On January 1, Douyin Life Service released the "2023 Data Report". According to the report, in the past year, users watched more than 2 billion grass videos, 10.61 million grass live broadcast rooms, and searched for life service-related content 59.3 billion times. More than 4.5 million brick-and-mortar stores operate on Douyin, of which 2.15 million small and medium-sized merchants have achieved revenue growth.
This year, many small things in life have become popular trends in the recovery, and even "national carnival", such as Zibo barbecue and Guizhou village super. "Little things are not small", countless small things converge into ordinary life. The group got a haircut coupon for "February 2nd", bought holiday flowers for their mother, grabbed a ticket to a concert, ordered "the first cup of milk tea in autumn", and snapped up a ski ticket for the "ice and snow season...... Douyin records these little things, and also provides users with "eating, drinking and playing" services through the Douyin life service platform.
In 2023, it will become fashionable to "try it out" on Douyin. According to the report, users buy tea and juice most often, with an average of more than 7 orders per person. Kweichow Moutai and Luckin Coffee's co-branded sauce latte, on the day of its official launch on September 5, netizens snapped up more than 2 million cups. #起猛了看到瑞幸茅台联名了 ranked first on Douyin's hot search, and "the first drop of Moutai for young people" aroused heated discussions among netizens.
Hot pot and barbecue continue to be popular among netizens. 90 million users ate 270 million meals of hot pot. In April 2023, Zibo barbecue will be out of the circle, "small cake rolls and green onions" will become a new Internet celebrity, and "enter Zibo to bake" has become a popular slogan. The unique way of eating, coupled with the hospitality of the people of Shandong, makes the content about "Zibo barbecue" continue to break the circle. According to the data, there are 1,271 Zibo barbecue restaurant owners throughout the year, and nearly 600,000 barbecue orders are sold on Douyin.
As a specific place to eat, drink and have fun, the night market is also loved by netizens. In 2023, more than 4.26 million netizens will check in to night markets across the country, and the most check-in is the Mekong Starlight Night Market in Xishuangbanna. It is followed by the Han Le Fang Sleepless City Night Market in Weihai, the Huanlian Night Market in Jinan, the Yangfan Night Market in Changsha, and the Qingkou Night Market in Jinhua. Most of the eating, drinking and entertainment businesses in the night market have put group purchases on Douyin, attracting tourists from all over the country by checking in and visiting stores.
In 2023, people will pay more attention to life and leisure. According to the report, 26.75 million netizens checked in to music festivals and concerts on Douyin. The hottest is the TFBOYS 10th anniversary concert. In addition, 87.34 million people planted grass for exhibitions and dramas, and 32.24 million people checked in movies on Douyin. More than 50 million people have found their favorite Tony on Douyin, and 430 million people have planted grass for nail and eyelash treatment. Nearly 10 million people have found pet hospitals on Douyin, and more than 100 million people have chosen baths and massages on Douyin.
In addition to local leisure, netizens have a strong demand for "travel". More than 1.27 million people checked in to the "special forces tourism". The places that netizens are most interested in are Shanghai Disney Resort, Laojun Mountain Scenic Area and Wugong Mountain National Scenic Area. In addition, outbound travel is booming, with 18.98 million people checking in to overseas destinations to enjoy the beautiful scenery of other places. Different from previous years, after Douyin hotspots came out of the circle, netizens used practical actions to jointly create "hot tourism".
Guizhou Village Super
According to media reports, the "Zibo Barbecue" exploded for three months, and Zibo welcomed more than 5 million tourists. In the summer of 2023, the village will be super popular, and the "Guizhou Village Super Football Stadium" will become a popular "tourist attraction". According to official data, more than 5.2 million people traveled to Rongjiang County, where the "village super" is located. In August, after Tianjin Uncle jumped the Lion Forest Bridge into an "8A-level scenic spot", it drove 7.7 million orders for eating, drinking and entertainment in Tianjin in two months.
No matter how niche the location, content, and scenery, there are "highlight moments" in Douyin life services. According to the report, in the past year, more than 2 million people spent at 2,039 intangible cultural heritage stores on Douyin. The most popular intangible cultural heritage skills are intangible cultural heritage skimming hooves, intangible cultural heritage refreshments, and intangible cultural heritage Sichuan opera face changing. What was once a niche store visit has become a career choice for more people, and 580,000 people have obtained stable income through store visits. In addition, rural scenic spots such as Dongbi Village in Ningde and Detam Village in Jishou have been checked in by more people.
"2023 Douyin Life Service Annual Data Report" (long picture):