Many people asked the small school bag: "Isn't Jianlibao going out of business now?" How can I still buy its drinks? "
Jianlibao classic canned
Jianlibao was founded in 1983 and became a hit the year after its founding by sponsoring the 1984 Los Angeles Olympic Games.
Jianlibao sponsored the 1984 Los Angeles Olympics
In just a few years, it has changed from a small winery with extremely poor profitability to a large group with annual sales of more than 100 million. In 1990, he sponsored the Beijing Asian Games to help him reach the top. Sales in 1997 were 5.4 billion yuan more than Rising Sun!
Jianlibao sponsored the 1990 Beijing Asian Games
Founder Li Jingwei was an avid sports marketing expert who personally created the ceiling of China's beverage industry at that time! The creation of the now widely known Li Ning brand also has a great relationship with him.
Li Jingwei, founder of Jianlibao
However, within a few short years of the peak, Jianlibao fell like a brilliant meteor, and the founder Li Jingwei was sentenced and finally depressed. A magical drink that was once the good memory of countless post-70s, post-80s and even post-90s generations has slowly disappeared from our vision.
Jianlibao Group
How did Jianlibao rise and fall? The next video bag will bring you the past and present life of "Chinese Magic Water" Jianlibao. Updated on May 23rd, stay tuned! Thank you!