Text | Hua Shang Tao Luo Ge Zhaolei
Jianlibao, once the largest beverage company in China. At its peak, Coca-Cola and PepsiCo's combined market share in China didn't sell as much as it sold.
But unfortunately, due to the drag of ownership reform, Li Jingwei lost the enterprise he established, died with hatred, and became one of the most tragic entrepreneurs in the history of Chinese enterprises; the local gambling-style transformation also made Jianlibao pay others wrongly, and the flag bearer of domestic beverages became mediocre.
Also in Guangdong, there is another enterprise, which has done more than Jianlibao, not only the first in China but also the king of Asia, which was praised by Deng Gong and put forward the famous saying of the times that "development is the last word" when inspecting this factory.
But it suffered the same fate as Jianlibao, the company is Rongsheng (later renamed Kelong).
Koron's start was as tough as Jianlibao's. The first refrigerator born from this enterprise was smashed step by step by the factory director Pan Ning with a group of secondary school students who knew nothing about refrigerators.
In 1994, the electrical appliance factory was renamed Guangdong Kelong Electric Appliance Co., Ltd.
Kelong means "the dragon of science and technology", PanNing changed the name to the enterprise, is hoping to get rid of the scale war, the price war, and even get rid of the production line imports, relying on science and technology to the world market to attack the city.
At that time, China's home appliance companies relied on the price war to defeat a number of multinational companies in the local area, and the situation was very good.
Pan Ning came out to argue back, pointing out that China's home appliance companies are only assembly factories, and the core components are imported from abroad. At a meeting of the company, he said excitedly: "If you can't install a 100% Chinese refrigerator in your lifetime, our generation of refrigerators will be ashamed of future generations." ”
In the mid-to-late 1990s, Kelong had already achieved the first place in Asia in the field of home appliances, and PanNing was ready to continue to show his ambitions.
But without warning, Penning was dismissed as president.
In December 1998, Kelong Group suddenly announced That Penning had resigned as president of the company, and four months later, he stepped down as chairman. Without arguing or speaking out, Penning bid farewell to Kolon until he disappeared.
I never dreamed that one day I would be forced to leave the company that I had worked so hard to build. At the beginning of their establishment, they once fantasized that this was the cause of their whole lives.
Gone, gone, gone!
It turned out that as early as the time when Pan Ning founded the company, the local town government of Rongqi Town held 80% of the equity. Even after the listing of Kelong, the equity of the Rongqi town government has decreased, but it still firmly holds absolute control over the company, accounting for 41.96% of the shares.
At the time, Kolong was a business run by the town government and Panning.
The same is true of Jianlibao, where the Sanshui government controls most of the shares. The contradictions in the business process of the enterprise were eventually intensified at the time of the acquisition.
At the end of the story, Jianlibao once disappeared, Kelong was acquired as a sub-brand of Hisense, and Midea in the same city changed from the object of being almost acquired by Kelong to the world's most valuable home appliance company.
Among all the companies of that year, there were many companies like Kelong and Jianlibao. The development of enterprises is getting bigger and bigger, and the major shareholders are too greedy and overbearing, hindering the development of enterprises.
Enterprises are not defeated in the competition, but by their own people, such a failure, people sigh.
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