perform "smashing the field", conjuring a miniature version of "Optimus Prime" from the eggshell, shouting "Long live Optimus Prime", which made Megatron "smoke on his head" and made the audience laugh.
By browsing these fun and enthusiastic player UGC content, Teahouse also found that "Peace Elite", as a competitive game, seems to have a relationship between players that has long gone beyond the scope of "battle to win or lose", and they enjoy discovering the fun of the game more, and regard "islands" and "oases" as large "digital worlds" to complete their imaginations, thus forming a thriving player UGC ecology.
Can the UGC ecology of "Peace Elite" be replicated by the industry? By sorting out the causes and mechanisms behind it, the teahouse believes that there are two reasons:
On the one hand, "Peace Elite" continues to link with blockbuster IPs, providing players with a steady stream of inspiration.
By combing through the past linkage, the teahouse found that since its launch, "Peace Elite" has been linked with many blockbuster IPs such as animation, games, and national creation in the field of cultural industry, covering the different pursuits of players in the spiritual field. For mecha lovers, "Peace Elite" has launched a linkage with "Mobile Suit Gundam" and "Neon Genesis Evangelion", and for fans of superhero themes, "Peace Elite" has also responded to players' hobbies and appeared together with "Dragon Ball" and "Ultraman".
The "top stream" IPs that have been linked in the past
Of course, it is not limited to the field of cultural industry, "Peace Elite" has also established links and content co-creation with cultural tourism, food, architecture and other fields. Recently, "Peace Elite" has cooperated with the "Ice and Snow World" in Harbin Ice City, the "first top stream" of the New Year, to build a "realistic version of the Extreme Cold Paradise" of nearly 1,500 square meters, in which ice sculptures covering the classic game elements of "Peace Elite" such as giant captains, photon chicken squads, and hot list stages are located. Special forces can come to enjoy the snow scene and feel that "there is a small luck in the wind and snow".
On the other hand, Peace Elite's strong product power, open competitive adventure world, and strong ecological users all provide continuous productivity for a thriving content ecosystem. From classic mode, team competition to Oasis World and other gameplay, "Peace Elite" has built a set of multiple gameplay systems covering competition, adventure, entertainment and other gameplay, providing a larger stage for players' creativity, players can dig out more content points in linkage activities, show players' strong ability to live, so as to break the circle and reach players in more fields, thus gathering this group of players with active minds and diverse interests.
It is precisely because of this that "Peace Elite" has established a solid "moat" for the active UGC ecosystem. As a result, a positive cycle is formed between the linkage IP, the player UGC ecology and the gameplay. This makes "Peace Elite" a favored soil for well-known IPs covering animation, games, food, architecture and other fields.
epilogue
Since its launch in 2019, "Peace Elite" has launched cross-border linkages with nearly 100 well-known IPs in different fields in China. Find the "emotional resonance point" of players, and use your own creativity and product power to build a moat of the player's UGC ecology. The accommodating ability of different IPs is the unique ability of "Peace Elite", and it is also the unique IP linkage influence in the industry.
Perhaps only in "Peace Elite" can players pursue the brave "circle" at the same time, but also achieve the fun scene of wearing a Transformers suit and driving a Lamborghini to chase Ultraman. Classic IPs will never go out of style, and they will return to the field of vision, not only to "refresh" them in combination with the current hotspots of the times, but more importantly, to allow players to write their own stories.
Looking at this linkage with "Transformers", for fans, it has been nearly 20 years since they first saw Bumblebee in the "Transformers" movie in 2007. 20 years is enough for a young child to grow into a mature and sensible adult. But the Autobot toys that I once fiddled with and the "hero dreams" that I fantasized about with my friends never seem to be far away in the hearts of players.
The collaboration between "Peace Elite" and "Transformers" is to continue this "heroic dream", allowing players to fight side by side with the Autobots, gently touch the young dream, and tell it: I have always been there.
This may be the true meaning of the nearly 100 crossovers of "Peace Elite", which can awaken the dreams that players have forgotten, and we turn to face life after joking and playing, and our hearts are still full of enthusiasm.