McDonald's China's Chief Executive Officer (CEO) Zhang Jiayin recently accepted a group interview with the media at the Golden Arches' 6th anniversary celebration and revealed the future development plan to the public. According to it, by 2028, McDonald's China will strive to reach 10,000 restaurants in first- to fifth-tier cities.
The Golden Arches is more important to be "stronger"
In the face of China's fast-growing food market, McDonald's China has long set its sights on a stronger future. "What we are looking for is not only to increase the number of restaurants, but more importantly to be 'stronger'," said Cheung. McDonald's is committed to becoming the most trusted food brand in the eyes of consumers through a rich menu, more attentive service and giving back to the community. Over the past six years, McDonald's China has shown its "stronger" determination to domestic consumers. The number of restaurants has grown rapidly from a few hundred to thousands today. Across the country, people are increasingly fond of McDonald's as a place to meet, socialize, and relax. This fast-food brand from the United States has become the focus of popular food culture in China.
The Golden Arches is a diverse and innovative pursuit
The continuous rise of food culture provides a huge opportunity for McDonald's to develop in the future. Whether in first-tier or fifth-tier cities, Chinese's pursuit of delicious food is increasing day by day. McDonald's will continue to improve its menu to meet the needs of consumers in different regions. At present, McDonald's has launched many innovative dishes adapted to the taste of the Chinese market, such as the McSpicy Chicken Leg Burger, which is deeply loved by consumers. They are also constantly introducing new specialties to meet the Chinese consumer's pursuit of culinary diversity and innovation. In addition to menu innovation, McDonald's also focuses on providing a personalized service experience. "We pursue to bring a 'better' delicious experience and green life to everyone through food and branding. "McDonald's stores emphasize cleanliness, fast and efficient service, and a warm and thoughtful dining environment, so that consumers can enjoy food while feeling relaxed and happy.
The common embodiment of Golden Arches culture and social responsibility
However, McDonald's is not just a food brand, it's also a business that is closely connected to the local community. Golden Arches is passionate about giving back to the community and contributing to the Chinese community. For example, McDonald's China actively carries out philanthropic activities, investing in education, environmental protection and poverty alleviation. Through these initiatives, Golden Arches' interaction with Chinese society is not only economic, but also a common embodiment of cultural and social responsibility.
It is McDonald's China's solid development and close relationship with Chinese consumers that has made Golden Arches what it is today. In the future, McDonald's China will remain humble and open-minded, continue to innovate, meet the needs of Chinese consumers for food, and grow together with Golden Arches.
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