A granary full of the aroma of rice, a processing plant full of fruity aromas...... This is another different scenery in Conghua Village, Guangzhou in winter. 2023 is the first year of Guangdong's "High-quality Development Project of 100 Counties, Thousands of Towns and Thousands of Villages" (hereinafter referred to as the "Hundreds of Thousands of Projects").
Recently, a group of media reporters organized by the United Front Work Department of the Guangzhou Municipal Party Committee walked into Conghua District to understand how Conghua District can give full play to the advantages of united front talents, intensive intelligence, and extensive contacts, and lead the majority of united front members in the district to actively participate in the "Millions of Projects", and show united front actions and contribute to the high-quality construction of a green development demonstration zone in Conghua District.
Aerial photograph of the Mibu Gudu Wharf in the Mibu River section of Liangkou Town, Conghua District, Liuxi River.
Technology empowers
So that consumers can eat Conghua lychee all year round
One season of lychee a year, two fragrant rice a year, fresh eggs all year round, and flowers all year round...... In the summer and in the cold, the special agricultural products of Conghua in Guangzhou are colorful and coveted at any time.
It was a cold winter at the time of the visit, and in the Lychee Culture Expo Park (hereinafter referred to as "Lychee Culture Expo Park"), many visitors were amazed by the lychees stored through the freeze-sleep technology, and the appearance was not much different from that of fresh lychees, and the flesh was full of juice. Ouyang Jianzhong, chairman of Guangzhou Conghua Hualong Fruit and Vegetable Preservation Co., Ltd., introduced that the product is independently developed and produced by the company, and through the use of international leading fresh-keeping and freezing technology, lychees can be frozen and preserved for more than one year.
Located in the Science and Technology Courtyard of Conghua Lychee Expo Park in Guangzhou, a two-storey experimental center of the Lychee Industry Research Institute has been built, and graduate students can conduct experiments directly in the base. Photo courtesy of the interviewee
Conghua District is the area with the largest lychee planting area in Guangzhou. In recent years, with the help of modern science and technology, Conghua District has introduced new lychee products, and the industry has initially formed a development trend and pattern of "scale, characteristics and benefits".
Taking Libo Park as an example, as a showcase for the construction of Conghua Lychee Modern Agricultural Industrial Park, it aims to build a multi-functional agricultural science and technology park with lychee culture as the theme and scientific and technological innovation as the center, serving and driving the development of the lychee industry. It has been successively recognized as a scientific and technological innovation platform such as the Science and Technology Institute of China Agricultural Technology Association and the Joint Training Base for Graduate Students of South China Agricultural University, as well as a demonstration site for the practice and innovation base of the united front work of new social strata in Guangzhou and a practical education base for the community of the Chinese nation in Guangzhou.
Li Shufeng, general manager of Guangzhou Libo Culture Media Service Co., Ltd., introduced that the main function of Libo Park is "one library, two parks and three platforms". Among them, "one bank" refers to the high-quality germplasm resource bank of the litchi industry. There are a total of 116 lychee varieties in the Zhi Park, of which 18 are national lychee varieties (including control varieties) produced by major scientific research and joint research, and a high-quality germplasm gene bank of the litchi industry has been established. The "two parks" refer to the Litchi Science and Technology Innovation Park and the 5G Smart Lychee Garden. The "three platforms" refer to the litchi science and technology demonstration and promotion platform, the litchi agriculture entrepreneurship guidance and training platform, and the Guangdong special agricultural products trading platform.
The appearance of lychees stored through the freeze-dormant technique is not much different from that of fresh lychees, and the flesh is full of juice.
In terms of the cultivation of new varieties, taking the new lychee variety Jinggang Hongnuo cultivated by South China Agricultural University, Hualong Company and District Agricultural Technology Extension Center as an example, this variety is a new lychee upstart that has appeared in recent years, and its birthplace is in Jinggang Village, Taiping Town, and Conghua is the origin and main production area of Jinggang Hongnuo variety, accounting for more than eighty percent of the national planting area. Jinggang Red Glutinous Glutinous Rice Cake and Cinnamon flavor have the advantages of meat quality, and have good storage and commerciality, and the ripening period is 7~10 days later than that of Cinnamon flavor. The expert team conducted a comprehensive study on the production technology of Jinggang red glutinous glutinous, and tackled technical breakthroughs such as variety improvement, stable yield and high yield, and flavor improvement, which greatly enhanced the stress resistance of Jinggang red glutinous and made it have a good yield in extreme weather years.
Data show that in 2022, the sales of lychees in Conghua District will exceed 1 billion yuan, of which 1,465 tons of lychees will be exported, with an export value of more than 90 million yuan, ranking among the top three in the province in terms of export volume.
Conghua's litchi farmers reaped a bumper harvest. Photo courtesy of the interviewee
Cross-border cooperation
The key to the growth of traditional fruit wines against the market
The "local lychee star" has achieved a double increase in output and selling price, making "small lychee" become a "rich fruit". In Shun Chang Yuan Liquor Co., Ltd. (hereinafter referred to as "Shun Chang Yuan Liquor"), fruit wine made from lychee and other fruits is another way to "get rich".
Shunchangyuan Liquor Co., Ltd. is located in Chengao Avenue, Conghua District, is a modern professional processing production line with an annual output of 6,000 tons of fruit wine, 3,000 tons of rice wine processing production line, and 3,000 tons of other wine filling lines. The liquor varieties produced by the company cover lychee wine, green plum wine, mulberry fruit wine, passion fruit wine, Lao Ma sweet wine, Lvtiantou wine, etc., integrating planting, research and development, production, domestic sales and OEM production, and international sales.
The fruit wine processing line of Shunchangyuan Liquor.
Wei Gaoli, technical director of Shunchangyuan Liquor, said that since 2023, the company has integrated the "wine +" series products through market research and achieved a good trend of growth through cross-border cooperation. It is understood that in the second half of 2023, the company organized a special new retail team to conduct in-depth communication and cooperation with boutique hotels and B&Bs in Conghua area, develop new sales channels, and sell the company's specialty liquor in the hotel's guest room minibar, restaurant and lobby boutique, and achieve breakthroughs, and through the organization of various tastings from time to time, so that hotels, wine companies and consumers can achieve a win-win situation.
In order to attract more young audiences, in 2023, the company will also launch an exclusive customized business of lychee barrel storage wine and lychee ice wine, making wine a stronger social tool. Wei Gaoli said that Shunchangyuan Liquor strictly controls the quality, continues to polish its own brand, and stabilizes the export trade, while leveraging the Internet to enhance brand awareness and continuously expand sales channels, so that more large and beautiful, small and special Conghua agricultural products "go out".
As early as 2021, Shunchangyuan Liquor began to switch to e-commerce live streaming, and live broadcast marketing allowed Shunchangyuan Liquor to once again find the "coordinate system" of leapfrogging development, on the one hand, through the real-time benign interaction between anchors and netizens, expanding the popularity of the company's fruit wine, on the other hand, with the increasing number of fans, the sales volume also increased. Today, online sales account for 60% of total omnichannel sales.
According to reports, most of the workers on the production line are locals, which has driven many local villagers to increase their income.
During 2023, by actively participating in online exhibitions, it successfully opened up the market in Macao, China and the Netherlands, so that the loss of export orders caused by the three-year epidemic has been recovered and expanded, and the current orders have exceeded 2022, and a European fruit wine experience store has also been set up in the tourist attraction of the Dutch windmill village, which can allow more European tourists to taste all kinds of fruit wine in Conghua, Guangzhou.
There is "rice" to increase income
The development of the whole industrial chain promotes land efficiency and farmers' income
Take a fruit as an incision and do a good job in the processing of agricultural products. Conghua District Ecological High-quality Silk Miao Rice Industrial Park takes "Conghua fragrant rice" as the core industry, creates a national geographical indication of "Conghua fragrant rice", and builds a set of five major functions, including industrial display, processing and warehousing, scientific and technological training, farming, cultural tourism, and park management. It brings opportunities for local villagers to increase employment and income, and also brings new experiences of urban farming such as agricultural tourism experience sightseeing, fragrant rice research and study tours, and rural leisure vacations to tourists and citizens.
The graduate students work at the planting base of the Fragrant Rice Science and Technology Academy. Photo courtesy of the interviewee
Since the implementation of the "Millions of Projects", the United Front Work Department of the Conghua District Committee has given full play to the advantages of the united front talents, intensive intelligence, and extensive contacts, leading the majority of united front members in the region to actively participate in the "Millions of Projects", actively docking with well-known private enterprises in Conghua, relying on international collaborative platforms such as the "Imperial Springs International Forum" and "World Eco-Design Conference" to promote investment promotion, support the Chamber of Commerce to organize active docking, do a good job in resource matching, jointly promote industrial cultivation, park construction, and capacity transfer, and promote "group" investment. "Clustered" growth and "specialized" development.
The Conghua District Ecological High-quality Silk Miao Rice Industrial Park was officially approved and put into construction in December 2021, with more than 80,000 square meters of production and management plants for the primary, secondary and tertiary industries in the park, and about 350 million yuan has been invested in the development and construction. Zhu Jiachao, general manager of Guangzhou Hedaofeng Agricultural Science and Technology Development Co., Ltd., introduced that the industrial park is based on the primary industry (fragrant rice industry), the integration of secondary industry services, agriculture, cultural tourism and sports and health, and the integration of primary, secondary and tertiary industries, so as to promote the development of the whole industrial chain, realize multi-functional operation, promote land efficiency and increase farmers' income.
On the fully automated production line, local farmers can increase their incomes by participating in assisted production.
Taking the primary industry as an example, there are more than 2,000 acres of core planting and demonstration bases planned and constructed in Shanxia Village, Jiangpu Street (more than 1,000 acres have been completed), and the radiation park is distributed in Conghua Five Towns and Three Streets, and all planting bases are built in accordance with standard farmland, 5G digital agriculture and mechanized agriculture. Since it was put into use, the output has increased year by year, with a planting area of more than 10,000 mu of fragrant rice in 2020, a planting area of about 30,000 mu in 2021, a planting area of 30,000 mu in 2022, a rice output of about 15,000 tons in 2022, and a planned planting of 30,000 mu in 2023, and an early rice output of about 9,000 tons.
Walking into the granary, the fully automated intelligent control rice processing system realizes automatic production control from rice detection, receiving, drying, low-temperature storage, rice milling, low-temperature packaging to rice husk processing and processing.
Zhu Jiachao introduced that the industrial park implements the "company + professional cooperatives + base + farmers" agricultural industrialization interest connection model, through the promotion of "order agriculture", insured purchase, technical guidance, improved seed support and other measures, the use of unified breeding, unified cultivation, unified management, unified fertilizer, unified processing, unified sales of six unified management mode, in the agricultural production management, the development of green and organic product production technology operating procedures, so as to achieve standardized planting, fine management. Through the transfer of rural land and other means, we will increase peasants' incomes. According to statistics, the industrial park has driven more than 3,000 farmers and more than 12,000 farmers around the radiation park in the whole region, promoted the income of farmers to increase by 20%, which is more than 15% higher than the income of farmers outside the industrial park, and solved the employment problem of some local surplus labor.
Produced by the News Department of Guangzhou
Written by: Nandu reporter Zheng Yunan The picture is provided by the interviewee
Correspondent: Sui Tongxuan