At the 1984 Los Angeles Olympic Games, Xu Haifeng achieved zero breakthrough in Chinese gold medals, and the women's volleyball team won the "triple consecutive championship". The Chinese delegation's designated drink "Chinese Magic Water" Jianlibao became famous overnight.
In the next 10 years, Jianlibao was the well-known "first brand of national beverages". It was the only beverage company in China at that time that could compete with Coca-Cola and Pepsi.
To what extent was Jianlibao fire at that time? It can be said that it is the best-selling beverage in the country, and the purchase of goods in the peak season requires a batch, and the batch of a wagon is fried to 20,000 yuan. Whoever has the goods can get rich.
This glorious era was created by Li Jingwei. He founded Jianlibao in 1984 and left in 2002 to manage Jianlibao for 18 years. He died in 2013.
Li Jingwei
1996 was a watershed year for the beverage market. Wahaha, Master Kong, Unity, Lebaishi and other companies have risen. Pure water and tea drinks began to be popular, and the large-scale layout of Coca-Cola and Pepsi Cola continued to erode the market of Jianlibao.
Jianlibao is weak in coping with this, and Li Jingwei firmly believes that Jianlibao is China's Coca-Cola, and Coca-Cola is an opponent that no one can defeat. He even drove the company to the United States to conquer Coca-Cola's hometown with "Chinese magic water".
In the mid-to-late 1990s, the market economy. State-owned enterprises are "physically weak" in competition, state-owned capital is gradually withdrawn from enterprises, and private capital is allowed to purchase enterprise assets.
Jianlibao, whose property rights belong to Sanshui County, is also facing the reform of the shareholding system.
As the founder, Li Jingwei proposed to buy 100% of all the shares at a price of 450 million. However, this plan was rejected, and the county sold 75% of the shares to Zhang Hai of Zhejiang SDIC for 338 million yuan.
At the signing party, he left the scene in disgrace, appearing in the media for the last time with a photo of "tearfully looking up at the sky and not saying a word". On the 9th day after signing the contract, Li Jingwei was admitted to the hospital with a sudden cerebral hemorrhage, and since then, he has never left the ward.
Li Jingwei left the scene in a daze
The new head zhang hai, known as the master of qigong and a business wizard. He was only 28 years old when he took over Jianlibao.
This person is good at capital operation and controls the "Kaidi system" of the capital market. Zhejiang SDIC, which bought Jianlibao, was one of his many companies and later proved to be a shell company.
The so-called capital operation in the 90s, the basic routine was "capital transfer", buying short and selling short. Zhang Hai's acquisition process staged a classic karate drama.
Zhang Hai's acquisition contract stipulates that the purchase price of 338 million yuan will be paid in three installments, and the first payment will be 100 million yuan. He pledged the treasury bonds of his friend's company and obtained a short-term loan of 100 million yuan with a maturity of only 1 month. After paying the first installment of 100 million yuan, it successfully took over the largest beverage company in China at that time.
Later, there are still two installments of the final payment, and Zhang Hai has long been prepared.
Zhang Hai
Beverages are an industry with good cash flow. At this time, Jianlibao, although a little declining, still has nearly 3 billion sales per year. That is, at least 200 million yuan per month.
Zhang Hai's plan is to repay the loan while selling drinks. Isn't there a monthly income of 200 million, so from these incomes, first set aside 100 million, and return the 100 million borrowed in the first installment. Wait for the money to be allocated, and then pay the final payment.
In this way, Zhang Hai is equivalent to controlling a company without spending any money. As for the holes that appear in the future, the east wall will be demolished to make up for the west wall. Burrowing into the belly of this behemoth, there was meat everywhere.
In October 2002, Li Jingwei was suddenly investigated for encroaching on state-owned property. At this time, it was 9 months before Zhang Hai completed the acquisition.
The investigation found that during the tenure of Li Jingwei's team, he embezzled 3.31 million yuan in the name of purchasing insurance.
Li Jingwei's accident has made many people glad that they chose Zhang Hai in the first place. Who would have thought that the later Zhang Hai would completely destroy Jianlibao and he would be sentenced to prison.
Zhang Hai launched the fifth season
After Zhang Hai became president, he disbanded the original team and carried out drastic reforms.
First, the spurned "Jianlibao" brand and the new brand "Season Five". As a result, the "fifth season" failed miserably. Became the laughing stock of the beverage industry in 2002. Some people joke that the only contribution of "Season Five" is to add a case to business textbooks.
Second, it has invested heavily in the establishment of the Jianlibao football team and engaged in football marketing. Zhang Hai himself loves football and is a veteran fan. Engaging in football marketing has indeed increased the brand awareness of Jianlibao. But Jianlibao was abandoned, and the market was full of unpalatable "season five" and "popcorns". The money was spent, but the product could not be sold, and the football project lost a huge loss.
Third, build a "Jianlibao Health Industrial Park" and integrate the health industry. It takes 100 million yuan to build an industrial park, which costs a lot of money, the return is slow, and the last one is not built. It turned out that the so-called "health industrial park" was an empty project, and its real purpose was financing.
Veteran fan Zhang Hai went down with a few axes, and Jianlibao was seriously injured. In the most popular month of drinks, Jianlibao only completed sales of 100 million yuan. In the Lee Jingwei era, at least 300 million yuan was paid in January during the peak season.
On August 23, 2004, the board of directors was pressured to remove Zhang Hai, destroy 200,000 boxes of "burst fruit vapor" in stock, and announce the suspension of production. The county has taken over Jianlibao again and urgently needs to find a new owner for it.
Jianlibao joined Shenzhen football
At this time, Jianlibao, like a wounded deer, hopes that someone will save it, but what is attracted is the lion who regards it as its prey. It was targeted by some speculators, who entered the bottom and waited for the opportunity to sell at a high price and earn the difference.
Zhu Weisha and Li Zhida successively took charge of Jianlibao. Coincidentally, both were presidents for only two months. The management team is even more sloppy, the leadership changes too diligently, and sometimes even the employees can't figure out who is who.
The speculators are waiting for the unification group, and the Taiwanese bid $100 million. This price, for speculators, at least 1 times more income. The news came out, but it was strongly opposed by dealers across the country.
Dealers believe that Jianlibao and the unified dealer sales system, the relationship of interests is complex, long-term conflict. The two sides have been fighting for many years, and there have even been fights, and there are deep grievances.
They voluntarily raised 200 million yuan to help Jianlibao resume production and keep Jianlibao. If Jianlibao is to be acquired uniformly, they will completely boycott and refuse to buy. Some dealers even shouted the slogan of "to coexist and die with Jianlibao".
Unification Group's first acquisition failed.
After nearly half a year of suspension, in December 2004, Ye Honghan, who entered the factory in the same year as Li Jingwei, became the president and began to resume production.
Jianlibao, which resumed production, has been surpassed too much by many opponents, and the original great rivers and mountains no longer exist. You can only get through the day and pick up a little leftover soup in the bowl that others eat.
In 2007, Zhang Hai was sentenced to 15 years in prison for embezzling and misappropriating funds from his position. In 2011, Li Was sentenced to 15 years in prison. Since then, the two most beautiful presidents of Jianlibao have ended up in prison.
Jianlibao, who was full of scales, once again looked for a life-saving straw. In 2007, the unification group and Jianlibao successfully negotiated for the second time and officially took over Jianlibao.
In 2013, Li Jingwei died of illness, and Li Ning appeared at the funeral and cried silently. Summing up Li Jingwei's life, Li Ning said that without Li Jingwei there would be no Jianlibao, and without Li Jingwei there would be no Li Ning today.
Li Ning attended Li Jingwei's funeral
Li Ning is the most successful person in the history of Jianlibao.
In 1982, at the 6th Gymnastics World Championships, 19-year-old Li Ning won 6 gold medals, creating a myth in the history of world gymnastics and being known as the prince of gymnastics. In his subsequent sports career, he won a total of 106 gold medals in major competitions.
Li Ning and Li Jingwei, who met at the 1984 Los Angeles Olympic Games, saw each other as they always did, and became friends who forgot their year. In 1988, Li Ning retired, and Li Jingwei invited him to join Jianlibao. Subsequently, Jianlibao and a company in Singapore invested in the establishment of Jianlibao Sportswear Company, with Li Ning as the general manager, and the clothing was named "Li Ning Brand".
Since then, Jianlibao and Li Ning, the two names have been closely linked. So much so that later, many people mistakenly thought that Jianlibao was Li Ning's company. In fact, the two brands are also integrated, promoting each other.
September 12, 2019, Dalian, Liaoning, Li Ning sporting goods store in the mall.
Especially at the 11th Asian Games, Jianlibao undertook the torch relay, and Li Ning wore the "Li Ning Brand" to take over the flame, so that the world knew about the Jianlibao Li Ning combination.
After the Asian Games, Jianlibao sportswear developed rapidly, and the "Li Ning brand" grew at a rate of 100% per year. In 1994, Li Ning proposed that he wanted to make Jianlibao Sportswear Company independent and do his own business.
The eldest brother, Li Jingwei, fully supported Li Ning because it was the same as his original idea. When Li Ning was invited, I wanted him to do his own business, and now is the right time.
In 1996, Jianlibao sportswear was separated from the mother body, and Li Ning repaid the investment of 16 million yuan of Jianlibao Group three times, moved the company from Guangdong to Beijing, and changed its name to Li Ning Sportswear Company, completely bidding farewell to Jianlibao.
Li Ning and Li Jingwei
In this way, Li Jingwei "helped the horse and gave a ride." Send this 24-year-old friend to a golden avenue. On June 28, 2004, Li Ning Group, then china's largest sporting goods company, was listed in Hong Kong, and Li Ning was worth 1.6 billion yuan at the time.
From 1984 to the present, Jianlibao has gone through 37 years. After the wind and rain, the aura has faded, which is lamentable. The heroes of the past have left the scene, and now Jianlibao is calm and calm.