In fact, McDonald's is not a large-scale fast-food chain that everyone knows about making money from hamburgers and fries, and there are unknown business secrets behind it, which is not a typical inspirational movie, but a real presentation of innovation and change in the shopping mall and the business thinking of the enterprise. Directed by John Lee Hancock, the director of the popular movies "Unprepared" and "Big Dreamer", it is adapted from a true story.
Ambition is the cornerstone of life
The Founder is a 2016 American biographical drama film directed by John Lee Hancock and directed by Robert W. Written by D. Siegel. Michael Keaton as Ray Klock. Nick Offerman and John Carroll Lynch interpret McDonald's founders, Richard and Maurice McDonald's brothers, respectively. Based on the autobiography of Ray Crocker and an unauthorized biography. The film first premiered in Spotlight Hollywood on December 7, 2016.
Plot descriptionIn 1954, Ray Crocker was a milkshake blender salesman, and on a sales trip, he received a large order for a drive-in restaurant in San Bernardino, so he drove to California to find out, and found that this restaurant called McDonald's was a single-story fast food restaurant with a fairly good business, and the owners of the restaurant were Morris "McKe" McDonald's and Richard "Dick" McDonald's. After learning about McDonald's original story, Lei had an idea and suggested that the brothers turn the restaurant into a franchise.
#野心
Be determined to pursue ambitious goals.
Today's world-famous McDonald's began in the hands of the McDonald's brothers, and was built into a large chain by a salesman named Ray Crocker. However, the position of the founder is only written by Ray Crocker, and the brothers who really built the brand are witnessing their hard work being handed over to others. Although the McDonald's brothers are the original founders, they are admirable restaurant managers and have the innovative thinking of entrepreneurs, but they lack the ambition of businessmen and the acumen of entrepreneurs in the market.
There is a saying: "The shopping mall is like a battlefield, and being soft on the enemy is cruel to oneself", every successful entrepreneur, in addition to hard work, is also inevitably ruthless personality traits, sinister business competition, and scheming are commonplace. On the road to entrepreneurship, there will be all kinds of obstacles, in the face of threats from all directions, thinking to maintain flexibility, the heart must remain firm, just like the plot of Lei has a line: "I see a business opportunity and never let go, and then I will invest, let go, I believe that I will succeed to do it", entrepreneurship is to be ruthless when necessary, in order to become the ultimate winner.
In the mall, you are either friends or enemies, and friends today may be enemies tomorrow.
When you are useless and rotten good people, you will not succeed, the business world cannot tolerate such people, shopping malls are like battlefields, and you are cheating. – Fast Food Game
#勇气
After recognizing the opportunity, do you have the confidence to seize it?
In the movie, Ray Crocker has tried to start a business many times, such as paper cups, folding tables, milkshake machines, even if he fails, he still does not hesitate to devote himself to the next time he sees a business opportunity, probably it is this idea of never giving up, which made him finally become a classic character of McDonald's. In addition to the need for entrepreneurs to have a strong wolf nature, as well as keen insight, the most important thing is to be confident and courageous no matter what, most people in the process of entrepreneurship, in the face of various difficulties in the early stage, easy to self-doubt, or even give up easily.
The most difficult thing to start a business is to "take risks", which is a huge investment of funds, but also a challenge of willpower, after jumping into the fire pit of entrepreneurship, there is no turning back, no matter what, we have to look forward, solve all kinds of problems, it is not an easy task, it is not a simple choice, when business opportunities and risks appear in front of us at the same time, we must have the courage to bear the risk of failure, bravely seize the business opportunity. In this era, everyone wants to start a business, in fact, being a boss is not only glamorous on the surface, but also the psychological pressure behind it and the cost of time and money are all necessary hardships.
If you want to start a business, are you ready to have courage?
Success is not accidental, a little luck and non-stop hard work, every delicious dish comes from scarred hands.
In the end, the people who stood in front of everyone with a smile have experienced unprecedented hardships and pressure.
#商业模式
The secret of making money is not as easy as you think.
As the title of the article suggests, although McDonald's is a well-known fast food restaurant, the true face of this brand is actually related to real estate. He gave speeches everywhere, trying to persuade investors from all over the world to join McDonald's and make the restaurant officially a chain enterprise, but things did not go smoothly as expected, and McDonald's faced huge financial problems due to rapid development.
Later, I met a financial expert in the bank, Soenben, and under his suggestion, the original way of leasing or buying land by the franchisee was changed to the way McDonald's bought the land and leased it to the franchisee, so that in addition to collecting the franchise fee, there was also an additional rental income, and the financial problem was naturally solved. Simply relying on hamburgers and fries to make money, will affect the company's income because of the state of the business, not to mention that the average profit of a meal is not high, it is difficult to stabilize cash flow, after changing the business model, through the collection of real estate rent, expand the source of funds, and establish a stronger chain territory, McDonald's can be said to be a classic legend at that time.
Subverting the old business mindset is the key to McDonald's success.
"Insist that nothing can be replaced, talent cannot be replaced, people who do not meet talent are the same, geniuses cannot be replaced, undiscovered geniuses are equivalent to nonsense, education cannot be replaced, the world is full of educated fools, perseverance and determination alone can control everything. – "Fast Food Game"