Yangtze Evening News, December 24 (Reporter Zhang Jianbo) Recently, CCTV's 2024 Spring Festival Gala of the Year of the Dragon "Dragon Xing Lu Xinxin Family Country" (龘: pronounced dá) The official announcement of the theme of "Dragon Xing Lang" continues to dominate the hot search at home and abroad.
Announcing a gratuitous license
The reporter learned from the Hongdou Group's "Longxing Lang Kaiyun Hongdou" Dragon Series Comfortable New Product Launch Conference that this Wuxi private enterprise creatively designed the "Longxing Lang" art works as early as March this year and owned the copyright, which can be described as a precedent. At the press conference, Zhou Haijiang, President of the China Chamber of Commerce for International Cooperation in the Private Economy and Chairman of the Board of Directors of Hongdou Group, announced that the copyright will be used free of charge to the whole society, and all walks of life in the society will cheer up their spirits and welcome a beautiful New Year.
Hongdou Group's "Longxing Lang" art design logo
"The dragon is depicting the appearance of the dragons taking off, the meaning is very good, and it is also a sense of ritual about good luck, and it is a good wish for the future life. The matching concept of the Longxing Lang gift box is 'a red body, a red life'. We will give the best users a particularly good meaning + really good products + just the right price. At the press conference, Ren Langning, director of e-commerce of Hongdou Group, interpreted the copyright work of "Long Xing Lang", and released the "Long Xing Lang Youlong Zeling" comfortable underwear products, and launched the New Year's "Lucky Gift Box" including red warm suits, underwear, socks, and red envelopes, which also means that the New Year's life is auspicious, the work is rising, and everything is full of spirit.
The reporter learned that Hongdou Group creatively designed and successfully registered the "Long Xing Lang" art work in the National Copyright Administration in March this year, expressing the best wishes for the auspicious dragon and good luck, and also reflecting the inheritance and promotion of excellent traditional culture and highlighting the self-confidence of national culture. In the work, the character "龘" is used as the main visual symbol, vividly depicting the soaring state of the dragon and the auspicious posture of blessing, fully demonstrating the spirit of the Chinese nation. It is revealed that the advent of this work is due to the company's thinking about the meaning of the dragon word, and finding design creativity from it, which is a tribute to and adherence to traditional culture.
Year of the Dragon lucky red envelope design
"If 'comfort' is what we have always pursued, then the inheritance of traditional culture and the pursuit of auspicious and beautiful life are the pursuit of spiritual comfort for comfortable men's clothing. Wang Changhui, general manager of Hongdou Industrial Co., Ltd., revealed that in recent years, Hongdou Group has continued to innovate and is committed to creating product series such as "classic and comfortable men's clothing", "soft and comfortable underwear" and "healthy and comfortable children's clothing", and has become a leader in the new track of "comfortable clothing". The new comfort products of the "Dragon Xing Lang" dragon series released this time are the latest achievements of this series, which have found a new point of convergence between comfort and traditional Dragon culture.
In recent years, Chinese people's perception of domestic products has changed, and the younger generation, especially the "Generation Z", has shown more recognition and confidence in "domestic trendy products". Hongdou Group sees this trend, and is committed to making "Hongdou" one of the representatives of the national tide by promoting the development of domestic culture. At the end of the press conference, Zhou Haijiang officially read out and signed the ""Longxing Lang" Art Works Disclosure Authorization Letter, disclosing the copyright of "Longxing Lang" art works to the whole society free of charge, indicating that as long as you contact Hongdou Group for the record, you can use the copyright free of charge.
"Dragon Walking Spirit" gift box
Zhou Haijiang said that the dragon is a symbol of the Chinese nation, and the dragon culture has lasted for thousands of years, bringing immeasurable spiritual power to the Chinese people. "The nation needs this kind of spiritual strength, especially after the epidemic, what we need to recover is not only the economy, but also the spirit of people, and we need to use the spirit of certainty to deal with uncertain external challenges. The copyright sharing of "Long Xing Lang" is to hope that our nation and all walks of life will have this kind of high-spirited spirit. ”
Proofread by Li Haihui