Source: Vic's Marketing Reflections
Why do you have to learn how to put fries?
There are two reasons, the first is that in the environment where traffic dividends are exhausted, spending money to buy traffic has become a very common behavior for influencers and brands
The second is that you can get additional data analysis by putting french fries, with the help of which you can get more information and make more explosive articles to get more traffic
However, due to the lack of experience in delivery, many bloggers often have no feedback after throwing fries, and they spend money and do not achieve the desired effect. Today, I would like to share with you some of our in-house methods of french fries.
First, figure out the difference between french fries and information flow
In fact, there are two types of fries
One is the talent fries and the other is the corporate fries, the exposure path and presentation method between the two are exactly the same, the difference is that the purpose of the two can be different
Talent fries can only be used for the purpose of note exposure and promotion, that is to say, for the purpose of increasing followers, likes, and interactions, and cannot have any commercial marketing purposes, if any, they will be rejected in the review stage
Corporate fries can be used for commercial marketing purposes, and notes with potato shop products can also be cast, similar to entry-level spotlights, except that they can be more foolish, just check the data you want to improve
2. What can French fries do for notes?
The role of French fries is still very large, and there are three levels of effect
A mirror
After the fries are delivered, you can see the exposure-click-interaction of the notes in real time, and perceive whether the notes need to be modified and adjusted through real-time data feedback
A heater
Increase the exposure of the note through French fries, and the accumulated interaction helps the system judge that this is a note that is more worthy of recommendation to more people, so as to give the system greater recommended exposure
A pair of wings
The normal note distribution cycle is one week, after which the heat will fade. Then the pen after the distribution of the heat period
Remember, is there a chance to reappear on the discovery page and distribute? Throw french fries, fries support notes within 90 days, and the previous explosive articles can be used to achieve a second spring through fries
3. What notes will work better with french fries?
1) Notes that perform well in organic traffic after posting
2) Notes with highlight covers/titles
3) Notes with high engagement in a month to keep the fries pumping
On the contrary, if you do not meet the above three types, it is not recommended to throw french fries. French fries are actually bought for exposure, not reading
Exposure refers to distributing notes to the Discover page, and reading refers to clicking on the notes on the Discover page. There is still a big difference between the two, and the exposure only increases the number of distributions, but as for whether users will click on this note, it will be more of a test of the note's topic selection, header image and title
So this is also the reason why many celebrities throw french fries but it doesn't bring effect, and the click-through rate of the notes is too poor!
4. How to cast French fries?
Let me share with you some of our internal methods of french fries, our fries are generally divided into four stages, which are explained below
1) Phase 1: Observation
No matter what data performance notes, our first wave of French fries must be 75 yuan, under normal circumstances, 75 yuan can buy 5,000 exposures, and what kind of data performance these 5,000 exposures get is the object we will focus on
The first wave of the delivery test mainly observes the interaction rate, and the reason is very simple, the interaction rate is the main assessment item to enter the primary traffic level, if the interaction rate is high, it means that the click-through rate is also very high, and there is naturally a great chance to enter the next traffic level
2) The second stage: small amounts
As long as you pass the first stage of the test, you can enter the second round of french fries delivery, you can directly check the system intelligent recommendation mode, under this mode, the display logic is the same as that of natural flow pushing, with the help of french fries to get more traffic in the natural flow (the data standards are placed in the figure below, directly copy the homework)
3) Stage 3: Strike while the iron is hot
The notes that can enter the third stage have the potential to become explosive articles, and they can be appropriately increased budget, split into multiple orders and pushed at the same time, strike while the iron is hot, and detonate the notes (the data standards are all placed in the figure below, and the homework is directly copied)
4) The fourth stage: circular delivery
It can basically be identified as high-quality materials, this kind of note can bring good interactive data in the exposure brought by the fries, and you can set up a circular order to continue to vote until the note data does not meet the standard (the data standards are placed in the figure below, and you can copy the homework directly)
Some tips you can use
First of all, when putting fries to make a delivery plan, the duration is 12 hours, and I recommend starting from 11:00~12:00 in the morning
The second is to see how our content can be improved according to the delivery of French fries, for example, a more common situation is that the data of likes and favorites and homepage views are similar, what does this mean? There are very few emotions that can resonate with everyone in the video, and we will add points that can be discussed by users in the video in the future
There is a very important data is the number of homepage views, first of all, no matter what you put into your homepage, it means that he is still interested in your other or your account after reading your work, so see if this data is high. If the second person who enters your homepage is 100, and the last person who turns to fans is 10, it means that there are 100 people who have entered the homepage and watched you, and there are only 10 people who want to follow you in the end, which means that the personality of your account and the 5-piece set of the account and the topic selection of the account are not enough, then this is the content analysis result we got based on the french fries
Finally, the icing on the cake is that we often look for references when we do french fries analysis for some experts and our own notes, these references are from some third-party platforms and some data analysis platforms, why look for references?
For example, if you make food, if you make pets, we look for references to prove whether your user portrait is accurate, and we look for references to prove that what topics are on fire now?
So about the delivery of fries, you also need to pay attention to an account, that is, the official account of french fries, assistant, french fries, and assistant often dissects some high-quality cases about french fries
First, you can know with a high probability how much it costs to convert fans, such as 6 cents, 7 cents or a dollar. The second one is that you can see how much exposure you can achieve for a high-quality case, so the fries assistant can cut it out
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