Jianlibao, everyone who came over knew, no one knew.
It is a sports drink with alkaline electrolytes added, known as China's magic water, a veritable national brand, comparable to Coca-Cola drinks.
It was once very popular and brilliant. The business circles and business circles that have stirred up the reform and opening up are actually a strange flower that has emerged in the market economy. Its beautiful sense of beauty is still infinitely evocative.
Its unique marketing model is amazing. It was born in 1984, and the glory of Los Angeles made it shine. It has sponsored a variety of sports events and has won the reputation of 3509 little stars.
Overnight fame, overnight popularity. If you want to be healthy, drink Jianlibao, which still seems to be ringing in your ears. A brand of a product, a logo of a business. The glory and decline, the most representative, can be called the epitome of the rise and fall of China's private enterprises.
After creating 5.5 billion marketing revenues in 1997, it has continued to decline, and it has not been said to disappear, and it has almost faded out of most people's vision. People love and hate, and they are sorry for them.
It is only puzzling who to advertise for. The demise of products and the rise and fall of enterprises seem to have many influencing factors. The product itself, the corporate culture, and the overall planning ability of the entrepreneur are difficult to say. But in this way, there are negative countries, contrary to public opinion, and make customers sad.
However, market competition is ruthless, and we must always have a sense of danger.
Thank you.