With the advent of the digital era, traditional billboards are gradually replaced by display screens and advertising machines. The reason why the display screen and advertising machine can replace the status of the traditional billboard is that it can replace the advertising content anytime and anywhere, high-definition display content, wide range of audiences, touch interaction, etc. So, how does the commercial display LCD advertising machine improve the marketing effect?
How does the commercial display LCD advertising machine improve the marketing effect?
The LCD advertising machine has 2K and 4K high-definition resolution, high brightness, and can play pictures, text, video, animation and other program content. Compared with traditional billboards, which can only display a fixed picture and text, LCD advertising machine can attract the attention of the audience more. Moreover, when the same ad content is played in a loop, it can deepen the user's impression, thereby increasing brand awareness and bringing intangible benefits.
Every time the content of the traditional billboard is replaced, the original advertising content needs to be reprinted, printed, and dismantled, and then replaced with a new advertising content, which is cumbersome and wastes manpower and material resources. The LCD advertising machine can update and customize the advertising content in real time, and quickly adjust the advertising content according to different audience groups, times, festivals and locations, which is very flexible.
LCD advertising machine can quickly update advertising content
In addition to displaying pictures, texts, videos and animations, LCD touch advertising machines also have gesture touch functions. Users can touch the advertising machine through gestures, so as to search, browse, add products, etc. Through this interactivity, it can increase the user's sense of participation, which in turn stimulates consumption and enhances brand influence.
Touching the advertising machine can increase the user's interactivity
In addition, data analysis software can also be installed in the advertising machine to collect consumer feedback, interaction data, time spent browsing products, additional purchases, etc., and these data are screened, analyzed and processed, and then a report is generated. Advertisers can optimize square content for these reports to achieve more precise delivery and increase ROI.
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