Speaking of Kelong, most people may not have heard of it, but when it comes to Rongsheng, many people of the older generation are familiar with it, and they all know that Rongsheng is a refrigerator domestic brand, and the quality is good. But in today's refrigerator market, Rongsheng can be said to be difficult to find, to know that in the 1980s and 1990s, its refrigerator sales once ranked first in the country, which can be described as from the peak to the bottom.
Speaking of Rongsheng, we have to mention Kelong, and when we mention Kelong, we must mention its founder, Panning. Pan Ning is a native of Shunde, Guangdong, in the early stage of reform and opening up, the coastal area of Guangdong was the forefront of opening up to the outside world, and the local government very much encouraged villagers to set up factories and enterprises, and every household embarked on the road of doing business. Among them, the township economies of Shunde, Zhongshan, Dongguan and Nanhai are very active, and Pan Ning also took this opportunity to found Rongsheng.
Pan Ning was a township grassroots cadre at the time, when a machinery factory run by the town was facing closure, more than a hundred employees did not know where to go, Pan Ning, as a cadre, tried to take over the factory. Taking advantage of the atmosphere of starting a business at that time, Pan Ning went to various parts of the country to investigate and study, seeking suitable areas of development.
Penning decided to build a refrigerator, but the refrigerator is not simply said to be built, it requires technology, but Panning did not have this condition at that time. There are no conditions to create conditions, a chance, Pan Ning went north to learn technology in the Beijing Snowflake Refrigerator Factory, so he ate in the factory, slept in the factory, and found every opportunity to learn technology.
With technology, there is also money. The government level is actually not optimistic about Pan Ning's refrigerator, thinking that the conditions are too difficult, but can not stand Pan Ning repeatedly to seek financial support, so finally the town government came forward, for Pan Ning to invest 90,000 yuan in start-up funds, the establishment of the Pearl River Refrigerator Factory, and the refrigerator brand made in the factory is called Rongsheng. However, because it is funded by the government, the company is owned by the township collective.
With technology and funds, PanNing led his own workers in the factory, hand in hand, little by little to polish out the various parts, with a hammer knocked out China's first double-door double-temperature refrigerator, until now, its birth experience is widely spread in the refrigerator industry.
The refrigerator had to be sold when it was built, and Pan Ning personally ran to the major shopping malls in Beijing to sell, at first the mall did not believe in such an unknown refrigerator brand, but under The continuous efforts of Pan Ning, it gradually opened up sales.
In 1985, Pan Ning invited Wang Mingquan, a star who was very popular in the country at that time, to endorse Rongsheng Refrigerator, which required a propaganda slogan. Without any fancy language, Penning's propaganda is simple: "sound and sound, quality assurance". This is also very suitable for the foothold of rongsheng refrigerator, which lies in its own quality and excellent technology.
However, it is a pity that because Wang Mingquan is a deputy to the National People's Congress, there are restrictions on the broadcast of advertisements, and in the end, advertisements can only be broadcast on some local stations, and the impact is limited, but this cannot hinder the development of Rongsheng.
Around 1989, Rongsheng refrigerator has become famous throughout the country, especially in the Pearl River Delta area, forming a "Beihaier, Nanrongsheng" home appliance market pattern. The scale of the refrigerator factory has also been expanding, and the fixed assets of its equipment have reached as much as 80 million yuan, as a township enterprise, this scale is comparable to that of a state-owned enterprise.
In 1992, Deng Gongnan made a speech and specially went to the Pearl River Refrigerator Factory to inspect, in the face of a unified assembly line and advanced production scale, he could not help but ask three times in a row, "Is this a township enterprise?" Then he said the famous words: "Development is the last word." ”
Shortly after the speech, Rongsheng Refrigerator ascended to the throne of the first refrigerator sales in the country, from building the first refrigerator to becoming the first in the country, Rongsheng took seven years, and then occupied the top of the list for eight years.
In 1994, Pan Ning changed the name of the company to Kelong Group, and wanted to open another line to create the Kelong brand and enter the field of air conditioning.
In 1996, Kelong Electric appliances were listed in Hong Kong, which was the first township enterprise to be listed in Hong Kong. Subsequently, Panning continued to expand the scale of the factory, establishing production bases in Liaoning and Sichuan to further expand its influence.
In addition, PanNing is also building a technical base in Japan, hoping to break the monopoly problem of foreign countries on the core technology of home appliances.
In 1998, because Kelong Electric Appliances was a township enterprise, out of the government's own considerations, it announced that it would resign from all positions and businesses in Panning, and years of hard work would be in vain. Eventually, Penning quickly moved to Canada, where he had no contact with Kolon.
Kelong also began to decline because of the replacement of the helmsman, and after a year, it changed from profit to loss, and in 2006, the annual loss reached 3.6 billion yuan.
Kelong (Rongsheng) has gone to glory in just a few years, and in a very short period of time, it has stagnated, there is no so-called evergreen enterprise, some are just the efforts and conscientiousness behind each entrepreneur.
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